Shantanu Pal

Associate Partner

Hartford, Connecticut, United States15 yrs 1 mo experience

Most Likely To SwitchHighly Stable

Key Highlights

15+ years in Data Science and Analytics.
Expert in statistical modeling and machine learning techniques.
Strong background in healthcare marketing analytics.

Stackforce AI infers this person is a Data Science expert in Healthcare and Marketing Analytics.

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Skills

Core Skills

Predictive ModelingStatistical Modeling

Other Skills

Data VisualizationSASRAnalyticsLogistic RegressionLinear RegressionTime Series AnalysisMachine LearningTableauMicrosoft SQL ServerVBASQLDatabasesMicrosoft ExcelCluster Analysis

About

A seasoned Data Science professional coming from an interdisciplinary academic background of Mathematics and Computing from IIT(ISM) Dhanbad. Being a person from applied mathematics background statistical modeling is my forte; at the same time as a programmer automation is my passion. With 15+ years of diverse experience in US Healthcare and i-Gaming for marketing and sales analytics my expertise are not restricted to below mentioned - • Strong experience in statistical techniques like Linear/Logistic regression, Segmentation, Time series, factor analysis, principal component analysis and machine learning techniques like Radom forest, SVM, GBM, Xgboost, Artificial neural network etc. • In terms of tools expert in SAS/R/Python. • Worked on tableau for dashboards • Hands on robotic automation using python for process automation. • From Marketing analytics side experienced in different marketing and uplift/netlift models for acquisition, retention, cross sell campaigns. Apart from that experienced in customer segmentation, plan analysis, prescriptive analytics for budget optimization etc.

Experience

15 yrs 1 mo

Total Experience

3 yrs 1 mo

Average Tenure

12 yrs 6 mos

Current Experience

Exl

7 roles

Assistant Vice President

May 2023 – Present · 3 yrs

Data Visualization

Assistant Vice President

Jan 2023 – May 2023 · 4 mos

Data Visualization

Senior Manager

Promoted

Jan 2021 – Dec 2022 · 1 yr 11 mos

Data Visualization

Manager

Jul 2018 – Dec 2020 · 2 yrs 5 mos

Analytics consultant for Digital Marketing team of a Fortune-50 US Healthcare client.
Resource optimization and Forecast for the operational stability.
Competitive analysis for strategic initiatives

Data Visualization

Lead Assistant Manager

Promoted

Jul 2016 – Jun 2018 · 1 yr 11 mos

Lead modeller for Commercial Marketing team of a Fortune-50 US Healthcare client.
Marketing campaigns:Profiling, sampling, designing reports to assess marketing effectiveness
Predictive models to identify the propensity of the prospects,segmentation for active customers, churn/uplift/cross sell models etc. using SAS/R.
Training campus recruits for SAS & Methodology(Statistical Modeling) for EXL Analytics

Data VisualizationSASRPredictive ModelingStatistical Modeling

Senior Business Analyst

Jan 2015 – Jun 2016 · 1 yr 5 mos

Business Analyst

Jun 2013 – Dec 2014 · 1 yr 6 mos

Lead modeller for Commercial marketing team of a Fortune-50 US healthcare client.
Predictive modeling,customer segmentation,profiling and strategic analysis
Marketing campaigns: Test design, Reporting
Automation of reporting for Marketing KPI's.
Trained campus recruits & lateral hires in methodology(statistical modeling) in SAS and R for EXL Analytics

Randstad india

Analyst

May 2011 – Dec 2012 · 1 yr 7 mos · Kolkata Area, India

Worked for one of the top most emerging i-gaming organizations in Europe.
Built attrition models,Markov chain based models and models based on descriptive statistics.
Extensively used SAS and SQL Server to prepare large amount of data for analysis
Designed VBA macros to automate testing process
Developed Windows/Web applications for statistical modelling projects
Coordinated with technical team for project implementation in Philippines