Shannon Kelly Ash — Digital Marketing Specialist

I specialize in organic B2B content and teach others how to use it as a growth engine. For the past 13 years, I've worked in B2B agencies, B2C media, and SaaS ($2M-$12M). I started as a writer and moved into strategic and consulting roles. This shift helped me develop a perspective that balances storytelling with data. Additionally, it taught me how to attract, engage, and retain customers with the right content. In my most recent role, I was less involved in the execution of work. I was the brain behind strategies that generated demand, captured leads, scaled visibility, and more for a 25-brand portfolio ($100M ARR). I managed budgets and resources, and made sure that content (in whatever capacity) delivered commercial ROI. I've managed and mentored people throughout my career (Si personality type). I lead with empathy and help content marketers achieve their best work. For me, it’s about building teams that thrive, not just hitting targets. Professional Skills: - Editing and proofreading content - Content ideation and development - Keyword research and intent mapping - Content optimization and distribution - Site-wide content auditing (performance and condition) - Content strategizing according to budget and skill accessibility - Market research and identify/define realistic KPIs - Competitor analysis and gap reviews for brands - Content calendar creation for social, blogs, etc. - Social audits and strategy planning [Particularly LinkedIn] - Social content creation, scheduling and measuring - AEO/SEO optimizing and ongoing content maintenance - Email marketing and paid copy creation Personal Skills: - Humble and honest - Adaptive and flexible - Self-motivated and passionate - Resilient and consistent - Leadership and mentoring abilities - Strong communication skills Tool Expertise: - SEO: Screaming Frog, Ahrefs, Semrush, Seobility, Keyword.com, Keyword Planner, Copyscape - AEO/GEO: Peec.ai and Otterly.ai - Data and Analytics: Google Analytics, Google Search Console, Hotjar, QuickSight, Metabase, Mixpanel - Design or Presentation: Canva, Google Slides, Figma, Miro - Email or CMS: Mailchimp, HubSpot, Customer.io, WordPress, Webflow, Elementor, StoryChief - Writing or Editing: Grammarly, CopyLeaks, Quilbot, Hemmingway - Social Media or Video: Sprout Social, SocialBee, Loom, Gong, Riverside, CapCut - Networking or Outreach: LinkedIn, Hunter, Help a B2B Writer - Project Management: Notion, Asana, Trello - AI/Vibe Coding: Lovable, Claude, ChatGPT, Relevance AI. Basic automations with Zapier, N8N DM to learn more about Shan!

Stackforce AI infers this person is a SaaS content marketing expert with a strong focus on SEO and team leadership.

Location: Málaga, Andalusia, Spain

Experience: 13 yrs 2 mos

Skills

Content Marketing
Content Strategy
Seo

Career Highlights

Led content strategies for a $100M ARR portfolio.
Achieved 60% YoY growth in organic traffic.
Managed a team of 19 content professionals.

Work Experience

saas.group

Content Marketing Lead (3 yrs 9 mos)

Plytix PIM

Head of Content Marketing and SEO (1 yr 9 mos)

Rogerwilco

Editor and SEO Content Lead (1 yr 3 mos)

Senior SEO Writer (1 yr 9 mos)

incite new business

Senior Copywriter (1 yr 6 mos)

Shout Factory Media

Editor of Purely Local Northern Suburbs and Winelands (2 yrs 6 mos)

Writer (3 yrs)

Education

Diploma at Boland College, Stellenbosch

at La Rochelle Girls High School

at Kenridge Primary School

Shannon Kelly Ash

Digital Marketing Specialist

Málaga, Andalusia, Spain13 yrs 2 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led content strategies for a $100M ARR portfolio.
Achieved 60% YoY growth in organic traffic.
Managed a team of 19 content professionals.

Stackforce AI infers this person is a SaaS content marketing expert with a strong focus on SEO and team leadership.

Contact

Skills

Core Skills

Content MarketingContent StrategySeo

Other Skills

Content OperationsCopywritingSocial Media MarketingAnalyticsSearch Engine Optimization (SEO)Organic SearchTeam ManagementTeam LeadershipTeam TrainingPerformance ImprovementManagementWeb Content WritingContent PlanningSEO AuditsSEO Copywriting

About

Experience

13 yrs 2 mos

Total Experience

2 yrs 7 mos

Average Tenure

3 yrs 9 mos

Current Experience

Saas.group

Content Marketing Lead

Aug 2022 – Present · 3 yrs 9 mos

Headhunted for role.
Then vs. Now:
I started at saas.group when there was 7 brands under the saas.group portfolio vs. 25 now [Dec 2025]. We started as a central marketing team of 7 and now we're 19 and over 400 saas.groupies.
I have a multifaceted management role:
Provide centralized content services to brands with zero in-house resources. In these cases, I develop a strategy for my team [4 of us] and we pool together to execute based on budget and capacity. For brands that have in-house teams, I consult and advise on their existing plans.
For context, our brands work with marketing budgets ranging from $20K to $200k per year.
Work with an external freelancer database of 30+ freelancers on a monthly basis for our brands. By this I mean, source them, vet them, brief them, edit their work, provide feedback, manage payments, etc. Essentially, their output is my responsibility and their performance needs to meet our objectives.
Lead content operations and implement best practices, processes, templates, workflows, etc.
Continuously stay ahead of the curve with algorithm updates, AI technologies, etc. that impact us.
Work hand-in-hand with the SEO team to ensure our strategies align and complement each other.
Constantly track and analyze performance. Responsible for meeting individual brand goals. For example, revenue targets, sign up to customer rates, traffic improvements, format scalability, etc.
Create quarterly reports per brand to deep dive into initiatives and discuss feedback/next steps.
Proofread and/or edit content daily: blogs, white papers, email sequences, social media copy, etc.
Conduct content due diligence on potential companies we want to acquire within the group.
Conduct content audits to analyze content condition, performance, etc. to maintain rankings and conversion potential. This process plays a crucial role in our maintenance plans and SoV growth.
Provide ongoing career training for direct reports.

Content OperationsContent MarketingContent Strategy

Plytix pim

Head of Content Marketing and SEO

Nov 2020 – Aug 2022 · 1 yr 9 mos

Lead all SEO and organic content marketing [inbound] for Plytix PIM.
Lead and manage a consistent team of 3 [2 writers and 1 SEO]. Before the team grew, I executed everything myself, from strategy to implementation, ongoing maintenance, website optimization, etc.
Prepare content plans for the blog and additional resources [ebooks, case studies, etc.]
Prepare in-depth SEO strategies for on-page and technical SEO. When the time came to scale the team, we hired an SEO to assist with outreach and off-page SEO based on my direction and guidance.
Conduct regular technical audits to flag technical issues impacting our domain. [For example, 404s, broken links, cannibalization, spammy links, duplicate text, core web vitals, crawlability and indexing issues, redirects, etc. Implement what I can myself or work with engineers on more complex issues.]
Track, analyze and prepare regular performance reports. [The most common metrics I reported on were organic MQLs, traffic [clicks], CTR, content engagement or time on page, bounce rate SEO keyword rankings, backlinks and DR growth]. Based on the data, I provided suggestion and next steps.
Collaborate with customer service on product-led content and use video to monetize blog content.
Assist with copywriting on the website, as well as optimizing pages and providing SEO suggestions.
Edit content from other writers and proofread any comms for sales or product.
Some achievements to note during my time @ Plytix - with the help of two writers in 2022.
🚀 60% YoY growth in organic blog traffic
🚀 $432,683.40 in ARR
🚀 1116 leads, 610 MQLs, 260 SQLs, 153 opportunities and 48 clients (organic)
🚀 Strongest month = 57 MQLs (organic). This excludes leads to nurture.
🚀 Ranked on the first page of Google for all things PIM
Individual achievements:
🚀 Doubled LinkedIn followers in 6-months [3k to 6k]
🚀 DR from 59 to 71

CopywritingSocial Media MarketingContent MarketingSEO

Rogerwilco

2 roles

Editor and SEO Content Lead

Promoted

Jul 2019 – Oct 2020 · 1 yr 3 mos · City of Cape Town, Western Cape, South Africa

Lead and manage a team of SEO writers [2] and [2] copywriters.
Source external resources where budgets allow to support more opportunities.
Edit long-form content [mostly web copy and SEO blogs], and creative campaigns for brands.
Collaborate on high-level content strategies and audits for clients.
Responsible for SEO copywriting, optimization and keyword research.
Outreach and relationship building with third-party organizations.
Assist with paid search and display copy development.

Search Engine Optimization (SEO)Organic SearchSEOContent Strategy