Jan 2024 – Present · 2 yrs 4 mos · Noida, Uttar Pradesh, India · Remote

• Content Strategy · Personal Branding · Social Media Strategy · Founder Positioning
• I lead Rumsten Connect — a boutique content agency helping B2B and founder-led brands communicate with clarity, confidence, and consistency.
• Our core services:
• Content Strategy + Funnels
• Founder Brand Development (LinkedIn-first)
• Personal Branding & Ghostwriting
• Website & Portfolio Messaging
• Social Media Calendars + Systems
• ✅ Outcomes Delivered:
• 270% LinkedIn engagement growth + 2.5x leads for energy-tech
• 42K+ organic impressions for legal founder in 3 months
• Full rebrand for lawyer entering public life
• 360° distribution strategy for a Himalayan resort brand
• 🎓 Also mentor early-stage content professionals and conduct content strategy bootcamps.

Jun 2019 – Sep 2024 · 5 yrs 3 mos

• Managed content marketing across all channels
• Developed content calendars and editorial guidelines
• Analysed data to identify trends and areas for improvement
• Made data-driven recommendations to optimise content strategy
• Ensured content is optimised for search engines (SEO) and user experience
• Created and implemented comprehensive content strategies aligned with business goals
• Led & mentored an internal team of content writers, editors, designers, & social media execs
• Created, & edited content for website, blog, YouTube, Linkedin and other social media platforms
• Tracked key performance indicators (KPIs) such as website traffic, engagement rates, and conversions
• Administered corporate communications, including press releases and newsletters for clients and
• journalists
• Oversaw the creation of high-quality content, including articles, blog posts, social media posts, whitepapers, and other materials

Nov 2017 – Jun 2019 · 1 yr 7 mos

• Created content calendars and editorial guidelines
• Hired, trained, and mentored content team members
• Managed a team of content writers, editors, and designers
• Made data-driven recommendations to optimize content strategy
• Collaborated with cross-functional teams to ensure content alignment
• Ensured content is optimized for search engines (SEO) and user experience
• Conducted audience research to identify target demographics and their needs
• Collaborated with subject matter experts to develop informative and engaging content
• Developed and implemented comprehensive content strategies aligned with business objectives
• Tracked key performance indicators (KPIs) such as website traffic, engagement rates, and conversions
• Oversaw the creation of high-quality content, including articles, blog posts, social media posts, and more

May 2017 – Nov 2017 · 6 mos

• Spearheaded launch and press events with the in-house PR team
• Developed social media content for 10+ clients in e-retail, lifestyle, social work, NGO, and more
• Authored PR content for 20+ clients in industries such as Tech, Health, Hospitality, Food, Legal, &
• Lifestyle

Oct 2015 – Aug 2016 · 10 mos · Noida Area, India

• Orchestrated digital marketing and content creation.
• Mentored a team of writers & category assistants for web, events, and digital promotions on Art, Craft, and Design.
• Assumed responsibility and handled strategic alliances with embassies, cultural centres, luxury brands and art organisations.

May 2012 – Oct 2015 · 3 yrs 5 mos · New Delhi Area, India

• To lead the digital social media team and train them for client interaction and observe their
• growth as well rounded professionals in the competitive environment.
• To create articles related to Design/Fashion/Lifestyle for a lifestyle magazine (in Pipeline)
• To design the marketing content to be updated over different social media portals like Facebook,
• Twitter, Pinterest, Linkedin, Flickr etc. for the clients
• To design innovative content to go with the visuals provided by the clients
• To develop suitable response to the reviews received by the clients on interactive forums like the
• TripAdvisor.
• To design web content for a travel website.

Aug 2011 – Apr 2012 · 8 mos · Rohtak

• An institute born out of an endeavour of Haryana Government to widen the horizons of learning in the educational city of Rohtak
• Key Responsibilities
• To provide soft skills training, prepping students to grow into well rounded designers with a flair
• for communicating verbally and non verbally at any required platform.
• To assume the teaching responsibility of subjects viz. Elements of Design, Personality
• Development, Principles of Design and Object Drawing
• To design curriculum and evaluation methods for the aforementioned subjects
• To design and conduct entrance exam for the institute

Jan 2008 – Apr 2008 · 3 mos · New Delhi Area, India

• Key Responsibilities
• To lead a design team and impart training in the field of design and soft skills for future client and vendor interactions and meetings.
• To design and get new samples made for new seasons and exhibitions
• To get the specific samples made for clients like Topshop, Dorothy Perkins & more.

Mar 2007 – Sep 2007 · 6 mos

• Key Responsibilities
• To lead & train a team of 26 sales representatives to maintain visual standards in their respective
• sections.
• To design and implement theme based creative visual display every fortnight
• To maintain Store visual standards

Sep 2006 – Feb 2007 · 5 mos

• Key Responsibilities
• To develop collections for international leather goods brands like Next, Armani Exchange, Past
• Times

Sep 2005 – Aug 2006 · 11 mos

• Key Responsibilities
• To develop collections for buyers of the EU like Diechmann (Germany) and also for Start-Rite
• `(UK)