Apr 2024 – Dec 2025 · 1 yr 8 mos

• As Vice President of Strategy and IT Consulting at Cogent, I focus on long-term, transformative growth through strategic initiatives and innovation. I built a high-performing marketing team and introduced AI-driven processes, doubling our inside sales leads with fewer resources. My leadership mantra—processes, training, and technology—guides sustainable success.
• As a Certified Prosci Change Practitioner, I lead change implementations, collaborate on strategic growth with the president, and drive solutions through our innovation lab for sectors like DoD, healthcare, and staffing. I oversee the entire consulting sales cycle, delivering app development, cybersecurity, cloud, data, and AI solutions while expanding our offshore practice.

Mar 2022 – Apr 2024 · 2 yrs 1 mo

Nov 2020 – Feb 2022 · 1 yr 3 mos

• I head our analytics and insight's sales, operations and innovation. My role involves bringing in new clients, managing operations and building client relationships. Innovation is a large part of my role where I have used AI algorithms and BI platforms to deliver a 5X efficiency in operations.
• I also lead Cogent's global marketing team and am responsible for strategy, implementations and budget. As part of my role i am actively building partnerships with agencies to leverage a data driven marketing approach, using consumer voice to create better messaging and AI to optimize delivery and experiences.

Nov 2019 – Oct 2020 · 11 mos

• Head of operations for the research division. My role included pre-sales support, operations & innovation, account, team and vendor management. I also lead strategic partnerships with marketing agencies

May 2018 – Nov 2019 · 1 yr 6 mos

• Manage operations for our client’s APAC markets and respiratory health category account with a team of 25 analysts
• Research and develop market intelligence on consumer & competitive behaviour, to navigate global market opportunities across business lines. The research is based on social media, digital and e-commerce data, synthesized for actionable recommendations
• Design, develop and implement operational efficiencies powered by machine learning and robotics
• Discover, evaluate and manage technological partnerships with social and digital data vendors
• Respond to RFPs and POCs for potential business opportunities
• Report pricing and resource allocation
• Career development and mentorship of seven direct reportees
• Drive employee engagement and CSR activities

Apr 2016 – Apr 2018 · 2 yrs

Aug 2014 – Mar 2016 · 1 yr 7 mos

Apr 2011 – Aug 2014 · 3 yrs 4 mos · Bangalore

• Worked for Nielsen & McKinsey’s social media listening division, servicing clients across Automobile, FMCG, Government, BFSI sectors primarily in the USA
• Created research reports on social media buzz about a brand, product, category, service or initiative
• Operated with the US Telecom Analytics Team, that analysed primary data collected through questionnaires, aimed at studying customer preferences and opinions

May 2009 – Apr 2010 · 11 mos · Bangalore

• As a trainee, I worked across multiple departments with exposure to back & front office operations, along with allied departments including marketing, merchandising and finance.
• On completion of my training, i worked in-store. Roles included
• managing events including 3 book launches (The Immortals of Meluha, Not for $ Anymore, Paths of Glory), a live concert (Saving Able) and the Landmark Quiz,
• creating promotional material for store offers,
• customer service and support
• participating in store audits - merchandise and accounts
• What did i learn?
• Fundamentals of retail, the complexities of event management, challenges during customer and staff interactions and the importance of value selling