Sridhar Samudrala

Co-Founder

Noida, Uttar Pradesh, India23 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Founder of a marketplace for distressed properties.
20 years of diverse experience in reputed firms.
Expert in business process design and risk management.

Stackforce AI infers this person is a Fintech entrepreneur with expertise in real estate and risk management.

Contact

Skills

Core Skills

EntrepreneurshipLeadershipBusiness Development

Other Skills

Information TechnologyCross Functional Team BuildingBanking RelationshipsMarketplace DevelopmentDue-DiligenceTransaction SupportDebt SyndicationStart-upsBusiness Process ImprovementConsultingStrategyRisk ManagementProgram ManagementBusiness PlanningAccount Management

About

Hecta is a platform for repossessed/stressed properties of Banks and Financial Institutions. They are sold at discount from market price through public auctions. We solve discovery, due-diligence, lending, auction and transaction enablement of repossessed properties with technology. Onboarding us helps Banks & Financial Institutions increase visibility to these auctions and meet the RBI's guidelines for stressed assets. Value Proposition: To Banks & Financial Institutions - (1) Sell the inventory (2) at higher realization To Buyers - (1) at Discount (2) Ready-to-Possess (3) Cashless (4) No brokerage (5) Avail loans To Borrowers - Reduced interest burden with early resolution We aspire to be an enabling ecosystem for Banks & Financial Institutions to resolve their NPAs and use the proceeds to improve credit growth of the economy. Why us: - Only marketing services. No conflict with auctions. - Listing of properties is free. No limit. - Do not charge brokerage to Buyers - Due-diligence services for Buyers - Only charge sellers on transactions

Experience

23 yrs 9 mos

Total Experience

2 yrs 11 mos

Average Tenure

3 yrs 10 mos

Current Experience

Hecta

Founder and CEO

Jul 2022 – Present · 3 yrs 10 mos · Noida, Uttar Pradesh, India · On-site

Building a marketplace for stressed / repossessed / mortgaged properties of Banks and Financial Institutions in India. There are ~3,000 such institutions in India.
One one hand, there are more than ₹8 lakh crore worth of NPAs in scheduled banks with underlying assets, with at least ₹2 lakh crore worth of assets being written off.
On the other hand, buying properties is a huge aspiration that Indians have. These properties sold by Banks come at a discount from market price, ready-to-possess, cashless and sold in a completely transparent manner.
Aspiring to solve this problem on both ends by building a focused platform to cover discovery, due-diligence, lending and complete transaction support.
Fortunate to have a clear Vision and be equipped with skills gained over the 20 years with diverse roles and opportunities provided by reputed and large firms such as Tata Neu, Paytm, EY, Reliance among others.
Looking to expand connections in Banking collections, Lawyers, Chartered Accountants, Valuers, Wealth Managers, Family Offices, MSME Directors and Real Estate End-Buyers.

EntrepreneurshipInformation TechnologyCross Functional Team BuildingBanking RelationshipsLeadership

Tata digital

Chief Risk Officer (CRO)

Jul 2021 – Jun 2022 · 11 mos · India

Chief Risk Officer of Tata Digital, Tata Neu

Paytm

Vice President

Jan 2019 – Jun 2021 · 2 yrs 5 mos · Noida, India

Risk management - streamlining businesses, products and processes for scale. Believe in reducing user friction without compromising controls.

Ey

Director

Nov 2008 – Jan 2019 · 10 yrs 2 mos · Gurgaon, India

Business Consulting for clients in improving the efficiency and effectiveness of the business processes.
Set-up a COE in India for a Fortune 50 technology company for operational controls across 100+ countries. This was a Multi-Mn$, Multi-year project with team spread across 7 countries. Supported many Managed Services pursuits of this nature.
In 2010, moved to the Firm’s global initiative to set-up a Global Delivery Services (GDS) center in India. Have worked with several identified Key Accounts and Partners in US and Europe on the integration and off-shoring efforts. The GDS grew to 5000+ EY advisory professionals during my tenure and thus earned my rank to Director.
Prior to moving to GDS, served domestic clients in India, with annual revenue up to $300Mn in performing process reviews across business and support functions in Retail and Consumer products sectors.
Expertise built is in business process design, assessment and improving with automation and controls.

Reliance retail

Senior Manager

Sep 2006 – Oct 2008 · 2 yrs 1 mo · Hyderabad Area, India

Part of the core team of Andhra Pradesh state that launched the first Reliance Fresh store in India. Assisted the State Head in launch of 75 stores in 2 years across retail formats especially Fresh, Trends, Digital, Hyper and Footprint in Telangana and Andhra Pradesh.

Pricewaterhousecoopers

Consultant

Jan 2004 – Sep 2006 · 2 yrs 8 mos · Hyderabad Area, India

Part of the Advisory practice and focused on e-governance consulting services aimed at transforming the Government machinery with application of technology solutions.

Adp india

System Analyst

May 2003 – Mar 2004 · 10 mos · Hyderabad, Telangana, India

Analyst on a software product called UPM-CA in the financial securities space for automating the processing of Corporate Actions of a global investment bank.

Mastek

Programmer Analyst

May 2002 – May 2003 · 1 yr · Mumbai Area, India

Software developer for a project management tool called e-pmo that was used by all the project managers across the firm to improve efficiency of internal operations and delivery