Shari Berg — Co-Founder

Do you want mediocre content? If you answered yes to that question (although I can't imagine why you would), then you should probably scroll past my profile. When you choose to work with me, you get top-notch content that speaks to your target audience. Interested in boosting your visibility online through the power of SEO? Drop me a DM and let's chat. But I'll warn you now - I'm not like other SEO experts. Long before there was a Google Helpful Content Update or Google AIO, I understood the value of putting people first and search engines second. It's my mission to help your target audience do more than find your brand online. Every piece of content I craft makes your customer a part of your story to build strong connections that lead to brand loyalty. As a trained journalist, I know how to tell a compelling story. I also have handy interviewing and researching skills that allow me to provide value in every piece of content I produce. Let me work my magic to position you as an industry expert to help build trust in your brand. My people-first promise extends beyond the content I produce to the relationships I build with my clients. When you choose to work with me, we're forming a partnership. We'll conduct brainstorming sessions and choose the path forward together. If you're ready to produce brand-changing content, drop me a DM. I can't wait to hear from you. Your brand’s story is waiting to be written. Let’s make it a bestseller. P.S. - All content is written by humans, for humans, so you never have to worry about sounding like every other brand out there.

Stackforce AI infers this person is a Content Marketing Specialist with a focus on SEO and storytelling.

Location: Gibsonia, Pennsylvania, United States

Experience: 12 yrs 1 mo

Skills

Content Strategy
Search Engine Optimization (seo)

Career Highlights

Award-winning journalist with 25+ years of experience.
Expert in crafting SEO-driven, audience-focused content.
Strong storytelling skills that build brand loyalty.

Work Experience

Mystery on Main Street

Consulting Managing Editor (1 yr)

Pittsburgh Post-Gazette

Freelance Writer / Reporter / Journalist (3 yrs)

North Hills Monthly Magazine

Freelance Writer / Storyteller / Interviewer (20 yrs 6 mos)

The Write Reflection

Founder / Content Marketing Strategist / Ghostwriter / Search Engine Optimizer (20 yrs 9 mos)

Butler Eagle

Education Reporter (8 yrs 1 mo)

Lewistown Sentinel

Education/Political Reporter (1 yr)

Tribune-Democrat

Intern (3 mos)

Education

BA in Journalism at University of Pittsburgh

Shari Berg

Co-Founder

Gibsonia, Pennsylvania, United States12 yrs 1 mo experience

Highly Stable

Key Highlights

Award-winning journalist with 25+ years of experience.
Expert in crafting SEO-driven, audience-focused content.
Strong storytelling skills that build brand loyalty.

Stackforce AI infers this person is a Content Marketing Specialist with a focus on SEO and storytelling.

Contact

Skills

Core Skills

Content StrategySearch Engine Optimization (seo)

Other Skills

Crisis CommunicationsAdobe InDesignHeadline WritingWeb Content WritingSEO CopywritingWritten CommunicationCreative Content ProductionWeb Content OptimizationOnline Content CreationSmall Business ConsultingMarketing for Small BusinessDigital MarketingEmail MarketingBlog MarketingKeyword Research

About

Experience

12 yrs 1 mo

Total Experience

4 yrs

Average Tenure

Current Experience

Mystery on main street

Consulting Managing Editor

May 2025 – Present · 1 yr · Miami, Florida, United States · Remote

As the Consulting Managing Editor at Mystery on Main Street, I lead a team of writers to craft engaging, on-brand content across multiple formats. I set the editorial direction and voice, shape the content calendar, and ensure timely publication without compromising accuracy or quality.
I oversee the end-to-end production process, from ideation and briefs to editing, fact-checking, and final approvals, while maintaining strict style and accessibility standards. I recruit, onboard, and mentor our writers and freelancers, forecast capacity, and optimize resources to keep projects on track and within budget. I monitor content performance, pull insights from analytics, and translate them into actionable improvements for future pieces.
I also serve as the content advocate within the organization, coordinating with product, marketing, and design teams to align content with campaigns and user needs, and I maintain transparent communication with executives, editors, and creators to ensure alignment and accountability.

Pittsburgh post-gazette

Freelance Writer / Reporter / Journalist

Jan 2006 – Jan 2009 · 3 yrs

Experience includes writing news and feature stories as assigned by a zone editor, pitching story ideas I developed, as well as a year-long stint as a news obituary writer

North hills monthly magazine

Freelance Writer / Storyteller / Interviewer

Nov 2005 – Present · 20 yrs 6 mos · Greater Pittsburgh Region · Remote

Experience includes writing one to two feature-length stories per month, generally between 600-900 words per article

The write reflection

Founder / Content Marketing Strategist / Ghostwriter / Search Engine Optimizer

Aug 2005 – Present · 20 yrs 9 mos · Gibsonia, PA

The Write Reflection™ is a Pittsburgh-based copywriting and content strategy service owned and operated by Shari Berg, an award-winning writer with over 25 years of experience. The Write Reflection™ offers its services globally. We have had the privilege of working with clients across the U.S. and abroad.
Writing challenges are a thing of the past when you hire experienced copywriters and content writers at The Write Reflection™. We guarantee well-researched copy that aligns with your brand voice. You will never get cookie-cutter content when you opt to work with The Write Reflection™.
We take a different approach to writing copy that puts people first and search engines second. Our mission and vision are to help your target audience do more than find your brand online. We craft the kind of copy that makes them a part of your story. When people connect with your business, they become brand loyalists.

Crisis CommunicationsAdobe InDesignHeadline WritingWeb Content WritingSEO CopywritingContent Strategy+1

Butler eagle

Education Reporter

Oct 1997 – Nov 2005 · 8 yrs 1 mo

Circulation: 32,000 daily
Interviewed, researched and wrote stories concerning local and national education issues; and worked with 10 public school districts, a state college, a community college and a vocational-technical school. I also wrote general assignment stories as directed and filled in occasionally on the obituary desk and police reporter desk.

Lewistown sentinel

Education/Political Reporter

Oct 1996 – Oct 1997 · 1 yr

Circulation: 15,000 daily
Covered general education news for the school district, as well as Mifflin County and Juniata County government/political issues. I also covered state politics

Tribune-democrat

Intern

Jan 1996 – Apr 1996 · 3 mos

Circulation: 60,000 daily
I served as an intern at the newspaper. I wrote stories as assigned to me by my supervisor/editor. I also was charged with doing the weekly HOME page, which required finding a topic of interest to homeowners, researching it and writing it.