Jun 2023 – Mar 2025 · 1 yr 9 mos · Hyderabad, Telangana, India · Hybrid

• As a writer and content strategist, I am the conduit between Product Marketing (PM), Demand Gen, Customer Marketing and Creative Services. I jive with PM to distill technical use cases into marketable narratives, hang out with Demand Gen to develop content plans that builds pipeline, liaise with Customer Marketing to uncover rare truths about our products and the industry and collaborate with Creative Services to ensure we continue to deliver on-brand marketing collaterals that captivates and converts.
• Areas of operation: Workforce Access, Endpoint Identity Security, Cloud Security, Privileged Access Management
• Skilled in: Whitepapers + Blogs + eBooks + Infographics + Case Studies + Solution Videos + SME Interviews + Landing Pages + Social

Oct 2021 – May 2023 · 1 yr 7 mos · Hyderabad, Telangana, India

• I owned, managed and maintained the complete content marketing stack including SEO, demand-gen, sales enablement, branding, and PR at SellersCommerce. During my stint, I led and mentored a team of 3 junior content marketers to ensure there is consistent and quality delivery of content assets.
• I operated cross-functionally with ABM, Customer Success & Product Teams to understand specific industry needs and come up with supporting content assets for the same for various stages of the marketing funnel. Besides, I was also instrumental in Product Positioning, Brand Building, PLG activation, and driving Customer Marketing initiatives through a host of content-led partnerships.
• SellersCommerce owns the leading trade-journal of the uniform industry called, MadeToMeasure, and I helmed its publication end-to-end. The 90-year old bi-annual print cum digital brand magazine featuring industry-leading content, reports and thought-leadership pieces, completely created in-house by my team, contributed to ~$70K-$100K in revenue YoY.

Jul 2020 – Sep 2021 · 1 yr 2 mos

• As the Group Copy Head, I led a group of copywriters and visual designers to ideate & execute integrated digital marketing campaigns for various healthcare, real estate, health insurance, FMCG, and lifestyle brands.
• My work for Heritage Foods (a leading dairy brand) wherein I extensively wrote and assisted in direction of a YouTube-based web series called HeritageBytes increased the brand’s viewership by 735%. Me and my team also spearheaded Heritage's launch of milkshake line with the campaign #ShakeItUp, and drove visibility for their premium ice-cream range, Alpenvie, through a month-long Summer campaign called #ChillVibesOnly. The campaign's roaring success saw our digital ads getting absorbed into their OOH advertising too.
• I was also the contributing writer to Welspun Flooring’s famous “Badal Dalo” campaign featuring Amitabh Bacchhan & directed by Shoojit Sircar, which significantly increased the brand’s digital SOV. Other notable brands I worked for include: Apollo Diagnostics, Gold’s Gym, Aparna Constructions, ManipalCigna Health Insurance.

Aug 2018 – Jun 2020 · 1 yr 10 mos

Apr 2018 – Aug 2018 · 4 mos

• First ever job as a content/copywriter. I learnt the tropes of the trade here by creating social content plans for several mid-range brands in the wellness, education, and real estate sector.
• I also provided content for digital and on-ground activation campaigns for notable brands like Bubbles Salon & Spa and Vignan Schools to increase brand awareness. Additionally, I was roped into lead nurturing campaigns for the company's training arm that provided digital marketing courses to aspiring marketers.

Nov 2017 – Apr 2018 · 5 mos