Shizzan Nawab — CEO

I’m a Marketing Leader with 10+ years of experience driving demand generation, funnel optimization, CRM automation, and AI-enabled growth for real estate developers across India. I specialize in building high-performance marketing ecosystems that convert brand traffic into predictable revenue, combining brand strategy, digital marketing, sales enablement, and product-led automation. Over the years, I’ve delivered measurable outcomes such as: • 25–40% lift in site visits & qualified leads through demand-gen and channel optimization • 30% reduction in marketing overhead by deploying AI-led workflows and automation • Higher lead-to-site-visit conversion via CRM restructuring, Nurture journeys & process intelligence • End-to-end system improvements across sales funnel, attribution, reporting & pipeline visibility My strength lies in integrating marketing + technology + customer experience into a scalable growth engine: • CRM/Lead management setup & optimization • Automation of qualification, routing, and follow-ups • Performance marketing & attribution frameworks • On-ground sales integration with digital funnels • Sales forecasting and data-backed decision models • AI/ML-led deployments for pre-sales & customer interaction I lead with a systems mindset, building predictable processes, reducing leakages, improving velocity, and ensuring every rupee spent ties back to revenue. Currently, I’m focused on: • Strengthening full-funnel marketing for The Cascades, A Luxury Real Estate project in Neopolis, Hyderabad. • Enabling data-led decision-making • Driving sales efficiency with automation • Scaling real-estate GTM with modern growth frameworks I enjoy building structured, tech-first solutions to unlock growth in a traditionally slow-moving Real Estate sector. My approach blends creativity, data, systems thinking and business practicality.

Stackforce AI infers this person is a Real Estate Marketing Leader with expertise in AI-driven growth strategies.

Location: Hyderabad, Telangana, India

Experience: 13 yrs 11 mos

Skills

Product Management
Marketing Strategy

Career Highlights

10+ years of experience in marketing leadership.
Achieved 25-40% lift in site visits through optimization.
Expert in AI-led marketing automation and CRM.

Work Experience

Real Estate

Head of Marketing (1 yr)

Urbanrise

Lead Product & Innovation - AI/ML (1 yr 3 mos)

Bridgegap Consultants

Deputy General Manager Marketing (1 yr 8 mos)

HappyLocate

Manager - Marketing and Communications (1 yr 1 mo)

Recess | Marketing & Events

Founder & Director (4 yrs 11 mos)

Housing.com

Real Estate Advisor (1 yr 3 mos)

Altisource

Team Lead (8 mos)

Concentrix

Senior Associate (1 yr 8 mos)

SMARTe Inc.

Analyst (1 yr)

Education

Executive Education at Indian School of Business

LBS Live at London Business School

Master of Business Administration (MBA) at IIBM Institute of Business Management

Bachelor of Arts (B.A.) at University of Mumbai

HSC at University of Mumbai

SSC at S.B.O.A Public School

Shizzan Nawab

CEO

Hyderabad, Telangana, India13 yrs 11 mos experience

Key Highlights

10+ years of experience in marketing leadership.
Achieved 25-40% lift in site visits through optimization.
Expert in AI-led marketing automation and CRM.

Stackforce AI infers this person is a Real Estate Marketing Leader with expertise in AI-driven growth strategies.

Contact

Skills

Core Skills

Product ManagementMarketing Strategy

Other Skills

Real EstatePeople ManagementLeadershipIGBCTeam ManagementP&L ManagementLead GenerationB2B MarketingB2C MarketingDigital StrategyOutdoor AdvertisingManagement ConsultingBusiness StrategyCommercial LeasingCommercial Real Estate Consulting

About

Experience

13 yrs 11 mos

Total Experience

1 yr 8 mos

Average Tenure

1 yr

Current Experience

Real estate

Head of Marketing

May 2025 – Present · 1 yr

Urbanrise

Lead Product & Innovation - AI/ML

Sep 2024 – Dec 2025 · 1 yr 3 mos · Hyderabad, Telangana, India · On-site

● Lead AI/ML-driven product initiatives across sales, marketing, and CRM, building systems that reduce time-to-response, improve engagement, and eliminate manual inefficiencies.
● Built the Master Performance Dashboard, integrating Sales, Marketing, CRM, and on-ground funnel metrics into one decision-grade view used by CXOs.
● Designed ad-optimization and lead scoring models reducing marketing spend 20%+ while improving lead quality.
● Drive cross-functional alignment between machine learning teams, digital marketing, CRM ops, and sales leadership.
● Represent Urbanrise at industry forums, expos, and AI panels to position the brand as a tech-forward developer.

Product ManagementReal EstateMarketing Strategy

Bridgegap consultants

Deputy General Manager Marketing

Jan 2023 – Sep 2024 · 1 yr 8 mos · Hyderabad, Telangana, India · On-site

Head of Marketing at Levonor Lifespaces and Svadha Group.
● Led marketing team to drive ₹2000 Cr+ worth real estate projects through integrated brand, outdoor
and performance campaigns across advertising channels.
● Optimized annual spends of ₹6 Cr+, improving CAC efficiency by 4-6%.
● Deployed AI and automation tools, to cut marketing overhead by 30%, while strengthening brand
positioning, customer lifecycle strategies, and retention efforts to drive increased referrals.
● Improved lead-to-sale conversion by 25% through data-led creative and funnel optimization.

Happylocate

Manager - Marketing and Communications

Aug 2021 – Sep 2022 · 1 yr 1 mo · Bengaluru, Karnataka, India · On-site

● Scaled lead generation 900% using CPL/CPS optimization, improving conversions by 30%.
● Owned product initiatives (HappyRewards, Affiliate Dashboard, HappyHousing) connecting marketing funnels with product analytics.
● Built a pan-India consultant network that turned the housing vertical profitable within 6 months.
● Drove partnerships adding ₹70K+ per customer in value through curated tie-ups.
● Strengthened brand communication across digital and offline channels.

Recess | marketing & events

Founder & Director

Sep 2016 – Aug 2021 · 4 yrs 11 mos · Mumbai, Maharashtra, India

● Founded and scaled a brand activation & advertising firm serving leading Indian brands.
● Led cross-functional team across marketing, sales, and operations, driving multi-city expansion.
● Built scalable systems & partnerships across Mumbai, Pune, Nashik, and Goa, driving revenue growth.
● ☘︎ Health-Camp.in - Bootstrapped to profit. Built a B2B health platform helping organizations detect employee health issues and promote a healthier, more productive workplace.

Housing.com

Real Estate Advisor

May 2015 – Aug 2016 · 1 yr 3 mos · Mumbai, Maharashtra, India

● Closed 100+ property transactions, generating multi-crore revenue through high-value client acquisitions.
● Managed International Sales for property portfolios (Canada, UK, UAE), expanding global investor participation.