S

Shivani Aggarwal

Digital Marketing Specialist

Noida, Uttar Pradesh, India9 yrs 3 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in transforming B2B brands into industry leaders.
  • Proven track record in multi-brand marketing strategies.
  • Skilled in narrative-driven growth and brand storytelling.
Stackforce AI infers this person is a B2B Marketing Strategist with expertise in brand storytelling and digital marketing.

Contact

Skills

Core Skills

Marketing StrategyBrand Positioning & Narrative BuildingDigital MarketingContent MarketingDemand GenerationSocial Media MarketingCampaign Management

Other Skills

Digital ContentPerformance MarketingInterpersonal SkillsOnline JournalismPublic Relations & Corporate CommunicationsEasily AdaptableTeam Leadership & DevelopmentOnline Lead GenerationSales and MarketingMarketingLead GenerationCollaborative Problem SolvingTeamworkDigital & Content Marketing ExpertiseLanding Page Optimization

About

Marketing Strategist | Brand Storyteller | B2B Growth Leader at Mtandt Group Transforming safety and industrial brands from functional to unforgettable. I don’t just market B2B brands—I lead them from obscurity to authority. As Deputy General Manager – Marketing at Mtandt Group, I own the strategy, storytelling, and performance of over 20 brands across the industrial safety, access, MRO, and infrastructure landscape. From aluminium scaffolding and MEWPs to tech-led training and suspended systems—I’ve helped position each one as a trusted voice in its segment. Whether it’s building a brand from scratch, aligning fragmented narratives, or turning safety into a story that people remember—I craft marketing engines that are consistent, compelling, and commercial. 🔹 My core expertise: Multi-brand strategy across high-risk, high-impact sectors Narrative-driven growth in construction, MRO, infra, and training Content, digital, PR, and trade show leadership Cross-functional team building and stakeholder alignment Merging creative intuition with measurable business outcomes 📌 Why it matters: Because in B2B, your brand either earns trust—or disappears. When I’m not in the strategy zone, I’m usually chasing skies through my lens, writing stories, or exploring the spaces in-between. 🚀 Looking to transform your brand from consistent to commanding? Let’s talk.

Experience

9 yrs 3 mos
Total Experience
2 yrs 3 mos
Average Tenure
6 yrs 6 mos
Current Experience

Mtandt group

3 roles

General Manager Marketing

Promoted

Sep 2025Present · 8 mos · Noida, Uttar Pradesh, India

Deputy General Manager Marketing

Promoted

Aug 2024Oct 2025 · 1 yr 2 mos · Noida, Uttar Pradesh, India

Digital ContentPerformance MarketingInterpersonal SkillsOnline JournalismPublic Relations & Corporate CommunicationsEasily Adaptable+32

Marketing Manager

Nov 2019Sep 2024 · 4 yrs 10 mos · Noida, Uttar Pradesh, India

  • ● Create and execute a offline and search engine marketing strategies that results in achieving objectives of increased lead generation, brand loyalty, and improved market share.
  • ● Plan and execute social media marketing, google ads, and email campaigns to reach the target audience to increase brand awareness and sales.
  • ● Measure & report performance of all online marketing campaigns, and assess against goals (ROI and KPIs).
  • ● Plan, develop, and direct digital strategy for the company's products and services.
  • ● Analyze marketing data (campaign results, conversion rates, traffic) to help shape future online advertising strategies.
  • ● Conduct market research to find answers about consumer requirements, habits and trends.
  • ● Brainstorm and develop new and innovative ideas for creative marketing campaigns and growth strategies.
  • ● Develop sales presentations and provide reports based on information collected such as marketing trends, competition, new products, and pricing.
  • ● Liaise with external vendors to execute promotional events and campaigns.
  • ● Oversee marketing and advertising activities to ensure consistency with the product line strategy.
  • ● Track consumer and market insights from Google Analytics and review metrics such as sales volume, market share, profit, projections, pricing and distribution by conducting consumer research.
Digital ContentDMPerformance MarketingCollaborative LeadershipInterpersonal SkillsOnline Journalism+36

Korra

Social Media Executive

Sep 2018Oct 2019 · 1 yr 1 mo · Gurgaon, Haryana

  • Planning, designing, coordinating and helping to execute campaigns across marketing channels.
  • ● Develop a category plan and strategy that results in achieving objectives of increased sales and improved market share.
  • ● Design, create and deliver marketing programs to support the growth and expansion of assigned brands/products and services.
  • ● Measure and report performance of all marketing campaigns.
  • ● Analyze marketing data to help shape future marketing strategies.
  • ● Brainstorm and develop new and innovative ideas for creative marketing campaigns and growth strategies.
  • ● Develop and present business review presentations and provide reports based on information collected such as marketing trends, competition, new products and pricing.
  • ● Liaise with external vendors to execute promotional events and campaigns.
  • ● Oversee marketing activities to ensure consistency with product line strategy.
  • ●Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
  • ● Client profile includes – Maruti Suzuki(NEXA), Mitsubishi Electric India, Twinings India, Craft Beton, Airtel Payments Bank, and Idemitsu.
Digital ContentPerformance MarketingInterpersonal SkillsOnline JournalismEasily AdaptableSales and Marketing+16

Adda52

Digital Content Writer

Jan 2018Jun 2018 · 5 mos · Gurgaon, India

  • ● Conduct market research to find about consumer requirements, competition, habits, and trends.
  • ● Hands on experience with Wordpress - maintained company website and sending out marketing communications through SMS and Push Notifications.
  • ● Brainstorm and develop innovative ideas for creative marketing campaigns and growth strategies.
  • ● Design, create and deliver marketing strategies to support the growth of Adda52.
  • ● Planning, coordinating and helping to execute all campaigns to reach the target audience through appropriate channels (social media, e-mail, blogs. etc.)
  • ● Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).
  • ● Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution and by conducting consumer research.
  • ● Analyze marketing data to help shape future marketing strategies
  • ● Develop and present business review presentations and provide reports based on information collected such as marketing trends, competition, new products and pricing.
  • ● Liaise with external vendors to execute promotional events and campaigns.
Digital ContentOnline JournalismEasily AdaptableSales and MarketingContent MarketingBrand Positioning & Narrative Building+8

Clasticon solutions

Junior Copywriter

Aug 2014Nov 2015 · 1 yr 3 mos · Chennai, Tamil Nadu, India

  • ● Provided SEO friendly online & offline content for websites, mailers, blogs, and social media.
  • ● Client profiles handled include Casa Grande, Citi bank, Standard Chartered, Sterling Holiday Resorts, Sri Ramachandra Medical College, House of Chase, and Rialto.
Digital ContentEasily AdaptableSales and MarketingContent MarketingBrand Positioning & Narrative BuildingCollaborative Problem Solving+1

Mtandt group

Digital Marketing Intern

Dec 2013Jan 2014 · 1 mo · Chennai Area, India

  • Social Media Marketing
  • Brand Management
Digital ContentBrand Positioning & Narrative Building

Ddb mudra group

Client Servicing

May 2013Jun 2013 · 1 mo · Bengaluru, Karnataka, India

  • Client servicing and Market Research
Digital ContentBrand Positioning & Narrative Building

Talk media pvt ltd

News Reporter

Apr 2011May 2011 · 1 mo · Chennai Area, India

  • Reporting and Writing

The times of india

News Reporter

Dec 2010Jan 2011 · 1 mo · Chennai Area, India

  • Beat Covered: Campus & Lifestyle

Education

Women's Christian College

MA in Communication — Communication and Media Studies

Mar 2014Apr 2016

M.O.P. Vaishnav College for Women (Autonomous)

B.A Journalism — Media and Communication

Jan 2009Jan 2012

Agarwal vidyalaya

commerce

Jan 2005Jan 2009

Stackforce found 100+ more professionals with Marketing Strategy & Brand Positioning & Narrative Building

Explore similar profiles based on matching skills and experience