May 2025 – Oct 2025 · 5 mos · Noida, Uttar Pradesh, India · On-site

• Handled B2B online monetisation via user onboarding and retargeting through product communication
• Worked on AI bot enabled call patching between buyers and agents for better conversions. Created strategies to finetune the bot, algorithms for call patching, business-level integrations & vendor management and GTM (go-to-market) strategies for product adoption

Oct 2024 – Apr 2025 · 6 mos · Gurugram, Haryana, India · On-site

• Owned test series subscription product from 0 - 1 generating 20Mn revenue with 120k orders in 6 months.
• Key features:
• a.) Personalized performance dashboards to drive in depth analysis used by 70%+ users with 4min avg session time
• b.) Google SEO - optimized React Native web pages from 0 -1 driving 10.4% increase in web free MAU in 2 months
• c.) High-intent conversion modules like dynamic pop-ups and free PYP section, with 2.5% CTR leading to 17% increases in PDP views and 4% uplift in free-to-paid conversions
• Launched real exam like Live Test platform enabling real-time, high-concurrency test-taking (50k+ concurrent users with < 2s load time), resulting in 20% higher test engagement and 10.5% test revenue growth in 6 months
• Developed an OMR scanning feature using OCR (Optical Character Recognition - Google ML kit) technology with 99.9% detection accuracy, auto/manual scan modes, shadow/fold handling and in-app tutorials enabling instant result display (time reduced to 5s from 15 min per student per test) contributing to 5L+ revenue with 50K sheets scanned in 2 months
• Managing D2C online Test Series Store (300+ active SKUs across 10+ exam categories), driving product discovery, listing optimization, and conversion across Android (5L+ DAU), iOS (50K+ DAU), and Web (60K+ DAU) platforms
• Currently optimizing Test Prime user flows:
• (a) Post-purchase engagement via custom announcements for latest updates,
• (b) Re-purchase journeys through dynamic renewal flows tailored to product validity and product pricing sensitivity, and
• (c) Cross-sell nudges across product categories based on user behavior.

May 2023 – Oct 2024 · 1 yr 5 mos · Gurugram, Haryana, India · On-site

• Collaborate with CPO and cross-functional teams (design, engineering, data analytics, business and marketing) to drive product vision, roadmap, revenue, monthly sprint plans, releases and production maintenance
• Revamped adda store product listing page (thumbnail standardization - Cut Price, Business Tags, Language etc.) and product detail page resulting in 8% and 10% uptick in PLP to PDP and PDP to purchase button click conversion
• Generated additional web revenue of 2.5lakhs/month by launching ’Wishlist’ feature to bookmark products in store
• Developed a Rank and College Predictor tool for NEET-UG students in 2 weeks with 85% accuracy which resulted in 4% uptick in lead conversion
• Translate product roadmap into user stories; create prd’s, wireframes and prioritise scrum based on business goals, development effort and user impact

Jun 2022 – Apr 2023 · 10 mos · Navi Mumbai, Maharashtra, India

• Managed an Ed-Tech portfolio of Product Solutions across B2C (Web) for Growth (Traffic, Sign Ups, App Installs) and Engagement (product awareness, and session time) to increase ToFu conversion, ensuring higher ROI and lower CAC
• Built “GK & Current Affairs” a 0-1 web product (7.8mn monthly keyword searches nationally) and scaled it upto 24.8K users (32% increase in 12 days) proving to be a major growth driver for company
• Increased app install rate by 19.4% in 40 days by integrating “Dynamic” and ”Location Based” App Install Hyper-Personalised Product Communication Feature using attribution tool (branch.io) deep linking for tracking
• Built user intent based web sign up features (1k+ daily signups) basis user session engagement journey
• Created ‘Multi-Level-Menu’ Engagement Feature (from 0-1) on web/mweb/amp product platform with 2.5:1 clicks to views ratio monthly resulting in higher traffic and session time (user stickiness) by 10% and 16% respectively
• Increased monthly traffic by 58% by integrating 12+ SEO Optimisation (Google Search Engine crawling and ranking)product features across web in 8 months
• Integrated multi language content feature (for regional market capture) with translation support in internal tool (LMS – Learning Management System) which reduced content creation time by 50%
• Created an automated central repository for product marketing communication (sale/non sale days) which reduced average release time (from 20 mins to 4 mins) and dependency on tech team

Apr 2022 – May 2022 · 1 mo

• Worked upon latest product updates and releases to meet wide journey use cases across sectors
• Designed technical solution document & market execution plan after competitor and market research analysis
• Direct Client interaction to understand technical product requirements and fulfil their business needs
• Product placement & Offering Demonstration to close most effective Enterprise (B2B) Deals
• Successfully delivered 5 in depth product demos and closed 3 deals generating INR 6.5 lakhs as revenue

May 2021 – Jun 2022 · 1 yr 1 mo · Pune, Maharashtra, India

• CBHS, Australia
• Oct 2021 - Feb 2022
• Designed user journey workflows through feature prioritisation for regular and premium customers
• Built core product offerings to expand its reach to new growth markets and retain existing ones
• Data segmentation based on User Persona to target customers for various client business activities
• Managed & prioritised product backlog for max ROI; refined epics, user stories and feature description
• Designed & automated product marketing journeys using chatbot and email campaigns through SFMC
• Handled direct client interaction to validate, finalize and detail their product functional requirements
• Currently serving 3 lakhs+ paid customers, deriving an increase in ARR by 5.6%
• Merger with penultimate Australian insurance giant, resulting in 7% boost in annual sales
• reckitt, Singapore
• Jul 2021 - Sep 2021
• Prepared proposal response document with pre-sales team by assisting in requirement gathering analysis & implementing Salesforce Marketing Cloud Configuration to boost marketing activities in APAC region
• Effort estimation – proposed effort input in person days, workforce required and pricing for both (BAU & Dev) marketing automation project requirements from designing to deployment phases

Jul 2020 – Jul 2020 · 0 mo

Apr 2020 – Jun 2020 · 2 mos