Sep 2021 – Aug 2023 · 1 yr 11 mos · Gurugram, Haryana, India

Oct 2017 – Aug 2021 · 3 yrs 10 mos · New Delhi Area, India

• 30 years old bootstrapped family business in automotive parts manufacturing and distribution supplying to passenger vehicle and commercial vehicle OEMs. I joined at the end of 2017, when the company was at an inflexion point. In 3 years, grew the revenue ~3x.
• Driving the D2C business channel, launched 2 new product categories and kicked off digitisation of the company.
•  Responsible for Capacity Ramp-up, New Product Development and Direct-to-Consumer business channel
•  Set up additional manufacturing plant and doubled the capacity of existing plant by automation and digitisation
•  Launched 2 new product categories, which now account for 20% of the total revenue, 23% of total EBITDA
•  Set up an engine for innovation & NPD – launching 12 products in 2.5 years
•  Launched D2C channel via in-house online platform and marketplaces – accounted for ~10% of after-market sales
•  Implemented ERP and multiple other IT integrations to streamline operations, setting up base for turbo-charged growth

Jan 2015 – Oct 2017 · 2 yrs 9 mos · Noida Area, India

• Joined when it was still largely an unheard-of brand (pre-Alibaba funding). There I got to work on multiple exciting areas, focusing on setting/ scaling up business functions - on payments side as well as marketplace side. In payments, I redesigned and set up payment operations for scale - from 30Mn to 150Mn customers - overseeing merchant ops and consumer ops including acquisition, engagement & retention. Additionally, I drove product-led growth and led a central growth analytics team focused on user experience improvement (UI, UX). I was also responsible for ~80% of marketplace GMV.
•  Redesigned and set up payment operations for scale – oversaw growth from 30Mn to 150Mn customers; Consumer side: acquisition, activation, engagement and retention; Merchant side: sign-up, on-boarding, integration
•  Consumer lifecycle management across acquisition, activation, engagement, cross-sell and retention; Defined acquisition strategy for e-com business based on detailed consumer segmentation and cohort analyses; Identified consumer evolution journeys, and developed & implemented campaigns for increasing active user base
•  Drove product-led growth, led central growth analytics team focused on user experience improvement (UI, UX)
•  E-com category management: overhauled, managed and then handed over multiple business verticals: Mobile Phones, Footwear and Sports & Health

Jul 2013 – Dec 2014 · 1 yr 5 mos · Gurgaon, India

• Management strategy consultant across business functions with significant experience in 4 industries - Consumer Products & Retail, Energy & Process Industries, Telecom and Auto
• Growth Strategy for Home Appliance Player
• Advised a European player in developing long term growth strategy in India and Asia-Pac
• Business Launch in SE Asia (Telecom)
• Advised founder of a Top 2 Indian Telecom infrastructure player on South East Asia market entry
• Spearheaded negotiations with client's customers (multi-billion dollar European and Middle-Eastern Telecom Operators) and Japanese Investor groups
• Led financial modeling to develop long term pricing technique and bid document
• Business Transformation for Power Producer
• Part of Operations Transformation project at one of the largest thermal power producers in India
• Led 12 work-streams across core operations, commercial business processes, IT and MIS
• Led 20 people strong cross-cultural team comprising consultants and client personnel
• Business Process Design for PSU Oil & Gas Client
• Led a large maintenance transformation initiative for a Maharatna PSU

Jul 2011 – Jun 2013 · 1 yr 11 mos · Gurgaon, India

• Management strategy consultant across business functions with significant experience in 4 industries - Consumer Products & Retail, Energy & Process Industries, Telecom and Auto
• Select projects -
• Telecom Spectrum Strategy (SE Asia)
• Supported a large SE Asia Telecom player in defining its short and medium term spectrum strategy
• Identified priority spectrum portfolio as per client’s strategic positioning
• Led business modeling to identify spectrum bid prices
• Devised strategic and tactical moves for engagement strategy with the regulator
• Sales Force Effectiveness
• Supported a large Indian FMCG player in improving effectiveness of its sales force
• Revamped evaluation and incentives program for sales field force
• Designed standardized dashboards for monitoring performance
• FICCI Green Telecom
• Presented Telecom Industry’s views on implementing Green Telecom in India
• Developed joint plan for industry and government to reduce energy consumption and implement clean energy solutions

Apr 2010 – May 2010 · 1 mo

• Worked with the Louis Philippe team in launching the footwear business while working for Madura Garments as an intern with Aditya Birla Group
• Footwear Business Launch
• April 2010 – May 2010
• Formulated Business Launch Strategy for Louis Philippe Footwear
• Worked closely with Louis Philippe leadership to develop product strategy
• Defined key elements of marketing mix

Jul 2008 – May 2009 · 10 mos

• Management strategy consulting, primarily in strategic sourcing across a wide range of industries, including Hospitality, Oil & Gas, Consumer & Retail, Metals & Mining, Construction, Automotive etc.