Jun 2023 – Mar 2025 · 1 yr 9 mos · Bengaluru, Karnataka, India

Jan 2022 – Jun 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Creating Brand Identity & Enhancing Sales Effectiveness Globally
• Strategized and Implemented a multi-channel approach to increase brand awareness, client/prospect engagement and demand gen through organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Handled Employer Branding to increase brand visibility to position our organisation as the ‘employer of choice‘ for both your current employees (as a retention measure) and prospective candidates.
• Implemented lead-gen strategies across channels including social media, events, campaigns etc.
• Deployed successful marketing campaigns and owned their implementation from ideation to execution
• Analyzed consumer behavior to adjust email and advertising campaigns accordingly
• Built strategic relationships and partner with key industry players, agencies and vendors
• Prepared and monitored marketing budget and spend on a quarterly and annual basis
• Identified and onboarded marketing agencies that specialize in producing content, videos, other marketing collaterals and marcom

Apr 2020 – Jan 2022 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Executed branding and go-to-market campaigns through various social/digital channels based on the business need.
• Implemented specific brand functions (events/online/content/creative) for brand, services, and solutions to build and improve awareness, engagement, and demand generation by leveraging marketing channels and agencies
• Channelized activities for the lead generation program to achieve pipeline growth, improve customer experience, advocacy, and cross-sell across various customer segments
• Identified key influencers like analysts, journalists and consultants and developed good relationships to achieve high media share-of-voice and analyst endorsements.
• Co-ordinated with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
• Implemented a focused growth strategy through ABM program collaborating with sales to create personalized buying experiences and engagement activities for a mutually identified set of high-value accounts.

Apr 2019 – Mar 2020 · 11 mos · Bengaluru, Karnataka, India

• Executed branding and go-to-market campaigns through various social/digital channels based on the business need.
• Implemented specific brand functions (events/online/content/creative) for brand, services, and solutions to build and improve awareness, engagement, and demand generation by leveraging marketing channels and agencies
• Channelized activities for the lead generation program to achieve pipeline growth, improve customer experience, advocacy, and cross-sell across various customer segments
• Identified key influencers like analysts, journalists and consultants and developed good relationships to achieve high media share-of-voice and analyst endorsements.
• Co-ordinated with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.
• Implemented a focused growth strategy through ABM program collaborating with sales to create personalized buying experiences and engagement activities for a mutually identified set of high-value accounts.

Jul 2015 – Apr 2018 · 2 yrs 9 mos · Andaman And Nicobar, India

• The role was focused towards client servicing, brand management, business development and financial management.
• Led business development by finding potential sellers in various sectors of the islands and tying them up with our company.
• Brand Management was a major focus while dealing with data sets of past customers, analyzing and strategizing future plans based on past customer trends and other marketing metrics.
• Handled Media Relations, Advertising, Corporate and Tradeshow Marketing while making sure Employer branding and communication are taken care of.
• Dealt with all the finance and banking related activities of the company which included financial statement preparation, financial transactions, debt management keeping the chartered accountant in loop about all the activities.
• Coordinated with the directors and stakeholders of the company on business development, disruption management, sales and service management of all the divisions with the focus of building end to end solutions while showcasing presentation, communication and interpersonal skills during the board meetings.
• Liaised with District Government Officials of Port Blair Municipal Council, Office of the Deputy Commissioner, Port Management Board, Directorate of Shipping Services, Forest Department, Naval Analysis Unit, Airport Authority of India dealing with various activities of tender procurement, c-form and octroi related issues etc.
• Coordinated with all the zonal heads of the respected principal companies that we dealt with in managing stock procurement, payments and brand advertisement with frequent market visits.
• Planned and implemented the official opening of a couple of divisions of Dheeraj Motor Pvt. Ltd. being Amaron Pit Stop (Amara Raja Batteries & Electronics Ltd.) in July 2016 and Michelin's showroom in May 2017.
• Dealt with enterprise data management for utilization of data assets on company’s strategic implementations.