Jan 2025 – Oct 2025 · 9 mos

• Took a break to pursue Basic Mountaineering & Rock Climbing course (did some alpine style treks in upper Himachal area and Nepal) and rock climbing in Aravali Range

Jan 2024 – Dec 2024 · 11 mos

• Responsible for understanding apt-audience and drove re-engagement metrics for audio streaming through 25+ A/B experiments, optimizing product fit and user retention.
• Revamped the landing page, using a data-driven approach to optimize story selection flow - from redesigned thumbnails to improved story grouping - resulting in an ~8% increase in user activation
• Boosted "next" story read rate by 5% by implementing an ML-driven recommendation system, promoting the ideal follow-up story within the rear episodes of the current series
• [Market Expansion] Designed the GTM strategy & accelerated LATAM market entry with minimal tech adjustments by collaborating with the CMS team, implementing i18n support, and creating a playbook to streamline future international launches
• Resolved a ~2% error rate in show resumption by collaborating with the data analytics team to create dashboards and analyze data, identifying whether the issue was session or device-specific, ultimately reducing errors to 0.1%

Jan 2023 – Dec 2023 · 11 mos

• Reporting to AVP of re-engagement pod & responsible for cross-functional PRDs
• Boosted ad revenue from binge listeners by analyzing listening patterns and strategically placing ads within continuous story sessions, balancing monetization with user experience, resulting in increased revenue without compromising user satisfaction.
• Developed a strategic roadmap for an ad-driven revenue model for free audio content, drawing insights from competitive analysis of successful implementations by leading Chinese platforms.
• Conducted an experiment to evaluate the effect of 'pinned' comments on story engagement. By using AI tools, we achieved a 2% increase in engagement and developed an automated process for future implementations.

Jan 2021 – Dec 2022 · 1 yr 11 mos

• Led end-to-end UX ownership, collaborating with cross-functional teams to align design solutions with product vision and business objectives, ensuring high-quality implementations.
• Enhanced the user experience for story writers by streamlining the publishing process, resulting in a 30% increase in first-time authors successfully publishing their stories.
• Designed the Novels Explore feature to address discovery challenges on the platform, driving an
• 18% increase in new readers on the Android app and effectively reducing user overwhelm by the paradox of choice.
• Conducted user interviews and competitor analysis, developing information architecture to uncover pain points and opportunities for ongoing product enhancements. (Streamlined payment process, Automatic thumbnail generator, Onboarding video in Hindi 60sec)
• Designed and shared user flows, wireframes, and specifications with stakeholders, using a data-driven approach to refine the product until success metrics were achieved.

May 2020 – Oct 2020 · 5 mos · Jaipur, Rajasthan, India

• Designed a B2B platform for vendors to showcase travel packages, aligning product outcomes with user goals through research-driven solutions.
• Mapped intuitive information architecture and user journeys, delivering end-to-end designs from wireframes to polished UI, ensuring seamless navigation and high-quality user experiences.

Feb 2018 – May 2020 · 2 yrs 3 mos · Jaipur Area, India

• Drove sales growth by designing Google Ads that significantly boosted revenue and conversions while integrating SEO and SMM insights to enhance performance across digital products.
• Managed end-to-end design for 7+ websites and mobile apps, leading UI/UX initiatives and establishing design guidelines, culminating in a Certificate of Appreciation for excellence in contributions.
• Earned a Certificate of Appreciation in 2019 for impactful contributions.

Jul 2017 – Feb 2018 · 7 mos · Jaipur Area, India

• Successfully delivered more than 20+ projects.
• (including conceptualizing, branding, graphics, social media posts, and much more)
• Worked for prominent clients. (dynamic businesses)
• Worked on both design and shoot for a full-page Advert featured on TOI
• Awarded Employee of the Month for October 2018.
• Successfully delivered an in-house Diwali Campaign through which we leveraged many clients.
• Concept visualization and project research was a major part of my job.

Apr 2015 – Jun 2015 · 2 mos · Jaipur Area, India