Shweta C.

Digital Marketing Specialist

Udaipur, Rajasthan, India9 yrs 11 mos experience

Key Highlights

  • Over seven years of experience in content strategy.
  • Proven track record of increasing traffic and engagement.
  • Expert in translating complex ideas into compelling narratives.
Stackforce AI infers this person is a Content Strategist with expertise in B2C and B2B content marketing.

Contact

Skills

Core Skills

Product MarketingSeo CopywritingContent StrategySeo OptimizationContent MarketingSeo

Other Skills

Web Content WritingCompetitive AnalysisStrategic Content DevelopmentMarketing CopyCopywritingOnline Content CreationWeb Content CreationContent DevelopmentBranded ContentContent Management Systems (CMS)Content EditingCopy EditingMobile ContentDigital CopywritingContent Management

About

Most mornings start the same. Coffee in one hand, phone in the other. I’m barely awake but already scrolling. Somewhere between a skincare ad and a SaaS post, something makes me stop. The headline speaks to me. The copy draws me in. The story clicks. That’s when my brain switches gears. I start thinking about why it worked. What made me pause? What emotion did it tap into? How could I replicate that effect for a brand? That curiosity is what led me to content strategy. And it's still what fuels me today. I’m a content strategist and copywriter with over seven years of experience creating content that connects, converts, and compels action. I’ve worked with D2C brands across fashion, wellness, health, and lifestyle. My work spans SEO blogs, conversion copy, product storytelling, landing pages, campaign messaging, and everything in between. Most of my days involve blending creativity with structure. I dive deep into audience insights, build full-funnel content strategies, and craft content that aligns with business goals. I also collaborate closely with performance marketers, designers, and product teams to bring those strategies to life. Lately, I’ve been expanding into B2B and SaaS. I’ve been simplifying complex ideas into content that educates and builds trust. I’ve worked on thought leadership, customer journey mapping, and strategic messaging that speaks to niche audiences and solves real problems. Currently, I work as a Content Writer - Product Marketing at Flits, where I create clear, engaging, and conversion-driven content tailored for Shopify merchants. I focus on translating complex product features into compelling narratives that drive adoption and make products easier to understand. Here’s what I bring: ✅SEO content strategies that drive traffic, leads, and visibility ✅Conversion copywriting with a clear voice and strong user intent ✅Content marketing experience across organic, paid, email, and social channels ✅Impactful storytelling with a focus on brand positioning and audience alignment ✅Hands-on experience with CMS platforms, analytics tools, editorial calendars, and content audits ✅A collaborative mindset and experience working with cross-functional teams. I enjoy the challenge of turning abstract ideas into actionable content. Whether I’m optimizing a blog for search or rewriting a headline until it hits just right, I bring thought, care, and strategy to every project. If you’re looking for someone to build or refresh your content engine, I’d love to connect. You made it to the end. I’ll take that as a sign. So, when are we starting?🌻

Experience

9 yrs 11 mos
Total Experience
1 yr 11 mos
Average Tenure
4 mos
Current Experience

Flits

Content Writer - Product Marketing

Jan 2026Present · 4 mos · Ahmedabad · Remote

  • Content Writer - Product Marketing at Flits, focused on creating clear, engaging, and conversion-driven content tailored for Shopify merchants. Adept at translating complex product features into compelling narratives that drive adoption and elevate user understanding.
SEO CopywritingWeb Content WritingProduct MarketingCompetitive AnalysisStrategic Content DevelopmentMarketing Copy

Freelance

Content Strategist | Copywriter

Feb 2025Feb 2026 · 1 yr

  • Leading content strategy and copywriting projects across B2B and D2C brands in home decor, pet grooming, skincare, and SaaS niches.
  • Crafting SEO-optimized blogs, landing pages, product copy, and email campaigns with a strong focus on conversions and brand voice.
  • Developing full-funnel content strategies—organic, paid, and email—for product launches and rebrands.
  • Collaborating with designers, marketers, and developers to bring strategic content to life across touchpoints.
  • Recent wins include a 35% traffic boost through optimized website copy and a content-led increase in engagement by 20% on social platforms.
Strategic Content DevelopmentContent Strategy

Beyoung.in

Content Manager

Apr 2024Jan 2025 · 9 mos · Udaipur, Rajasthan, India · On-site

  • Led the brand’s omnichannel content strategy across website, SEO, email, social media, and performance marketing—ensuring cohesive messaging, voice consistency, and content that drove conversions at every stage of the funnel.
  • Drove a 75% increase in organic traffic through a data-driven SEO and blog strategy; created high-performing, keyword-rich content that ranked in the Top 5 SERP for 20+ articles and earned 30+ featured snippets within 6 months.
  • Managed a team of 5 in-house writers—developed editorial calendars, implemented brand tone guidelines, and optimized review processes to reduce turnaround time by 40%.
  • Edited and proofread all major content pieces to ensure clarity, consistency, SEO optimization, and brand alignment—raising the overall content quality bar across the site and campaigns.
  • Collaborated with designers, developers, and product teams to deliver visually engaging and UX-friendly content, leading to a 20% increase in on-page engagement.
  • Oversaw email content strategy and lifecycle campaigns, achieving a 2.5X increase in click-through rates and stronger retention.
  • Directed influencer/blogger collaborations and supported UGC-led content to amplify brand voice across platforms.
  • Built content workflows that connected CRM, website, ads, and social—bridging gaps across touchpoints and improving campaign consistency.
  • Conducted frequent content audits and implemented CRO-informed content upgrades, improving time on site and reducing bounce rates.
  • Initiated customer feedback loops and used insights to rewrite underperforming content, increasing relevance and boosting engagement.
  • Supported the marketing team with landing pages, ad copy, seasonal campaign content, and festive brand messaging tailored for Gen Z and millennial audiences.
Online Content CreationWeb Content CreationContent DevelopmentBranded ContentContent Management Systems (CMS)Content Marketing+13

Quaisar medisoft pvt. ltd.

2 roles

Senior Content Executive

Jan 2022Apr 2024 · 2 yrs 3 mos · On-site

  • Developed and executed SEO content strategies that boosted web traffic by 25% and increased CTR from 4.1% to 7%.
  • Created high-quality content for product guides, landing pages, newsletters, and healthcare blog articles targeting a U.S. audience.
  • Contributed to link-building campaigns and optimized on-page content for 500+ product/category pages.
  • Conducted regular keyword research and content audits to identify optimization opportunities and close performance gaps.
  • Managed freelance contributors and enforced consistent brand tone, style, and editorial standards through detailed editing and feedback.
  • Collaborated closely with the SEM team to align blog content with paid search strategies and customer intent.
  • Produced scripts and content for educational videos, increasing video engagement and time-on-page metrics.
  • Enhanced newsletter copy, resulting in a steady increase in subscriber engagement and repeat visits.
Search Engine Marketing (SEM)Web Content CreationWeb AnalyticsGoogle AnalyticsSEMrushContent Management Systems (CMS)+23

Seo Content writer

Feb 2021Mar 2024 · 3 yrs 1 mo · On-site

  • Crafted SEO-optimized blogs that improved search rankings by 15% and increased impressions by 65%.
  • Wrote compelling copy for landing pages, product pages, buying guides, FAQs, and informational blogs to support SEO and UX goals.
  • Collaborated with internal teams to develop monthly content calendars based on keyword trends and seasonal healthcare needs.
  • Contributed to the company’s email marketing success with targeted content that boosted user engagement.
  • Ensured all content adhered to U.S. healthcare writing standards with a strong focus on factual accuracy and readability.
Search Engine Marketing (SEM)Google AnalyticsSEMrushContent MarketingDigital MarketingContent Strategy+7

Freelancer

2 roles

Caregiving

Mar 2019Feb 2021 · 1 yr 11 mos

  • Pressed pause to care for loved ones—picked up empathy, multitasking, and some killer time management along the way.

Freelance Writer

May 2016Feb 2021 · 4 yrs 9 mos

Online Content CreationSocial Media MarketingStrategic Content DevelopmentContent Strategy

Webelty

Web Content Writer

Nov 2018Feb 2019 · 3 mos · Remote

  • Created SEO-driven web content for business and technology clients, with a focus on clarity, structure, and user experience.
  • Researched industry-specific topics and produced engaging blogs and web pages tailored to target audiences.
  • Ensured content aligned with brand guidelines and supported on-page optimization efforts.
  • Collaborated with developers and designers to maintain content structure consistency across pages.

Oursutra.com

Web Content Writer

Apr 2018Nov 2018 · 7 mos · Udaipur, Rajasthan, India · Remote

  • Wrote relationship-focused blogs and website articles for an Indian lifestyle portal.
  • Created highly shareable, reader-centric content that blended emotional tone with practical insight.
  • Contributed to audience engagement and website traffic through well-researched, timely posts.
  • Worked directly with the editor to refine tone, optimize for SEO, and pitch relevant topics.

United nations

Research Intern

May 2017Jul 2017 · 2 mos · India · Remote

  • Contributed to the ‘Legal Literacy Amongst Women’ initiative, focusing on awareness and empowerment through legal education.
  • Conducted in-depth research and analysis on women’s legal rights, policy gaps, and grassroots-level awareness in India.
  • Drafted insights and data reports to support content used in awareness programs, workshops, and reports.
  • Collaborated with a diverse, cross-cultural team to support the United Nations’ mission for gender equality and access to justice.
  • Gained firsthand exposure to policy research, advocacy writing, and collaborative international project work.

Education

Mohanlal Sukhadia University

BA.LLB — Law

Jan 2016Oct 2021

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