Shweta Balchandani

Digital Marketing Specialist

Hyderabad, Telangana, India4 yrs experience

Most Likely To Switch

Key Highlights

Expert in data-driven content strategies.
Proven track record in brand storytelling.
Skilled in enhancing organic growth through impactful writing.

Stackforce AI infers this person is a Content Marketing Specialist with expertise in B2B and B2C sectors.

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Skills

Core Skills

Content StrategyCopywritingBrandingContent Marketing

Other Skills

WritingEnglishGoogle ads searchWeb Content WritingWordPressOn-Page OptimizationCreativity and InnovationAttention to DetailProofreadingGrammarMarketing CopySocial Media CommunicationsDigital MarketingMicrosoft OfficeGoogle Ads

About

The goal is simple- “Sell without Selling”. A Content Marketer with a passion for all things social, I specialize in content across D2C, B2B & Web3 Industries. With 4+ years of experience, I'd worked with multiple local and international brands and helped set up or rebrand a few. I wouldn’t care much about the product but I do for the voice behind it. I see the world as a tagline analyzer, being your brand’s valuable human tool for research, testing and strategy. My writing style is equal parts of smart and impactful, to enhance your organic growth and make it stick. So if you're looking for your content output and marketing efforts to sync in, reach out to me and let me help you touch the roots of your potential.

Experience

4 yrs

Total Experience

1 yr

Average Tenure

1 yr 5 mos

Current Experience

Grid dynamics

Content Strategist

Dec 2024 – Present · 1 yr 5 mos

Content StrategyContent Marketing

Mad works

Marketing Copywriter

Dec 2023 – Nov 2024 · 11 mos

Develop end-to-end content leveraging trend insights and A/B testing to drive conversions.
Craft engaging copy for web pages, including the homepage, Category Landing Pages
(CLPs), Product Listing Pages (PLPs), and banners.
Write fashion-forward copy while retaining brand voice and personality across all platforms.
Stay informed on industry trends and competitor activity.
Create compelling, concise ad copy for social media, email marketing, display ads, PPC
campaigns, and traditional/outdoor marketing.
Collaborate closely with visualizers to implement the overall look and feel of outbound
consumer communication materials.
Develop monthly social media calendars, quarterly content buckets, influencer marketing
strategies, and lifestyle stories for each brand.
Managed 8+ brands for online/offline marketing, including periodic ads for government
agencies.

WritingEnglishCopywriting

Maruthi stonemart

Branding and Marketing Officer

Sep 2022 – Sep 2023 · 1 yr

Responsible for the expansion of global brand awareness and marketing communications.
Lead cross-functional teams with brainstorming concepts to strategize, deploy and optimize social media campaigns to increase growth in engagement rates.
Develop customized marketing materials to increase product & brand awareness through email marketing, digital ads, social media marketing, demonstrations and sales.
Supervise the creation of engaging and persuasive marketing content, such as blog posts, website content, brochures, and promotional materials.
Develop and manage marketing budgets, ensuring effective allocation of resources across various marketing channels and campaigns.
Focus on customer-centric problems and areas of high-traffic to identify and rectify areas of B2B (Business-to-Business) marketing and sales projects.

BrandingGoogle ads search

Cryptoforce

2 roles

Content Lead & Marketing Operations

Promoted

Jul 2022 – Sep 2022 · 2 mos

Customize brand message using creative writing skills to drive engagement by enhancing the reach of the target audience using a mix of content marketing and copywriting techniques.
Produce original, SEO-optimized content for promotional advertisements, market materials, and pitch decks.
Craft engaging and compelling marketing content, such as blogs, articles, social media posts, and newsletters, to attract and retain target audiences.
Assist in PR activities, including media outreach, press releases, and maintaining positive relationships with media outlets.
Determine the readiness of written pieces, and edited and approved final versions for publication.
Oversee social media accounts, create content calendars, and engage with the online community to strengthen the brand's social presence.
Work closely with backend, product development, and design teams to coordinate marketing efforts and ensure seamless execution of campaigns and online events.
Achievements: Successfully worked on the company relaunch/ rebranding project by examining the undermined issues and developing a new communicational tone and procedure.

WritingWeb Content WritingContent Marketing