Oct 2022 – Dec 2024 · 2 yrs 2 mos

• Head of Dr. Sheth's & Staze Business. Dr. Sheth's is one of the fastest scaling Beauty brands in history - 30x+ growth within 12 months of acquisition. Built a 150 cr+ business from scratch.
• Dr. Sheth's
• Built an Indie brand into India's fastest growing skincare business with high consumer love, and rock solid business fundamentals.
• Own the entire p&l, including Revenue, Brand & Awareness Building, NPD, Demand Planning & Availability, Fulfillment Planning etc etc.
• Work with stakeholders across value chain to drive efficiencies
• Awarded Femina Powerbrand 2022-23.
• Staze Beauty
• P&L Owner for a new age Makeup Brand serving aspirational consumers in Tier 2 cities.
• New Brands
• Understanding the market, and crafting propositions & mixes into New Brand Opportunities.
• Youngest P&L Owner & GM in the organisation (Honasa).

Apr 2022 – Oct 2022 · 6 mos

• Own the P&L for the subsidiary. Turned the business around post acquisition into a hyper-scaling machine, with category leadership across multiple categories (eg: Sunscreen, Chemical Peels, Body Lotions etc)
• Led the acquisition end to end prior to this in my previous stint as M&A Lead
• Report to the SVP, New Brands & Businesses

Jul 2021 – Mar 2022 · 8 mos

• Built the Corporate Development (Investments & Inorganic Growth), and Market Intelligence Functions at Mamaearth's parent Honasa Consumer from 0.
• Responsible for leading the end to end transaction lifecycle, from sourcing, structuring, diligence (commercial, financial and legal) to deal execution and Post Merger Integration. Highlights include:
• Acquisition of BBlunt Products & Salons business from Godrej Consumer (February 2022)
• Acquisition of Momspresso - (December 2021)
• Acquisition Dr. Sheth's (April 2022)
• Also built the Market Intelligence function that guides New Product Development, and Channel Spends on Digital

May 2019 – Jun 2021 · 2 yrs 1 mo

• My role was to identify and execute strategic long term opportunities (organically - through incubation and inorganically - through M&A) for the company, and I led a capable young team who enabled us to execute on this
• Report to the founder & CEO.

Oct 2017 – May 2019 · 1 yr 7 mos · New Delhi, Delhi, India

• Owe my understanding of technology and building & selling SaaS in India to this stint.
• Reporting to the founder, I did Enterprise Sales to Blue Chip companies for our Consumer Engagement Platforms. We were ahead of the curve in identifying the need for a direct relationship with consumers at a time when everyone was building Facebook Pages and Groups.
• Typical Deal Cycle was 9-15 months, and deal range between $20-200k/year.
• Final few months were engaged in building Favcy Club, which is what DotPe's Restaurant platform is today. Signed 8 Clients in the first few months - and learnt the ins and outs of building products & GTM from scratch.
• Backed by SGAN and Windrose Capital, Clients included Vodafone, Mahindra Racing, Ford, India TV, Kolkata Knight Riders, Delhi Daredevils, Kerala Blasters FC among others.

May 2016 – Sep 2017 · 1 yr 4 mos · New Delhi

• Absolute Sports is the communications arm of the Sports News Portal - Sportskeeda.com, a Media Start-up which has raised $1.2M of funding from Seedfund Capital.
• Developed and converted key client relationships across fields - Liverpool FC, DSK Shivajians, the Indian Air Force, Surfing Federation of India, ProSportify.
• Led the Digital Strategy, and worked as part of the core Business Development team.

Jan 2015 – Apr 2016 · 1 yr 3 mos · New Delhi Area, India

• First job out of college, where I decided to forego my masters and follow my passion - instead.
• We managed, managing 50+ footballers who played in the National League system (ISL, I-League etc). Responsible for Scouting new talent, signing mandates with them, managing their marketing and endorsements and most importantly - contracts with clubs.

Dec 2010 – Feb 2013 · 2 yrs 2 mos · New Delhi Area, India

• As the first Indian Football Correspondent for Sportskeeda.Com, I wrote Feature Articles and interviewed International as well as Indian footballers and coaches.
• I covered national as well as international footballing events in Delhi writing Press Releases as Exclusives.