Shubham Mukherjee

Business Development Executive

Mumbai, Maharashtra, India8 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Diverse experience across FMCG and pharma industries.
Proven track record in trade marketing and sales growth.
Strong analytical skills driving strategic business decisions.

Stackforce AI infers this person is a Sales and Marketing professional in the FMCG and OTC sectors.

Contact

Skills

Core Skills

Sales & MarketingBusiness Development

Other Skills

Customer ServiceTeamworkReturn on InvestmentAction PlanningAnalytical SkillsSales ManagementGo-to-market StrategyOperations ResearchCorporate FinanceMarketing StrategySales StrategyOperations ManagementFinancial AccountingSales ProcessSales Growth

About

Result-oriented, resilient individual in a journey to become an emphathetic leader. Have explored three industries so far, 1.5 years in paints industry(FMCD), which is a high customer involvement category and 2.5 years in confectionery (FMCG), an impulse category, and presently in OTC, consumerizing the pharma generics. The exposure to different industries and companies gave me hands-on experience in the best practices and helps me to come up with out-of-box solutions. Currently working as a Shopper Marketing Manager for Kenvue (prev. J&J consumer health), previously I have worked in Regional customer marketing roles for 2 years and as ASM for 3 years in North Bengal/Aurangabad/Jalandhar. MBA: IIM Udaipur, 2016-18 BE hons: Jadavpur University, 2012-16 Expertise: Trade marketing, Sales planning, Business Development, Channel Sales, Distribution. Interests to explore: Brand management, Product management

Experience

8 yrs 10 mos

Total Experience

1 yr 9 mos

Average Tenure

2 yrs 8 mos

Current Experience

Kenvue

Shopper Marketing Manager

Sep 2023 – Present · 2 yrs 8 mos · Mumbai, Maharashtra, India · On-site

Cipla health ltd

Regional Customer Marketing Manager

Jul 2022 – Aug 2023 · 1 yr 1 mo · Mumbai, Maharashtra, India · On-site

Customer ServiceSales & MarketingTeamworkReturn on InvestmentBusiness DevelopmentAction Planning+1

Perfetti van melle

2 roles

Regional Trade Marketing Manager

Jul 2021 – Jun 2022 · 11 mos

Develop and implement Trade Marketing Strategy in East region to achieve defined sales objectives across all product categories (500+ cr)
Monitor and ensure high efficiency and effectiveness of trade inputs
Analysis of Nielsen reports and market trends to identify opportunities wrt category, channels and geography
Track competitor promotion strategies and pre-empt the same whenever possible
Actively seek feedback from internal and external stakeholders to improve effectiveness of BTL activities
Execute POSM deployment and other visibility drives
Sales forecasting for next 3 months

Customer ServiceSales & MarketingTeamworkReturn on InvestmentBusiness DevelopmentAction Planning+1

Sales Manager

Sep 2019 – Jun 2021 · 1 yr 9 mos

Looking after sales of approx Rs 45 million per month with 6 direct reportees and a sales team of 38.
Areas: North Bengal, Sikkim, Bhutan

Customer ServiceSales & MarketingTeamworkReturn on InvestmentBusiness DevelopmentAction Planning+1

Berger paints india

2 roles

Depot Manager

Apr 2019 – Aug 2019 · 4 mos

Driving sales and distribution in area with a team of 10. Responsible for sales growth and distribution expansion, painter enrollment, maintaining optimum inventory level in the depot, maintaining lead time compliance of distribution, maximising loadability of vehicles dispatched.

Customer ServiceSales & MarketingTeamworkReturn on InvestmentBusiness DevelopmentAction Planning

Management Trainee

Apr 2018 – Mar 2019 · 11 mos

Business development:
Focussed on premium segment touch point and initiated market demand among influencer (Architects, Builders, Interior designers) in Amritsar and Jalandhar.
Did a business of 50+lakhs in six months.
Sales:
Looking after sales of 2 out of 6 territories with annual revenue of 6cr.

Sales & MarketingBusiness DevelopmentAction Planning

Johnson & johnson

International Intern

Aug 2017 – Oct 2017 · 2 mos · Singapore

Procurement:
1. Worked on developing a standardized internal benchmarking process across products
2. Identify harmonization and cost improvement opportunities

Eicher motors - india

Summer Marketing Intern

Apr 2017 – May 2017 · 1 mo · Bihar, India

Sales and Marketing:
1. Run market research across 3 cities, interviewed 50+ people to get to know the perception and expectations
2. Met dealers from 4 competitive companies which helped to train the sales team of eight accordingly
3. Suggested the target segments and positioning strategy and scheduled a 15 day plan for target schools
4. Explored the second-hand market to get to know the complete life cycle of an automobile