Sofia Toso

Product Designer

Barcelona, Catalonia, Spain15 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Led design initiatives improving user experience.
Created the first design system at Frontastic.
Expert in user-centered product design.

Stackforce AI infers this person is a Product Designer specializing in UX/UI for SaaS applications.

Contact

Skills

Core Skills

User Experience (ux)Product DesignDesign SystemsUser Interface DesignWeb Design

Other Skills

Interaction DesignUsability TestingFigma (Software)PrototypingVisual DesignBrandingHTML5CSS3JavaScriptGraphic DesignWeb DevelopmentProject ManagementFront-End DevelopmentData AnalyticsDesign Ops

About

Designing digital products humans can harness and enjoy.

Experience

15 yrs 3 mos

Total Experience

2 yrs 6 mos

Average Tenure

4 yrs 10 mos

Current Experience

Buffer

Senior Product Designer

Jul 2021 – Present · 4 yrs 10 mos

As part of the Core team, I participate in the entire product cycle, from research to definition, to detailed implementation-ready designs. I collaborate with a team of engineers and PMs to develop new features and improve existing ones, always with Buffer trademarks in mind: easy to use, customer plus market-informed, and mission-driven.

User Experience (UX)User Interface DesignProduct DesignInteraction DesignUsability TestingDesign Systems+1

Frontastic (a commercetools company)

UX and Design Lead

Oct 2019 – Jul 2021 · 1 yr 9 mos · Remote

Led design initiatives to improve Frontastic’s web app UX from research to prototyping and visual design in multidisciplinary teams of product managers and engineers.
Helped improve the developer experience by solving friction points in our app and tools.
Worked closely with the Product team to evaluate new initiatives and led the creation of the company's first design system.

User Experience (UX)PrototypingVisual DesignDesign SystemsUser Interface Design

Radikal

UI Designer

Oct 2018 – Nov 2019 · 1 yr 1 mo · Antwerpen, Flanders, Belgium

I was responsible for the design process, from pitch to delivery. The projects were oriented to eCommerce websites and digital products. Strong UX, branding, and visual design skills were required to oversee the full project cycle.

User Interface DesignBrandingVisual DesignUser Experience (UX)

Springbok agency

UI Designer

Nov 2017 – Oct 2018 · 11 mos · Mechelen, Flanders, Belgium

I was part of agile teams where I focused on conversational UIs, improving our customer's design systems, implementing patterns for better UX, and optimizing conversion and engagement on websites and apps.

User Interface DesignUser Experience (UX)Design Systems

Pulpo (an entravision company)

2 roles

UX/UI Designer

Promoted

Mar 2016 – Oct 2017 · 1 yr 7 mos

I was responsible for the experience design for Entravision's digital products throughout the entire life-cycle. I redesigned all local news websites, web and mobile apps, and collaborated with the Head of Brand and social media teams to ensure consistency across all of our products.

User Experience (UX)User Interface DesignWeb Design

Web Designer

Aug 2014 – Mar 2016 · 1 yr 7 mos

My role as a web designer took me on an eye-opening journey into digital product design. I realized I wanted to shift to product and design operations after designing and developing successful landing pages, websites and marketing material and seeing the positive impact it had for our customers and business.

Web DesignHTML5CSS3JavaScript

Freelance

Freelance Graphic Designer and Web Developer

Jan 2011 – Aug 2014 · 3 yrs 7 mos

I designed and developed websites for small businesses while practicing must-have skills like project management, effective communication, and estimating deadlines. These experiences made me take an interest in UX and UI design.

Graphic DesignWeb DevelopmentProject Management