Mar 2025 – Jun 2025 · 3 mos · Remote

Apr 2024 – Mar 2025 · 11 mos

• Developed and implemented a content calendar aligned with our quarterly business objectives, resulting in a 20% increase in organic traffic from targeted keywords.
• Implemented a multi-channel content distribution strategy, including social media, email marketing, and industry publications, resulting in a 30% increase in content shares and engagement
• Collaborated with sales and design teams to develop and plan site content, layout, and style.
• Collaborated with the leadership team to draft, polish, publish, & promote thought-leadership content.
• Grew website traffic by 6x (in clicks and impressions).
• Conducted regular content audits to identify gaps and redundancies of content.
• Utilized analytics and site metrics to determine areas of improvement.
• Produced blog posts, case studies, website copy, and social media content.
• Set up a comprehensive sales enablement repository to accelerate the enterprise sales conversion cycle.

Nov 2022 – Apr 2024 · 1 yr 5 mos

• Set up the 90-day trial email campaigns.
• Secured 3x MQLs from these nurture campaigns.
• Wrote clean, well-polished copy to contribute to company social media platform and other marketing channels.
• Built and led a high-performing content team of five, implementing a collaborative content management system that increased content production by 30%.
• Optimized web content for SEO to improve search engine rankings and drive organic traffic.
• Ensured consistency in brand messaging by creating style guides and templates for use across all channels.
• Increased social media followership by consistently sharing valuable information that resonates with the target audience.

Dec 2021 – Nov 2022 · 11 mos

• Started as a Content Writing Intern and gradually grew to become a content marketer.
• Played a crucial role in increasing organic traffic by 3x in clicks & impressions and 2x in MQLs within a year's time.
• Efficiently managed a team of 5 in-house and freelance writers.
• Developed both long and short forms of content.
• Effectively managed all content writing.
• Created content calendar and tracked important keyword ranking and organic traffic generation.
• Repurposed content for all top B2B SaaS places for the niche- Customer Success.
• Created impactful content across multiple formats like blog posts, e-books, newsletters, etc.
• Monitored analytics to track and analyze the performance of each published content piece.
• Got content pieces in the top 10 spots a couple of times.

Jun 2021 – Nov 2021 · 5 mos

• Individual Contributor
• Research for blog posts, guides, templates, etc.
• Repurpose content for distribution
• Create and maintain relationships with Industry influencers

Oct 2016 – May 2021 · 4 yrs 7 mos · Bengaluru, Karnataka, India

Jan 2015 – Sep 2016 · 1 yr 8 mos · Bengaluru, Karnataka, India

• Was the SPOC for every international client.
• Drove client's business with key inputs for social media management.
• Enhanced the firm's business by 3x by the way of excellent client service.
• Conducted Market research and managed digital marketing campaigns.
• Monitored and ensured the company's presence on social media across different digital platforms.
• Proofread content for grammar and errors for different clients.
• Worked closely with the SEO team, marketing teams, etc.
• Worked as a social media manager, flyers creator, etc. for different clients.
• Organized work, prioritized tasks, and managed multiple & changing priorities.
• Carried out calendar management, administrative tasks, and other office works for clients.
• Excellent written and verbal communication skills with the ability to communicate equally well with technical and non-technical individuals.

Mar 2014 – Dec 2014 · 9 mos · Bengaluru, Karnataka, India

Jun 2013 – Feb 2014 · 8 mos · Ernakulam, Kerala, India

• Interaction with HNI clients
• Finding potential leads
• Converting those leads to customers.
• Cross-selling the banking products
• Maintaing customer relationships