Sorna Latha — Business Analyst

👋 Hi, I’m 𝗦𝗼𝗿𝗻𝗮 𝗟𝗮𝘁𝗵𝗮 A Business Analyst who believes 𝘨𝘳𝘦𝘢𝘵 𝘱𝘳𝘰𝘥𝘶𝘤𝘵𝘴 𝘢𝘳𝘦 𝘣𝘶𝘪𝘭𝘵 𝘸𝘩𝘦𝘯 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘮𝘦𝘦𝘵𝘴 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘰𝘯. I didn’t start my career just to write requirements. I started it to 𝘀𝗼𝗹𝘃𝗲 𝗿𝗲𝗮𝗹 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 — the kind that improve conversions, reduce failures, and scale seamlessly across regions. 𝗪𝗵𝗮𝘁 𝗜 𝗗𝗼 I work in the 𝘌-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 & 𝘚𝘢𝘢𝘚 space, partnering with: ▪️ Product ▪️ Development ▪️ QA ▪️ Operations To transform complex ideas into clear, testable, high-impact solutions. 𝗢𝘃𝗲𝗿 𝘁𝗵𝗲 𝗹𝗮𝘀𝘁 𝟰+ 𝘆𝗲𝗮𝗿𝘀, 𝗜’𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗲𝘅𝘁𝗲𝗻𝘀𝗶𝘃𝗲𝗹𝘆 𝗼𝗻: ▪️ Checkout & Payments ▪️ POS, Loyalty & Gift Cards ▪️ Email/SMS marketing workflows ▪️ SEO & policy-driven workflows ▪️ Multi-region e-commerce platforms 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 𝗜’𝗺 𝗣𝗿𝗼𝘂𝗱 𝗢𝗳 ✅ Delivered 50+ data-driven features → Contributed to 12% higher conversions ✅ Implemented & validated 5+ payment/logistics APIs → Reduced payment failures by 18% ✅ Ensured release quality across 15+ milestone launches → Cut post-release defects by 25% ✅ Designed 20+ optimized workflows → Reduced manual effort by 30% ✅ Mentored junior BAs & QA members through 20+ KT sessions → Improved delivery predictability 𝗖𝗼𝗿𝗲 𝗦𝘁𝗿𝗲𝗻𝗴𝘁𝗵𝘀 ▪️ Requirement Gathering, BRDs & User Stories ▪️ Gap Analysis & Process Optimization ▪️ API Integration & Validation (Postman) ▪️ End-to-End Testing, UAT & Release Coordination ▪️ Customer Journey Analysis & UX Wireframing ▪️ Stakeholder Management across 10+ teams 𝗪𝗵𝗮𝘁 𝗠𝗮𝗸𝗲𝘀 𝗠𝗲 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 I don’t just document requirements — 🔹 I question assumptions 🔹 I identify gaps early 🔹 I own outcomes end-to-end That’s why a Product Head once said: “𝘐𝘵’𝘴 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘵𝘰 𝘧𝘪𝘯𝘥 𝘨𝘢𝘱𝘴 𝘪𝘯 𝘩𝘦𝘳 𝘸𝘰𝘳𝘬 — 𝘩𝘦𝘳 𝘢𝘵𝘵𝘦𝘯𝘵𝘪𝘰𝘯 𝘵𝘰 𝘥𝘦𝘵𝘢𝘪𝘭 𝘢𝘯𝘥 𝘤𝘭𝘢𝘳𝘪𝘵𝘺 𝘢𝘳𝘦 𝘦𝘹𝘤𝘦𝘱𝘵𝘪𝘰𝘯𝘢𝘭.”🎯 What I’m Focused On Next ▪️ Scaling my impact as a Senior / Lead BA ▪️ Building products that balance business, UX & technology ▪️ Growing deeper into payments, platform scalability & product strategy 📩 If you're building or scaling digital products and need a BA who thinks beyond documents — 𝘭𝘦𝘵’𝘴 𝘤𝘰𝘯𝘯𝘦𝘤𝘵. ✉️ Email: sornadarsha14@gmail.com 📞 Phone: +91 9345188986

Stackforce AI infers this person is a Business Analyst specializing in E-commerce and SaaS with a focus on API integration and process optimization.

Location: Tirunelveli, Tamil Nadu, India

Experience: 8 yrs 6 mos

Skills

Requirement Gathering
Business Analysis
Api Integration
Business Process Improvement
Quality Assurance
Testing
Education

Career Highlights

Delivered 50+ data-driven features boosting conversions by 12%
Reduced payment failures by 18% through API implementation
Mentored junior BAs, improving team productivity by 30%

Work Experience

Centizen, Inc.

Business Analyst (4 yrs 10 mos)

Manual Testing (2 yrs 10 mos)

Career Break

Personal goal pursuit (2 yrs 10 mos)

Little Flower Matric Hr Sec School, Tirunelveli

Computer Science Teacher (3 yrs 8 mos)

Education

Master of Business Administration - MBA at SRM Institute of Science and Technology (SRMIST)

Sorna Latha

Business Analyst

Tirunelveli, Tamil Nadu, India8 yrs 6 mos experience

Most Likely To SwitchAI Enabled

Key Highlights

Delivered 50+ data-driven features boosting conversions by 12%
Reduced payment failures by 18% through API implementation
Mentored junior BAs, improving team productivity by 30%

Stackforce AI infers this person is a Business Analyst specializing in E-commerce and SaaS with a focus on API integration and process optimization.

Contact

Skills

Core Skills

Requirement GatheringBusiness AnalysisApi IntegrationBusiness Process ImprovementQuality AssuranceTestingEducation

Other Skills

Agile Project ManagementStakeholder ManagementPostmanProcess OptimizationDocumentationValidationCross-BrowserCross-Platform TestingUATComputer ScienceScience EducationSearch Engine Optimization (SEO)Google Search Console & Ranking AnalysisClient Communication & ReportingApplication Programming Interfaces (API)

About

Experience

8 yrs 6 mos

Total Experience

4 yrs 3 mos

Average Tenure

4 yrs 10 mos

Current Experience

Centizen, inc.

2 roles

Business Analyst

Promoted

Jul 2021 – Present · 4 yrs 10 mos · Tirunelveli, Tamil Nadu, India · On-site

𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁 𝗚𝗮𝘁𝗵𝗲𝗿𝗶𝗻𝗴 & 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀: Collected and defined business needs from top eCommerce platforms, ensuring 100% accurate cross-team documentation.
𝗗𝗼𝗰𝘂𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗕𝗥𝗗𝘀/𝗖𝗥𝘀: Authored 50+ BRDs, FRDs, and Change Requests, reducing project rework by 20%.
𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻: Conducted interviews to validate features, achieving 100% approval before development.
𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Designed workflows and process diagrams, improving efficiency by 15%.
𝗔𝗣𝗜 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻: Tested Razorpay, PayStack, PhonePe, Checkout.com, and Shipyaari APIs using Postman, ensuring 99% transaction success rate.
𝗧𝗮𝘀𝗸 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Applied MoSCoW methodology to prioritize tasks, reducing delivery delays by 25%.
𝗧𝗲𝗮𝗺 𝗠𝗲𝗻𝘁𝗼𝗿𝗶𝗻𝗴: Guided junior Business Analysts, boosting productivity by 30%.
𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 & 𝗣𝗿𝗼𝗰𝗲𝘀𝘀 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗺𝗲𝗻𝘁: Introduced workflow enhancements, increasing product usability and customer satisfaction by 15%.

Agile Project ManagementStakeholder ManagementRequirement GatheringBusiness Analysis

Manual Testing

Jul 2021 – May 2024 · 2 yrs 10 mos · Tirunelveli, Tamil Nadu, India · On-site

𝗘𝗻𝘃𝗶𝗿𝗼𝗻𝗺𝗲𝗻𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Tested across Development, User Acceptance Testing (UAT), and Production, maintaining 98% feature stability.
𝗜𝘀𝘀𝘂𝗲 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗕𝘂𝗴 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Reported functional and UI issues via GitLab, reducing unresolved bugs by 30%.
𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗺𝗲𝗻𝘁𝘀: Suggested UI and functionality improvements, improving user experience by 20%.
𝗗𝗲𝘃𝗶𝗰𝗲 𝗖𝗼𝗺𝗽𝗮𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗧𝗲𝘀𝘁𝗶𝗻𝗴: Ensured 100% consistency across Android and iOS platforms.
𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗔𝘀𝘀𝘂𝗿𝗮𝗻𝗰𝗲: Validated milestone features in Production with zero critical bugs.
𝗖𝗿𝗼𝘀𝘀-𝗧𝗲𝗮𝗺 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Supported Marketing and Content teams, improving content accuracy by 15%.
𝗧𝗲𝘀𝘁 𝗖𝗮𝘀𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Designed detailed test cases and CRUD scripts, improving testing efficiency by 25%.

TestingValidationCross-BrowserCross-Platform TestingQuality Assurance

Career break

Personal goal pursuit

Aug 2018 – Jun 2021 · 2 yrs 10 mos · Virudhunagar, Tamil Nadu

Took a planned career break to support family, care for my child, and focus on personal development, strengthening organizational, time management, and problem-solving skills.

Little flower matric hr sec school, tirunelveli

Computer Science Teacher

Nov 2014 – Jul 2018 · 3 yrs 8 mos · Tirunelveli, Tamil Nadu, India · On-site

Delivered computer science education to grades 1–6, fostering programming foundations, logical thinking, and problem-solving skills.
Designed and implemented an interactive curriculum aligned with Techno Schools and Bharathidasan University syllabi, increasing student engagement and comprehension.
Conducted hands-on coding lessons and projects, improving students’ programming proficiency by applying practical problem-solving exercises.
Organized coding competitions and collaborative projects, enhancing creativity, teamwork, and participation.
Mentored students individually, boosting problem-solving capabilities and resulting in higher performance in classroom and inter-school coding events.

Computer ScienceScience EducationEducation