Oct 2024 – Present · 1 yr 7 mos

Aug 2022 – Present · 3 yrs 9 mos

• Conceptualized, curated and executed marquee events: Pitch CMO Summit, India Brand Conclave, Pitch BrandTalk, exchange4media Conclave - South, Pride of India, Pitch30Under30.
• Initiated and executed the Pitch BrandTalk video series based on an existing event IP. I interview brand leaders, marketing heads across brands for this series.
• Similarly, I also converted another event IP, 'Do Good' into a video series where the focus is on brands and their efforts to 'Do Good' to the society be it sustainability, environment, social outreach amongst others.
• Revamped the Pitch website: https://www.pitchonnet.com/
• Curated customized roundtable discussions and editorial interviews for clients such as Star India, Dainik Bhaskar Group, Discovery India, InMobi, Limelight, Salesforce India, 91Mobiles and Times Network.
• Editorial contribution to exchange4media, monthly magazine PITCH and IMPACT with special focus on South market.

Nov 2020 – Aug 2022 · 1 yr 9 mos

• Going beyond editorial, I have been curating events at exchange4media Group since October 2018. I have executed on-ground flagship properties such as Pitch CMO Summit across four cities - Mumbai, Delhi, Bangalore and Chennai and also exchange4media Conclave - South.
• During the pandemic, I have successfully executed multiple editions of the half-day Pitch CMO Summit virtually
• I have worked and curated panels, discussions and interviews (virtual events) as per client specifications. These include editorial interviews for Star Sports in the run-up to IPL, four virtual panel discussions for the Dainik Bhaskar Group, have curated panel discussions for Discovery India, InMobi, Limelight.
• Executed a series of five editorial interviews and a panel discussion for Salesforce India
• Executed a series of video interviews for Mirror Now called ‘MIRROR NOW Dialogues with Vinay Tewari’ where Vinay Tewari, Managing Editor, Mirror Now engaged with brands such as Star Health Insurance, Hyundai, Byju's, Titan
• In addition, I continue to regularly contribute to exchange4media, IMPACT and PITCH with special focus on South
• Single-handedly executed exchange4media's Mobile Report 2020

Oct 2017 – Nov 2020 · 3 yrs 1 mo

Oct 2015 – Oct 2017 · 2 yrs

• Part of the editorial team at IMPACT magazine; Also contribute to exchange4media website and monthly magazine PITCH
• Reporting across sectors including: - Broadcast, Radio, Public Relations, Creative and Marketing
• Developed, designed and executed advertorial integrated content with sales team
• Single-handedly executed round-table discussions in liaison with sales team as per client requirements
• Individually produced special issues – Pitch Madison Media Advertising Outlook 2015, ‘The Business of Food’, The Stars of Media Marketing
• Key role in executing annual special issues – IMPACT Anniversary Issue – 2013, 2014; IMPACT Person of the Year - 2012, 2013, 2014; The IMPACT Trends Report; 50 Most Influential Women in Media, Marketing and Advertising - 2013, 2014, 2015; Goafest Special Issues 2014, 2015
• In 2014-15, worked on 30 out of 52 cover-stories either individually or contributed significantly to joint stories.
• Leading ‘From Logo to IMPACT’ – television show in association with Bloomberg TV, from IMPACT side. Responsible for content plan, co-ordination on shoots etc.
• Editing

Aug 2013 – Oct 2015 · 2 yrs 2 mos

Aug 2012 – Aug 2013 · 1 yr