Apr 2023 – Present · 3 yrs 2 mos

• Architecture & Developer Experience Excellence
• Design and implement developer-centric architecture frameworks enabling faster feature development, improved code comprehension, and seamless cross-team collaboration through standardised patterns and comprehensive documentation.
• Architect modular, scalable systems with clear separation of concerns, reducing onboarding time for new developers and enabling parallel development across multiple teams.
• Establish architectural guidelines and coding standards that enhance code maintainability, reduce technical debt, and facilitate knowledge transfer across 15+ engineering professionals
• Behavioural UX/UI Innovation
• Lead behavioral-driven development initiatives analyzing user interaction patterns and journey analytics to design intuitive UI/UX flows that increase user engagement.
• Collaborate with product and design teams to implement data-driven interface decisions based on user behavior insights, resulting in 30% improvement in task completion rates.
• Design adaptive user flows that respond to user preferences and usage patterns, creating personalised experiences that boost user retention and satisfaction.
• Analytics & Data Intelligence Leadership
• Architect comprehensive data collection frameworks providing analytical teams with granular, actionable insights leading to 50% more accurate business intelligence and strategic decisions.
• Implement advanced event tracking, user journey mapping, and performance analytics ensuring data quality and completeness for cross-functional teams.
• Establish data governance standards and real-time analytics pipelines enabling product managers and business stakeholders to make informed, data-driven decisions with confidence

Feb 2019 – Jul 2023 · 4 yrs 5 mos

• Product Development & Technical Excellence
• Led end-to-end development of complete ecommerce flows including product discovery, quality check processes, cash management, and delivery verification systems.
• Optimised application performance reducing APK size by 27%, improving app startup time by 35%, and decreasing ANRs by upto 70%.
• Collaborated with backend teams to optimize API structures, achieving 40% improvement in response times while minimising server resource utilisation.
• Established comprehensive testing frameworks with 85%+ unit test coverage using JUnit, Mockito, Espresso, and Appium.
• Mentored cross-functional development teams on modern Android best practices, fostering technical excellence culture.
• Integrated advanced analytics and performance monitoring resulting in 4.2+ app store ratings and enhanced user experience.
• Implemented offline-first architecture with efficient data synchronisation supporting seamless user experiences.