Jan 2023 – May 2023 · 4 mos · Toronto, Ontario, Canada

• Relocation from Canada to India

Jul 2021 – Dec 2022 · 1 yr 5 mos · Toronto, Ontario, Canada · Remote

• 📌 Led UX for AI-powered performance management tools
• ➔ Took 5+ major product features from early concepts all the way through to launch, shaping the experience at every stage
• ➔ Boosted user engagement by 30% by digging into research insights and turning them into meaningful design improvements
• ➔ Worked hand-in-hand with product managers and engineers to map out roadmaps and bring ideas to life through interactive Figma prototypes
• ➔ Designed marketing assets and gave the website a fresh look, which helped drive better conversion rates

Apr 2021 – Jul 2021 · 3 mos · Toronto, Ontario, Canada · Remote

• 📌 Worked on UX for MedTech & FinTech Projects
• ➔ Built a remote health monitoring app that brought together wearables and fitness trackers into one cohesive experience
• ➔ Improved the Carry Cash platform by simplifying complex financial flows while tightening up security features
• ➔ Contributed to user research, ran design sprints, and helped establish design systems that scaled across the team

Jan 2020 – Apr 2021 · 1 yr 3 mos · Toronto, Ontario, Canada · Remote

• 📌 Drove User-Centered Design Through Research & Prototyping
• ➔ Talked to real users through interviews, surveys, and questionnaires to understand what they actually needed and how they behaved
• ➔ Built wireframes and interactive prototypes to bring ideas to life, test concepts with users, and get stakeholder buy-in
• ➔ Designed polished interfaces that aligned with brand guidelines, carefully selecting colors, fonts, and visual elements that told the right story
• ➔ Partnered with developers to ensure pixel-perfect implementation, providing clear specs and quality-checking the final builds
• ➔ Thrived in both independent projects and collaborative environments, tackling everything from research to rapid prototyping

Oct 2018 – Jan 2019 · 3 mos · Toronto, Ontario, Canada · On-site

• 📌 Developed AR/VR-Based Interactive Exhibition Experiences
• ➔ Led the complete UI/UX overhaul of an Enterprise Resource Planning system, untangling complex workflows and rebuilding the information architecture to make it more intuitive and accessible for users
• ➔ Ran user research and usability testing sessions to fine-tune the design and boost efficiency across the board
• ➔ Designed custom Augmented Reality trackers for interactive exhibitions that got visitors actually engaged and exploring
• ➔ Created stunning 3D models, renders, and animations that transformed a static exhibition into an immersive experience people remembered
• ➔ Built a motion sensor-activated lighting and audio-alarm entrance system using Raspberry Pi and Arduino, adding both security and an interactive wow factor to the exhibition space

Feb 2018 – Jul 2018 · 5 mos · Toronto/Montreal · Remote

• 📌 Designed UX for a Childcare Services Platform
• ➔ Dove into market research and competitive analysis to really understand what stressed parents and caregivers were dealing with when searching for childcare
• ➔ Ran usability tests with real parents and caregivers, gathering feedback and iterating until the platform felt right
• ➔ Built interactive prototypes that brought the user experience to life before a single line of code was written
• ➔ Designed all the visual elements including illustrations, icons, and marketing materials that made the platform warm, trustworthy, and easy to use
• ➔ Restructured the entire information architecture and search functionality so parents could find the right caregiver quickly without the headache

Jul 2017 – Dec 2017 · 5 mos · Bengaluru, Karnataka, India · On-site

• 📌 Designed Retail Store Layouts, Visual Merchandising & Branding
• ➔ Created innovative store layouts and visual merchandising strategies that turned shopping into an experience, perfectly capturing the brand's experimental vibe
• ➔ Designed thematic displays that constantly evolved with trends, concepts, and artistic ideas, keeping the brand fresh and exciting
• ➔ Led and mentored a team of 6 design interns across different departments, guiding them through retail design, branding, and spatial planning
• ➔ Planned and executed a retail pop-up store event at Sunday Soul Sante that ran smoothly and significantly boosted brand visibility

Apr 2013 – Jul 2015 · 2 yrs 3 mos · Bengaluru, Karnataka, India · On-site

• 📌 Built & Scaled a Merchandising Startup from the Ground Up
• ➔ Co-founded Glow Cartels and grew it into a thriving merchandising company specializing in themed silicone wristbands, glow-in-the-dark accessories, and event merchandise
• ➔ Drove profits up through 18+ large-scale events at top venues across Bengaluru, turning parties and gatherings into sales opportunities
• ➔ Managed everything from product sourcing and custom design to inventory planning, making sure quality stayed high and deliveries stayed on time
• ➔ Built a strong Facebook-driven sales channel that expanded our reach and kept customers coming back
• ➔ Put customers first, focusing on building relationships that led to loyal repeat business
• ➔ Handled all vendor relationships, supply chain logistics, and pricing strategies to keep operations smooth and profits healthy