Aug 2022 – Jul 2023 · 11 mos · Surfers Paradise, Queensland

• As Head of Technology, I spearheaded several key automation and CRM initiatives that streamlined operations, improved lead management, and enhanced customer relationships.
• Key Duties & Achievements:
• Automated Lead Capture & Nurture: Led the automation of lead generation and follow-up processes, reducing manual workload and increasing conversion rates.
• Zoho CRM Implementation: Successfully implemented Zoho CRM, migrating all manual client data into the system, improving organization and data accessibility for the entire team.
• Data Migration & Cleanup: Oversaw the conversion of all client data from manual processes into Zoho CRM, ensuring accuracy and completeness throughout the migration process.
• Automated Email Follow-Ups: Built and deployed automated workflows that triggered personalized email follow-ups based on lead activity, significantly improving response times and engagement.
• Custom Portal Development: Developed a custom portal to complement Zoho CRM, allowing for enhanced data visualization, reporting, and client interaction, further streamlining internal processes and improving client communication.
• Notable Successes:
• Reduced manual data entry and follow-up tasks by over 70% through automation.
• Improved lead conversion rates by automating lead nurture and follow-up sequences.
• Enhanced data accuracy and access across departments with Zoho CRM integration, leading to better decision-making and client management.
• Built a seamless portal to extend the functionality of Zoho CRM, which increased team efficiency and provided clients with an enhanced user experience.

Mar 2021 – Aug 2022 · 1 yr 5 mos · Melbourne, Victoria, Australia

• As an SEO Specialist and WordPress Expert, I managed SEO portfolios for 15+ clients, focusing on increasing organic traffic and improving website performance. By leveraging SEMRush for keyword research, competitive analysis, and site audits, I implemented data-driven SEO strategies that resulted in an average 20% traffic increase across all client websites.
• Key Responsibilities:
• SEO Strategy: Developed and executed tailored SEO strategies for clients across industries, balancing on-page, off-page, and technical SEO best practices.
• Client Management: Monitored SEO performance and adjusted tactics based on SEMRush insights, providing clients with regular, detailed reports.
• On-Page Optimization: Enhanced content, metadata, and internal linking to improve keyword rankings and user engagement.
• Technical SEO & WordPress: Optimized WordPress sites for speed, mobile responsiveness, and proper site architecture to ensure search engine-friendly performance.
• Link Building: Led outreach and link-building campaigns to improve domain authority through high-quality backlinks.
• Key Achievements:
• 20% Traffic Increase: Boosted organic traffic by an average of 20% across 15+ client websites through targeted SEO strategies.
• Improved Rankings: Achieved first-page Google rankings for high-traffic keywords, driving more leads and conversions.
• Optimized Website Performance: Enhanced site speed and mobile responsiveness for better user experience and search rankings.
• By combining SEO expertise with technical WordPress skills, I helped clients achieve sustainable growth and stronger online visibility.

Mar 2020 – May 2020 · 2 mos · Sandringham, Victoria, Australia

• In this short 3-month contract role, I have worked closely with the digital and customer experience teams at Bayside City Council. As a proponent of website security, while working on the backend of their Drupal platform, I have identified severe security vulnerabilities, including potential privacy and data breaches within their current website (bayside.vic.gov.au - built using Drupal 7). I have spearheaded security remediation and recommended best practices, data encryption, and infrastructure changes.

Aug 2016 – Sep 2019 · 3 yrs 1 mo · Melbourne, Victoria, Australia

• As CTO of a FinLab group, I led the development of innovative financial software solutions, ensuring secure, scalable systems that supported our clients' needs. I managed cross-functional teams, drove product development, and implemented technology strategies that aligned with business goals, while meeting regulatory requirements.
• Key Responsibilities:
• Financial Software Development: Spearheaded the design and development of custom financial software, ensuring compliance with industry standards and regulations like PCI-DSS and GDPR.
• Team Leadership: Managed a team of developers, engineers, and product managers, guiding them in building secure, scalable platforms that enabled efficient transaction processing, reporting, and client data management.
• Tech Strategy & Architecture: Developed and executed the company’s long-term technology roadmap, optimizing systems for performance, reliability, and security.
• Cybersecurity & Risk Management: Implemented robust cybersecurity measures, including encryption protocols and multi-factor authentication, to protect sensitive financial data and mitigate risks.
• Key Achievements:
• Launched Scalable Financial Platforms: Successfully built and launched secure, scalable financial software that handled high volumes of transactions and provided real-time reporting for clients.
• Increased Operational Efficiency: Automated financial processes, reducing manual intervention and cutting operational costs by 30%.
• Enhanced Security & Compliance: Strengthened security protocols, ensuring full compliance with financial regulations and reducing the risk of data breaches.
• Through strategic leadership and innovative technology solutions, I ensured the organization's financial software was secure, reliable, and capable of driving long-term growth.

Jul 2014 – Jun 2016 · 1 yr 11 mos · Greater Melbourne Area

• It is a little known fact that one in five Australians live from pay cheque to pay cheque. Not to mention, one in seven Australians live below the poverty line. 
Every year we pay millions of dollars in bank fees, overdraft, late or defaulted loan fees.
• Boomeringo’s main purpose is to assist people who are struggling with their finances, especially those who live from pay cheque to pay cheque or below the poverty line. It is imperative to see where your hard-earned money is going and to envisage where you can save and cut back on your expenses.
• For further information visit www.boomeringo.com

Mar 2013 – Jun 2014 · 1 yr 3 mos · Melbourne

• Suburbya is a unique online marketplace founded in Melbourne for people looking to complete household tasks by experienced professionals. It is a direct and user-friendly platform giving you the personal touch without the stress of contacting agencies or other businesses directories.

Nov 2012 – Nov 2013 · 1 yr · Hughesdale

• Struggling to find a migration agent who can get the job done? With Connect Immigration, migration agents come to you. It's a unique platform where users seeking migration related services connect with agents who provide for them. Create your profile on Connect Immigration, by explaining your exact visa requirements.
• Essentially we enable visa applicants to find the most suitable migration agents and lawyers from our site and we assist the agents to expand their client base.

Sep 2012 – Sep 2013 · 1 yr · Greater Melbourne Area

• UniIQ connects all academics to global opportunity like never before.
• Media and conference organisations can now find skilled academics through one reliable source. Academics from across the globe can meaningfully connect and share information.

UniIQ aims at giving Global Academics the best out of their careers.

Oct 2011 – Oct 2013 · 2 yrs · Melbourne

• Kadamandiya.com.au - Your One Stop Shop For Everything Sri Lankan.
• Kadamandiya is an online community portal dedicated to Sri Lankans living in Australia.

 We provide an easy and convenient way to shop online.
• Kadamandiya provides:
• Free Sri Lankan Events listing
• Free Events Media Gallery
• Free Classified ad listing
• Free Editorial Publications and Blogs
• Sri Lankan News, music, Business Directory listing & Discussion Forums
• Launched in October 2011, Kadamandiya has seen an unprecedented growth in such a short timespan, currently attracting over 1200 unique daily visitors, with 78% visitors coming from Australia alone.
• In March 2012, Kadamandiya launched its very first iPhone application, becoming the world's first ever iPhone application dedicated to a Sri Lankan community outside of Sri Lanka. With over 4000 downloads so far and a retention rate of 62%, the app is quickly becoming a must among the Sri Lankan community.
• http://itunes.apple.com/au/app/kadamandiya/id483092967?mt=8

July
• July 2012 marked the release of the Kadamandiya Android app
• https://play.google.com/store/apps/details?id=com.shammikawebsolutions.app.kadamandiya
• If you are a Sri Lankan in Australia, it is one place you must visit. Join the Kadamandiya community today.
• www.facebook.com/kadamandiya
• www.twitter.com/kadamandiya_aus
• http://au.linkedin.com/groups/Kadamandiya-4481643

May 2011 – Sep 2013 · 2 yrs 4 mos

• iShop is a new community based shopping application showing how diverse and rich your local shops really are.
• http://itunes.apple.com/us/app/ishop/id446287326?mt=8

Jan 2011 – Sep 2013 · 2 yrs 8 mos · Brighton

• GovJobs is the single source for pursuing rewarding careers in the Australian Public Service. Browse our site for the latest jobs in Health Care, Education, Childcare, Project Management, local council, the arts, administration, apprentiships, research and more.

Nov 2010 – Nov 2012 · 2 yrs

• Do you like cooking up a storm in your kitchen? Are you ready to unlock the secrets of mouth-watering Sri Lankan dishes?
• Download Sri Lankan Recipes today. SriLankaRecipes.com.au
• http://itunes.apple.com/au/app/sri-lankan-recipes/id483092997?mt=8
• https://play.google.com/store/apps/details?id=com.shammikawebsolutions.app.recipe.srilankan

Jan 2010 – Jan 2014 · 4 yrs · Melbourne

• Online Internet Marketing Strategist
• iPhone / Android app development
• Web Development / Design
• Search Engine Optimization Specialist
• Web Marketing Consultant
• Database design and implementation
• Content Management System Specialist
• eCommerce Expert

Jan 2010 – Sep 2013 · 3 yrs 8 mos

• Australia's Horsing Website

Jul 2009 – Sep 2013 · 4 yrs 2 mos

• Agedcare.com.au is Australia's Aged care reference website. Founded by Jarrod Kanizay, a former nurse in the Geriatric arena, the website was created for individuals who could not find sufficient on line resources in the aged care sector. Agedcare.com.au aims to be an all inclusive Aged Care Website catering to the needs of an ageing population.

Jul 2007 – Sep 2013 · 6 yrs 2 mos

Jul 2007 – Sep 2013 · 6 yrs 2 mos · Greater Melbourne Area

• UniJobs.com.au - Australia's University Jobs Website advertises academic and non-academic positions from Universities all over Australia.
• Since its launch in 2006, UniJobs.com.au has seen exponential growth and now has approximately 7,500 unique visitors a day and over 46,000 subscribers. World University Jobs has an extensive database of universities around the globe and has recently seen the exciting addition of a fantastic new iPhone App.
• Other adjacent sites and services also include:
• www.CampusDaily.com.au
• Australia's University News Website
- www.CampusDaily.co.nz
• New Zealand's University News Website
- www.LecturerOfTheYear.com.au - A UniJobs initiative

Jan 2007 – Sep 2013 · 6 yrs 8 mos