Jan 2023 – Jun 2025 · 2 yrs 5 mos · Bangalore Urban, Karnataka, India · Remote

• Led the entire product creation process from initial concept to final delivery, ensuring a seamless and user-centric design experience.
• Developed comprehensive strategies for building concepts and branding, aligning with client goals and market trends.
• Managed all aspects of product management and delivery, coordinating with cross-functional teams to meet project deadlines and quality standards.
• Designed and implemented complete user flows and interfaces for a car booking service tailored for hotels in the US, enhancing user experience and operational efficiency.
• Currently creating a bills and finance management software solution for small and medium-sized enterprises, focusing on usability and functionality to meet industry-specific needs.

Jun 2022 – Dec 2022 · 6 mos · Bengaluru, Karnataka, India · Hybrid

• Worked on Graph connector content as Loop component (a new feature) for Microsoft Team (SaaS) and created concepts and flows from scratch based on the user story.
• Worked on early stage of Viva Sales designs and created concepts that were later used by the product team to refine their current ideas.
• Worked on initial concepts and features (e.g. Bot) of SAP S/4HANA Ignite and NorthStar flows for Microsoft Team and Outlook (SaaS) and created the user story from the feature requirements. Conducted concept testing and applied user feedback to iterate and improve the flows. Presented the entire flows to the stakeholders and received appreciation from top level management.
• Worked on Outlook Add-in review and guidelines for Outlook (SaaS) mobile (Android & iOS) and created a generic add-in guideline for 3rd party customers and reviewers. Sorted out the screens from the ppt files and created quality mobile app screens that followed the outlook and other guidelines properly.

Feb 2021 – Oct 2021 · 8 mos · India · Remote

• Created innovative, human-centred designs from initial concept to final pixel for the business and its audience.
• Worked with clients to build relationships, understand their vision and direction, and present creative thinking while guiding them through an iterative customer-centred design process.
• Worked with Lebara POC and responsive website and mobile apps and created design system for ios, android and web for SKY.com.
• Helped building design team and recruiting designers for the India studio and mentored and managed junior members of the studio.
• Worked collaboratively with UK, Singapore and South Africa design teams on a daily basis.

Jul 2019 – Aug 2020 · 1 yr 1 mo · Greater Bengaluru Area · On-site

• Initially, Nuclei was part of Onedirect. Following the advice of Onedirect's senior leadership, I have transitioned to Nuclei.
• Worked closely with the business team to analyse user data and funnel rate, and to increase conversion rate and ROI. Presented research insights and POC to the CEO, product managers, and marketing team.
• Designed UI/UX for a complete mobile application for various services, such as hotel booking, bus booking, cab booking, flight booking, food delivery, recharge, event booking, and movie booking for iOS and Android SDK.
• Conducted UX research for Federal Bank Mobile App and created interactive prototypes, style guides, illustrations, and icons for major categories, such as Fastag recharge, Forex card, religious donations, apartment fee, deposit, and gift card for Federal Bank iOS and Android Mobile App.
• Designed and created a complete flow for Nuclei’s Category Management Dashboard and Reconciliation Dashboard (SaaS products).

Aug 2018 – Jul 2019 · 11 mos · Greater Bengaluru Area · On-site

• Led design for Messaging Cloud (a live chat solution for brands) and Federal Bank Mobile app.
• Collected requirements from product managers and stakeholders and conducted UX research, personas, user interviews, user testing and information architecture.
• Followed atomic design methodology to create design language and visual designs for mobile and web using Sketch symbols method.
• Presented designs to stakeholders for review and shared designs with developers using Zeplin sketch plugin.
• Recruited UI/UX designers and conducted telephonic and face-to-face interviews with candidates.
• Mentored and assisted other designers with their tasks and professional growth.

Oct 2015 – Jun 2018 · 2 yrs 8 mos · Bengaluru Area, India

• Roles and Responsibilities
• . Identifying requirements
• . Kick-off meeting with the product owners.
• . Create user personas.
• . User Journey mapping.
• . Competitor analysis.
• . Storyboards and finalizing features.
• . Information architecture.
• . Low fidelity prototype and wireframes.
• . High fidelity prototype and wireframes.
• . Style guide and mood-board creation.
• . Once Stack holders are somewhat okay with the best guess of an approach then I will start the Visual Designs.
• . Design Testing and finalizing the page.
• . Work closely with Developers for reviewing developed pages and also want to make sure that everybody on the same page.
• . Provides appropriate assets and redlines for the development.
• . Design suitable icons for websites and mobile apps.
• . Implements good color combination methods in design.
• . Implements good typographical methods In designs.
• . Designs logos and posters for company Internal work.

Feb 2015 – Jul 2015 · 5 mos · Bangalore

• I have worked on Social Networking and Messenger Apps.
• Responsibilities: I have worked on Agile UX methodology process such as flat team. Clear design plan. Qualified tools. More attention on iteration, creation and agile ux testing. Creates user centered wireframes and visuals for mobile, desktop apps ( Native, hybrid, web ), Carefuly impliments the typography and color theory in designs. Attending daily scrum meetings and provides approriate visual assets for developing. Shares client approved visuals via zeplin for front end development. Work closely with developer for the best pixel perfect front end out put.
• Created Icon , Mailers, Poster Designs and T- Shirt Graphics.

Feb 2012 – Dec 2014 · 2 yrs 10 mos · Bangalore, India

• Echidna : eCommerce Agency
• At the core, Echidna is a digital services agency specializing in UX design, multi-device development, and the creation of custom technology solutions for businesses across the world. They combine the creative imagination of an interactive agency, the diligence & tenacity of a technology solutions provider, and the strategic insight of a consulting firm to provide world-class commerce solutions for your customers
• Roles and Responsibilities
• . Active participation in UX team meeting which includes discussion about project life cycle,feasibility study and estimated time duration of projects.
• . Discussion with project manager to derive the exact time duration of the project
• . Receives the project details from Art Director
• . Share ideas with Art director
• . Discussion with Information Architect to get an overall idea of the project
• . Develop Paper Prototypes and Wireframes
• . Develop the UI Layouts that meet client objectives
• . Prepare Sketches layouts and graphical elements of the subjectives.
• . Work closely with web developer for responsive grid layouts.
• . Provides appropriate sliced images for the web development.
• . Design suitable icons for websites and mobile apps
• . Implements good color combination methods in design
• . Implements good typographical methods In designs.
• . Designs Style Guides.
• . Designs logos for Echidna Internal Projects.
• . Designs posters for Echidna events.

Mar 2008 – Aug 2011 · 3 yrs 5 mos · Bangalore, India

• WebZone Global, a web designing company with talented and experienced team in Web design, web development, html conversion, xhtml conversion with w3c standards, Brand identity, Creative UI design, UX and seo.
• Webzone have successfully completed many e-commerce and dynamic websites. Webzone working in PHP and MySQL. Their major projects includes Job Portals, Directories, CMS website and Product selling e-commerce websites.
• Roles and Responsibilities
• Website Designing, UI Designing, Graphic Designing,Logo Designing,
• Branding, Icon Designing, Facebook & Twitter Page Designs,
• YouTube Page, Blog Designs, Newsletter Design,
• Design Recreation, Character Designing,Ipad Magazine,
• Creating vector illustrations,Brochure &
• Flyer Designing, Stationery Designs, Flash Banners,
• Signage Designs, Wall graphic Designs, Poster Designs.