Shimona Chadha

CEO

Scotch Plains, New Jersey, United States25 yrs 1 mo experience
Highly StableAI Enabled

Key Highlights

  • Led marketing at Persistent Systems to drive business impact.
  • Scaled HCLTech from $3B to $13B in revenue.
  • Developed a GenAI-enabled marketing engine generating $1B+ pipeline.
Stackforce AI infers this person is a MarTech expert with a strong focus on B2B marketing strategies.

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Skills

Core Skills

MarketingBrand ManagementB2b MarketingMarketing ManagementDemand Generation

Other Skills

AnalyticsBrand StrategyBusiness DevelopmentCRMClient EngagementCompetitive AnalysisCustomer EngagementCustomer Relationship Management (CRM)Demand AccelerationDigital MarketingDigital MediaFMCGFast-Moving Consumer Goods (FMCG)GenAIGo-to-market Strategy

About

Marketing, at its best, is a growth engine—connecting brand to revenue, insight to execution, and ambition to outcomes. At Persistent Systems, I lead global marketing to strengthen how the company shows up in the market, drives demand, and delivers business impact. My remit spans brand strategy, market engagement, demand acceleration, and shaping our voice with clients, partners, and talent. At HCLTech, I helped scale the company from $3B to $13B and led the buildout of a GenAI-enabled marketing engine that delivered a $1B+ annual pipeline. Often described as a revenue-focused marketing leader, I build high-impact teams and programs that connect brand to business outcomes—grounded in trust, precision, and purpose.

Experience

25 yrs 1 mo
Total Experience
6 yrs
Average Tenure
11 mos
Current Experience

Persistent systems

Global Chief Marketing Officer

Jul 2025Present · 11 mos · New Jersey, United States · On-site

Brand StrategyMarket EngagementDemand AccelerationMarketingBrand Management

Hcltech

3 roles

Vice President & Head Americas Vertical Marketing

Promoted

Oct 2021Jul 2025 · 3 yrs 9 mos

  • Lead demand generation and industry marketing supporting $8Bn+ annual revenue portfolio. My teams work with clients across all major verticals including Financial Services, Manufacturing, Life Sciences and Healthcare, Technology and Services, Telecom and Media, Retail and CPG, and Public Services.
Demand GenerationIndustry MarketingClient EngagementB2B MarketingMarketing Management

Associate Vice President Marketing

Promoted

Oct 2018Sep 2021 · 2 yrs 11 mos

Sr. Director Marketing

Sep 2010Oct 2018 · 8 yrs 1 mo

Vodafone idea limited

Product and Revenue Head

Dec 2009Sep 2010 · 9 mos

Easy bill pvt. ltd. - hero group company

Brand & Communication Head

May 2008Dec 2009 · 1 yr 7 mos

  • Head Product and Marketing: Easy Bill

Abbott

Category Marketing Head

Mar 2001Apr 2008 · 7 yrs 1 mo

Education

The Tuck School of Business at Dartmouth

Advanced Leadership Program

Jan 2017Jan 2020

Yale School of Management

Women's Leadership Program

Jan 2017Jan 2017

Indian Institute of Management Bangalore

EDP — Integrated Marketing Communications

Jan 2007Jan 2007

Symbiosis Institute of Management Studies

PGDBM — Marketing and Finance

Jan 1996Jan 1998

Savitribai Phule Pune University

BS — Microbiology ( Gold Medalist)

Jan 1993Jan 1996

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