S

Shafique Gajdhar

Co-Founder

Mumbai, Maharashtra, India11 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Ten years of experience in product marketing.
  • Expert in demand generation for SaaS products.
  • Strong background in content strategy and user research.
Stackforce AI infers this person is a SaaS marketing expert with a strong focus on demand generation and content strategy.

Contact

LinkedIn

Skills

Core Skills

Marketing StrategyProduct Marketing

Other Skills

Analytical SkillsBusiness AnalyticsBusiness-to-Business (B2B)CC++CRMChannel PartnersChannel SalesCompetitive AnalysisCompetitive IntelligenceContent StrategyCustomer EngagementCustomer ServiceDemand GenerationEmail Marketing

About

A product marketing professional with a background in inbound marketing and a total work experience of ten years. Focused on creating demand for SaaS products with effective messaging and marketing campaigns that speak to the target personas. Deeply inspired by Peter Theil (Zero to One), Eric Ries (The Lean Startup), Ben Horowitz (The hard thing about Hard Things), Tony Hsieh (Delivering Happiness), Naval Ravikant (AngelList), Sam Altman, Paul Graham, among others.

Experience

11 yrs 11 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs 2 mos
Current Experience

Karix

Director Product and Solutions Marketing

Apr 2024 – Present · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Betterplace

Associate Director Product Marketing

Jul 2023 – Apr 2024 · 9 mos · Bengaluru, Karnataka, India · On-site

Convin

Advisor

Nov 2022 – Feb 2024 · 1 yr 3 mos

Gopractice, inc

Mentor

Sep 2022 – Aug 2023 · 11 mos · Remote

  • Listed as a mentor alongside growth experts from Eightfold, Nike, Bumble, Amazon and others. Founded by Sean Ellis and Oleg Ya, GoPractice is a learning platform for growth PMs.

Razorpay

Product Marketing Manager

Aug 2021 – Jun 2023 · 1 yr 10 mos · Bengaluru, Karnataka, India · On-site

Marketing StrategyProject Managementproduct marketing

S11s

Co-Founder (s11s Community)

May 2021 – Present · 5 yrs 1 mo

  • s11s is a free for all SaaS community for marketers, founders, sales people. It has more than 3000 members on Slack. You can join in by signing up on s11s.club
Marketing Strategy

Karix

Senior Product Marketing Manager

Feb 2020 – Aug 2021 · 1 yr 6 mos · Mumbai, Maharashtra, India

Demand GenerationMarketing Strategyproduct marketing

Clevertap

Product Marketing Manager

May 2018 – Jan 2020 · 1 yr 8 mos · Mumbai Area, India

Demand GenerationMarketing StrategyProject Managementproduct marketing

Fusioncharts

Inbound Marketing Specialist

Jul 2017 – Apr 2018 · 9 mos · Bengaluru Area, India

  • Conducted User Interviews following the JTBD framework popularised by Intercom.
  • Developed Content Strategy for Mid Funnel High-Intent-Low-Volume Keyword themes. Increased blog traffic by 60% from Sep to Feb, sans paid efforts.
  • Email Marketing: Monthly Newsletter to 28000+ customers and email nurturing campaigns for the lead base.
  • Created gated content: eBook on Dashboard Design. Achieved the first month's target of 300 downloads in 2 weeks.
  • Crafted the messaging for the new Web. (project underway)
  • Managed Display Ads targeted at Developers. Collaborated with syndicate Ad networks like BuySellAds, DeveloperMedia.
  • Owned SEO across all web properties of FusionCharts. Performed regular site traffic analysis, site-audits to maintain the domain health.
Marketing Strategy

Webengage

Content Strategist

Apr 2015 – Jun 2017 · 2 yrs 2 mos · Mumbai Area, India

  • Built the entire content marketing strategy and implemented the same from scratch.
  • Owned Search Engine Optimisation for the website. Increased Organic traffic by 3X on the content subdomain in six months.
  • Crafted product messaging, value proposition, go-to-market strategy for new products.
  • Created 30+ bottom-of-the-funnel case-studies, downloadable eBooks, battle-cards, use-case decks.

Hi tech audio systems pvt. ltd.

Techno Commercial Manager

Mar 2014 – Mar 2015 · 1 yr · Mumbai

  • Achieved annual target of 2 crore for Bose Professional Audio Systems, RCF, and Harman.
  • Built and managed channel partner network of 20 System Integrators and Retailers.

Computovision

Digital Marketing Intern

Mar 2013 – May 2013 · 2 mos · Mumbai Area, India

  • Social Media Marketing.
  • Generating effective and attractive content for Websites, Facebook Pages.
  • Lead generation for Website Redesigning.
  • Tapping prospects for website and social media marketing.

Education

Institute of Management Technology, Nagpur

PGDM — Marketing

Jan 2012 – Jan 2014

Rajiv Gandhi Prodyogiki Vishwavidyalaya

Bachelor of Engineering (B.E.) — Electronics and Communications Engineering

Jan 2007 – Jan 2011

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