Oct 2017 – May 2019 · 1 yr 7 mos · Noida Area, India

Aug 2015 – Jan 2017 · 1 yr 5 mos

• Planning, execution and analysis of monthly marketing campaigns for certain categories, across various properties on Snapdeal’s WEB and APP platforms
• Build logical data backed intelligence on the kind of products which work best across various channels basis metrics such as Visits, CTR, New Users, Orders, Average Order Value, Cart Dropouts etc
• Formulation of an ideal navigation and content structure for categories on WEB/APP to facilitate customer buying decisions and improve discoverability of products
• Planning and execution of exclusive brand launches, big sale days and seasonal campaigns
• Plan and Wireframe Theme Based Online Stores by selecting the appropriate product assortment
• Collaborate with cross functional teams such as Category Management, Seller Management, Analytics and Product-Tech to carry out day-to-day activities

Jan 2014 – Jul 2015 · 1 yr 6 mos · New Delhi Area, India

• As a part of the Digital Marketing Team in Newgen Software, I am responsible for carrying end - end digital campaigns for various products and Solutions.
• My primary roles and responsibilities involve -
• Plan Email Campaigns for various Digital Assets such as Case Studies, Whitepapers, Webinars and New Product Offerings for prospects and customers across the globe. Track the Effectiveness of the campaign (Open Rate, CTR, Unsubscribes) by using a Marketing Automation Platform and measure its impact on website traffic by using Google Analytics
• Establish presence on various social networking sites like: Facebook, LinkedIn, YouTube, Twitter, etc. Also increase the fan base along with ensuring continuous engagement by generating quality content for Social Media Campaigns and manage ORM (Online Reputation Management) activities
• As a part of Search Engine Marketing Activities - Identify trends and insights in order to achieve maximum ROI in PPC initiatives and campaigns using Google Adwords. Also,manage campaign expenses, staying on budget, estimating monthly costs and reconcile discrepancies
• Use the Google Display Network and Re-Marketing strategies to drive quality traffic to the website
• Organize Webinars for Prospects and Customers across Geographies by understanding the focus areas of that region and driving digital campaigns for ensuring turnout in the webinars
• Use of Tools such as Leadformix, Google Adwords, Google Analytics and Webmaster to constantly monitor and analyze the effectiveness of campaigns and drive continuous traffic to the website

Apr 2012 – Jun 2012 · 2 mos · New Delhi Area, India

• Worked on the operational and analytical CRM of Maruti Suzuki.
• Devised a marketing plan aimed at working professionals such as Doctors, Architects and Teachers.
• The Plan involved extensive use of Social Media Marketing techniques.
• Understood the nuances of Digital Marketing through use of Google Adwords, Google Analytics and Social Media ROI measurement tools.
• Enhanced customer retention in the North 1 region through Analytical CRM which resulted in the increase in ETC compliance, lead assignment and lead follow up % at different dealerships.

Jul 2010 – Apr 2011 · 9 mos · Gurgaon, India

• Experience in Sales and Distribution, Material Management, Supplier Relationship Management and Financial Accounting modules.
• Have worked for Retail Sector clients.
• Involved in various other project related activities such as preparation of monthly Time Report, change request resolution time estimation etc.
• Received many appreciation mails and performance points for handling project releases efficiently, process improvement & post release support.