Sherin Joseph

Product Manager

Mumbai, Maharashtra, India9 yrs experience

Highly StableAI Enabled

Key Highlights

8+ years of experience in product management.
Led successful digital transformation projects.
Expert in data-driven product strategies.

Stackforce AI infers this person is a Product Manager with expertise in eCommerce and SaaS, focusing on data-driven strategies.

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Skills

Core Skills

Product ManagementDigital TransformationEcommerce GrowthSoftware Development

Other Skills

A/B TestingArtificial Intelligence (AI)CommunicationCompetitive AnalysisContent ManagementContent Management Systems (CMS)Corporate CommunicationsData AnalysisData ManagementData WarehousingDigital MarketingDigital MediaGo-to-Market StrategyHTMLInternet Protocol Suite (TCP/IP)

About

I’m a Product Manager with 8+ years of experience driving data-led product strategies in eCommerce, D2C,CRM, and SaaS. I specialize in building customer-focused products by combining consumer insights, analytics, and technology to deliver clear business impact.I’ve led successful digital transformation projects, go-to-market launches, and AI-powered feedback loops that have significantly scaled customer adoption and retention for brands like Welspun, Bajaj Finserv, and Cactus Communications. Known for turning data into compelling stories, I use customer feedback, survey insights, and key metrics (DAU/MAU, NPS, ARR) to shape product roadmaps and fuel growth.

Experience

9 yrs

Total Experience

3 yrs

Average Tenure

2 yrs 11 mos

Current Experience

Welspun world

Product Manager

Jul 2023 – Present · 2 yrs 11 mos · Mumbai, Maharashtra, India

Driving product strategy and digital transformation across D2C platforms (Spaces & Welspun). Focused on leveraging consumer insights and survey data to enhance engagement, personalization, and efficiency.
Defined KPIs and built consumer data frameworks/funnels to track sentiment and behaviour, leveraging insights for remarketing through WhatsApp/email campaigns and improving retention by 6%.
Implemented AI-powered feedback loops (NPS/CSAT) capturing 25% more actionable insights for roadmap optimization.
Spearheaded product strategy for in-house CRM platform, reducing Salesforce dependency and saving ₹1Cr annually.
Led cross-functional teams (engineering, design, logistics, marketing) to deliver customer-centric solutions and automation initiatives improving operational efficiency.
Launched API integrations with logistics partners, expanding delivery reach by 15%.

Product Lifecycle ManagementGo-to-Market StrategyData AnalysisMarket ResearchArtificial Intelligence (AI)Product Management+1

Bajaj finserv

Product Manager

Oct 2021 – Jul 2023 · 1 yr 9 mos · Pune

Owned the end-to-end lifecycle for ecommerce and CRM products, focusing on growth, monetization, and consumer trust.
Built and scaled BajajMall marketplace with EMI-based models, driving 1.12 Cr DAU growth in 6 months.
Drove Salesforce CRM migration, cutting service costs and improving DAU/MAU by 16% YoY.
Strengthened customer trust and engagement by rolling out return and replacement options, making the post-purchase experience seamless and reliable.

Product AdoptionMarket PlanningData AnalysisUser Acceptance TestingProduct ManagementeCommerce Growth

Cactus communications

Software Development Engineer In Test

Jun 2017 – Oct 2021 · 4 yrs 4 mos · Hybrid

Transitioned from QA to Product Management to lead data-driven digital initiatives across global markets.
Scaled Editage.com across 5 countries with AI-driven localization, delivering an 11% YoY rise in new customer acquisition.
Built automation scripts and data pipelines to enhance website performance and reduce manual testing cycles.
Launched AI/ML-powered personalization engines that boosted new customer acquisition by 22%.
Partnered with cross-functional teams to deliver resilient, high-performance products at scale.

Product AdoptionMarket PlanningData ManagementSoftware TestingProduct ManagementSoftware Development