Sharmilee Dutta Senn

Digital Marketing Specialist

Noida, Uttar Pradesh, India11 yrs 6 mos experience
AI Enabled

Key Highlights

  • Over 10 years of experience in strategic content writing.
  • Successfully increased LinkedIn followers by 17% in 8 months.
  • Expertise in crafting content for diverse global audiences.
Stackforce AI infers this person is a Digital Marketing and Content Strategy expert with a strong focus on global audience engagement.

Contact

Skills

Core Skills

Content StrategyContent WritingContent DevelopmentContent ManagementAccount ManagementCustomer ServiceCustomer ExperienceAnalytical SkillsContract ManagementOperations Management

Other Skills

AI PromptingAI for MarketingAnalysisArtificial Intelligence (AI)Artificial Intelligence for BusinessB2B Content Marketing StrategyBlogBusiness AnalysisBusiness DevelopmentBusiness InnovationBusiness StrategyBusiness WritingCRMCareer ManagementChatGPT

About

Strategic Content Writer | Communications Specialist | Global Outlook | 10+ Years of Experience With over a decade of professional experience, and the past 3+ years dedicated to core content writing, I specialise in crafting strategic, engaging, and results-driven content for global audiences. Rooted in a multicultural upbringing (having studied across five countries and being the daughter of a retired diplomat), I bring a truly international perspective to content creation. My work spans regions including the U.S., UK, Singapore, and Global markets, allowing me to tailor tone, style, and messaging across diverse audiences. I’ve developed content across a wide range of formats, including: - Thought Leadership Articles & White Papers - Case Studies & eBooks - Blogs & Website Content - Marketing Emailers & Newsletters - Social Media Posts & LinkedIn Articles - Ad Copies & Internal Communications In my current role, I’ve contributed to high-impact strategic writings like the YPRM Report, Annual Report, and a Cloud Sustainability Policy, while helping drive a 17% increase in LinkedIn followers (64K to 75K) within just 8 months. My industry exposure includes Technology, ITES, Banking, Retail, EdTech, and Digital Marketing, and I consistently align content with business goals, brand tone, and regional expectations. Whether I’m writing a thought leadership article or shaping brand narratives for global campaigns, I combine creativity, clarity, and strategic thinking to deliver content that not only informs, but inspires.

Experience

11 yrs 6 mos
Total Experience
1 yr 5 mos
Average Tenure
1 yr 7 mos
Current Experience

Motherson technology services

Senior Content Writer

Nov 2024Present · 1 yr 7 mos · Noida, Uttar Pradesh, India · On-site

  • Create, refine, and edit high-quality content across diverse formats including blogs, service blogs, white papers, case studies, eBooks, thought leadership articles, social media posts, marketing emails, newsletters, and ad copy.
  • Led content initiatives that contributed to a 17% increase in the company’s LinkedIn following (64K to 75K) within 8 months, enhancing brand visibility and engagement.
  • Developed strategic content for high-impact deliverables such as the YPRM Report, Annual Report, and a comprehensive Cloud Sustainability Policy.
  • Manage the monthly content calendar, ensuring timely delivery aligned with global campaign goals and audience interests.
  • Conduct in-depth research on industry trends to develop insightful, relevant, and timely content that resonates across Tech verticals.
  • Collaborate with internal stakeholders across departments and regions to develop content strategies and maintain message consistency across touchpoints.
  • Ensure content adheres to SEO best practices, boosting online discoverability and engagement without compromising clarity or brand voice.
  • Update and optimize website content as and when required to maintain accuracy, relevance, and quality across geographies.
  • Adapt tone and language for UK (Global) and U.S. English audiences, tailoring messaging for clients and readers in U.S., UK, Singapore, and other international markets.
Web Content WritingContent StrategyCopywritingBlogWhite PapersSocial Media+8

Aci infotech

Content Writer

Sep 2023Nov 2024 · 1 yr 2 mos · Noida, Uttar Pradesh, India · Hybrid

  • Researched, wrote, and edited content for various mediums, including blogs, white papers, case studies, eBooks, LinkedIn articles, social media posts, marketing newsletters, emails, and collaterals.
  • Managed monthly content calendar.
  • Collaborated with internal teams to understand the company's voice, tone, and messaging, ensuring the creation of content aligned with the brand.
  • Conducted research and stayed up to date with industry trends to ensure content was accurate, relevant, and timely.
  • Optimized content for SEO and ensured all content was error-free, grammatically correct, and adhered to the company's brand guidelines.
  • Worked with internal stakeholders to ensure content met their requirements while providing guidance and support for content-related initiatives.
Web Content WritingContent DevelopmentSEO CopywritingContent StrategyBlogThought Leadership+7

Digixito

Communications Manager

Aug 2022Sep 2023 · 1 yr 1 mo · Noida, Uttar Pradesh, India · On-site

  • Analyzed market data to inform strategic decisions.
  • Researched industry-related topics (combining online sources, interviews, and studies) and have written clear technical / non-technical website content, blogs, articles to best promote product / services for well-known brands like Furo Sports by Red Chief, Gabicci, Avigna, Infraguard, Herbslyf.
  • Have written engaging and successful press releases for well-known brands to control information and public opinion.
  • Managed monthly content calendar.
  • Identified client's needs and gaps in content and recommend remediation as appropriate.
  • Oversaw social media presence and aligned posts to include branding and trending ideas.
  • Prepare well-structured drafts using Content Management Systems, proofread and
  • publish as appropriate.
  • Coordinated with marketing and design teams to illustrate articles to ensure consistency.
  • Conducted simple keyword research and use SEO guidelines to increase web traffic.
Content ManagementContent DevelopmentSocial MediaContent StrategyWeb Content Writing

Novo - small business banking

Account Support Analyst

Mar 2021Feb 2022 · 11 mos · Gurugram, Haryana, India · Remote

  • Written monthly Team Newsletters with reference to Team Performance, Key Highlights, KPI and data trends.
  • Prepared Executive Summary Report for complex cases with reference to case details, disposition comments, lessons learnt etc.
  • Managed Customer Onboarding and performed KYC checks including disposition of adverse media, ruling out false positive alerts, sanctions screening etc.
  • Prepared, maintained & periodically refreshed Standard Operating Procedures (SOPs) & Business Macros for Account Support Team - Novo Risk Department (NRD).
Employee TrainingStandard Operating Procedure (SOP)Skilled Multi-taskerAccount ManagementAnalytical SkillsCustomer Service+1

Fablestreet

Customer Experience Manager

Dec 2018Jan 2021 · 2 yrs 1 mo · Gurgaon, India · On-site

  • Collaborated with marketing team to develop targeted email campaigns that increased subscriber base.
  • Edited and proofread all written materials, maintaining a high standard of grammar and style consistency.
  • Managed team of Customer Experience analysts to ensure all customer queries are responded in timely and accurate manner.
Employee TrainingCustomer ExperienceStandard Operating Procedure (SOP)Skilled Multi-taskerAccount ManagementCommunication+4

American express

Senior Dispute Analyst

Mar 2016Jun 2018 · 2 yrs 3 mos · Gurgaon, India · On-site

  • Facilitated and implemented settlement agreements by proposing resolutions and supporting effective decision-making for involved parties.
  • Managed quality assurance program, including on-site evaluations, internal audits, and customer surveys.
  • Authored monthly newsletter for the Disputes team with reference to KPI, Team Performance, Key Highlights, Open Risks etc.
  • Authored and periodically refreshed Process Documents with reference but not limited to process updates, Banking, and regulatory updates etc.
  • Key Project(s):
  • NRC Remediation Project (Jun’17 - Dec’17):
  • Background: Due to regulatory policy changes coming in effect from September 2016 for “Not received claim dispute type” which were not aligned with merchant team, which had led to a sudden rise in 2P inventory and high call volume from merchant. 7 top merchants had proactively approached American Express and raised the concern. Various partners and stake holders took a decision to remediate Merchant Chargebacks in US Disputes.
  • Role: Analyzed merchant documents in resolved cases which were set up under “Not received claim dispute type”. Basis merchant documents which were as per the updated policy, issued credits to merchant account as incorrect Chargebacks were processed in the original dispute case. In case, documents were not as per the updated policy, Chargebacks sustained.
Analytical SkillsCustomer ServiceSkilled Multi-taskerTime ManagementCustomer SatisfactionDispute Resolution+1

Syscom edutech pvt. ltd.

Operations Executive

Oct 2014Jan 2016 · 1 yr 3 mos · New Delhi · On-site

  • - Handled Emails from US School Districts which had approved SYSCOM as SES provider under NCLB law and managing Contracts, LoAs and ISAs.
Skilled Multi-taskerContract ManagementTeamworkEmail ManagementTime ManagementOperations Management

The tax refund consortium ltd

Operations Manager

Jun 2013Aug 2014 · 1 yr 2 mos · New Delhi Area, India · On-site

  • Was accountable for maintaining client(s) database, interested in UK Payee Tax Reclaims.
  • Interacted with clients to understand their needs and sending emails about services offered.
Employee TrainingSkilled Multi-taskerAccount ManagementCustomer ServiceBusiness DevelopmentCold Calling+1

Education

West Bengal University of Technology, Kolkata

MMA(Masters in Management Administration) — Retail and Marketing Management

Aug 2011May 2013

City College of San Francisco

Certificate in Industrial Biotechnology(Biomanufacturing)

Aug 2009Jan 2010

Sri Venkateswara College, Delhi University

B.Sc (Hons.) Zoology

Jul 2006May 2009

Embassy of India School (Kendriya Vidyalaya), Moscow, Russia

High School Diploma — Science

Apr 2003May 2006

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