Shubham Pathak

Associate Consultant

New Delhi, Delhi, India8 yrs experience

Key Highlights

  • 7 years of experience in MarTech strategy.
  • Achieved 20%+ lift in marketing ROI.
  • Expert in Adobe Experience Platform and RTCDP.
Stackforce AI infers this person is a MarTech strategist with expertise in data-driven marketing solutions.

Contact

LinkedIn

Skills

Core Skills

Adobe Experience Platform (aep)Data IngestionClient ConsultingAudience SegmentationFull Stack DevelopmentProject Management

Other Skills

AAMAAM ArchitectAEPAJOAPACAccount ManagementAdobe Audience ManagerAnalytical SkillsAttention to DetailBootstrapBuild Strong RelationshipsCC++Cascading Style Sheets (CSS)Coaching

About

Driven by data. Powered by platforms. Focused on outcomes.I’m a MarTech strategist with 7 years of experience enabling global brands to unlock customer intelligence using Adobe Experience Platform (AEP), Real-Time CDP, and Audience Manager. At Accenture Strategy and previously Adobe, I’ve led enterprise-scale implementations, optimized audience strategies, and delivered measurable results—achieving up to 20%+ lift in marketing ROI.An MBA graduate from IIM Kashipur and a certified AEP-RTCDP & Audience Manager Architect, I blend strategic insight with technical depth to drive meaningful digital transformation. I’m passionate about building privacy-first, data-driven marketing ecosystems that scale.Let’s connect to explore how we can turn data into smarter customer experiences.

Experience

8 yrs
Total Experience
1 yr 7 mos
Average Tenure
1 yr 8 mos
Current Experience

Accenture strategy & consulting

Management Consulting Analyst

Oct 2024 – Present · 1 yr 8 mos · Gurugram, Haryana, India · On-site

Carelon global solutions india

Senior Software Engineer-II

Dec 2023 – Oct 2024 · 10 mos · Gurugram, Haryana, India · On-site

  • Architect and implement robust data ingestion and activation solutions within Adobe Experience Platform (AEP), leveraging Real-Time Customer Data Platform (RTCDP) for personalized user engagement.
  • Design and deploy schemas, data pipelines, and identity resolution strategies, ensuring unified and actionable customer profiles across multiple data sources.
  • Drive seamless database migration initiatives, ensuring data integrity, minimal downtime, and alignment with organizational goals and compliance requirements.
  • Collaborate with cross-functional teams to integrate RTCDP capabilities with existing marketing and data ecosystems, enhancing customer insights and segmentation strategies.
Adobe Experience Platform (AEP)Real-Time Customer Data Platform (RTCDP)data ingestiondata pipelinesidentity resolutiondatabase migration+2

Adobe

Sr. Technical Product Consultant

Sep 2021 – Dec 2023 · 2 yrs 3 mos · Noida, Uttar Pradesh, India · On-site

  • Provide expert consulting on Adobe Experience Platform (AEP) and Real-Time Customer Data Platform (RTCDP), enabling clients to build unified, actionable customer profiles.
  • Partner with stakeholders to design and implement end-to-end RTCDP solutions, enabling advanced audience segmentation, real-time activation, and actionable insights for business growth.
  • Deliver tailored consulting by assessing client needs, recommending data strategies, and leveraging RTCDP capabilities to create scalable solutions that optimize customer engagement and drive ROI.
  • Navigate complex data onboarding processes, ensuring seamless integration and alignment with business objectives to unlock the full potential of RTCDP for personalized customer engagement.
  • Collaborate with clients and cross-functional teams to optimize workflows, product planning, and feature rollouts, driving measurable outcomes through data-driven strategies.
  • Advocate for clients by prioritizing technical issue resolution, enhancing product features, and delivering tailored solutions that ensure long-term success.
  • Lead strategic initiatives to establish and refine KPIs, aligning AAM & AEP-RTCDP consulting projects with the organization's broader vision while maximizing value delivery for clients.
Adobe Experience Platform (AEP)Real-Time Customer Data Platform (RTCDP)audience segmentationdata strategiesclient consultingKPI establishment

Tata consultancy services

3 roles

System Engineer

Promoted

Nov 2020 – Sep 2021 · 10 mos

  • Contributed as a Full Stack Developer specializing in Java, Hibernate, and JSP-Servlet to enhance existing systems with new features and resolve production issues. Played a key role in both back-end and front-end development for dynamic and scalable web applications.
  • Worked on a diverse range of National or International PSU projects, including leading initiatives and collaborating with multiple teams. Played a key role in delivering impactful solutions across various sectors, ensuring seamless integration and high performance.
  • Served as Portal Lead for the International PSU team, contributing to impactful demonstrations and delivering innovative solutions.
  • Played a key role in project management by collaborating with senior leadership to streamline workflows and optimize resource allocation.
  • Enforced coding standards, conducted thorough code reviews, and provided mentorship to junior team members to foster skill development and ensure high-quality deliverables.
JavaHibernateJSP-Servletproject managementcoding standardsmentorship+1

Assistant System Engineer

Nov 2019 – Nov 2020 · 1 yr

Assistant System Engineer-Traine

Nov 2018 – Nov 2019 · 1 yr

Techchefz (tcz consulting llp)

Intern

Jan 2018 – Jun 2018 · 5 mos · New Delhi Area, India

Education

Indian Institute of Management Kashipur

Executive Master of Buiseness Administrations in Analytics — Analytics

May 2023 – May 2025

Manav Rachna College of Engg.Faridabad

Bachelor of Technology - BTech — Computer Science and Engineering

Jan 2014 – Jan 2018

Shubham Pathak - Associate Consultant | Stackforce