Jan 2023 – Oct 2025 · 2 yrs 9 mos

• Collaborated with clients and internal stakeholders to design, build, and maintain custom-branded Experience Cloud portals and dashboard components, improving usability and client engagement.
• Developed custom Lightning Web Components (LWC) using the Lightning Design System, ranging from simple to complex solutions tailored to internal user needs.
• Acted as the advocate for coding standards, taking ownership of all Front-End development and ensuring maintainable, scalable solutions.
• Spearheaded the creation and documentation of a brand-agnostic, reusable component library, enhancing project scalability and efficiency across multiple initiatives.
• Gained proficiency in Apex Classes, Data Modeling, Data Management, and User Management through implementing multi-object, multi-lightning page solutions, including complex Flow integrations.
• Achieved Salesforce certifications in Platform App Builder and Platform Foundations, earned Ranger rank in Trailhead, and actively studying for Platform Developer I to strengthen Admin and Architect skillsets for hybrid Developer/Admin/Architect roles.

May 2021 – Jan 2023 · 1 yr 8 mos

Dec 2018 – Nov 2020 · 1 yr 11 mos · Santa Monica, CA · Hybrid

• Supported initiatives to increase customer engagement and improve product conversion rates across a deep catalog of fitness and nutrition products.
• Conducted A/B tests on e-commerce pages using Optimizely and Adobe Target to optimize user experience and conversion performance.
• Developed responsive landing pages and websites for product launches, collaborating closely with designers and copywriters to ensure alignment with brand and marketing goals.
• Translated design comps from Figma, Zeplin, and Adobe Photoshop into fully functional, HTML5, CSS3, and JavaScript-based front-end implementations.
• Ensured high-quality responsive design and cross-browser compatibility, enhancing user experience across devices.

Dec 2016 – Nov 2018 · 1 yr 11 mos · Santa Monica, CA · Hybrid

• Transformed PSD and Sketch design comps into fully functional, responsive web applications and landing pages for a major cruise line platform supporting 50,000+ unique users.
• Served as the sole UI Developer, maintaining code and design standards through adherence to a web-based style guide and refactoring legacy code to improve modularity and reusability.
• Developed modular, reusable front-end components to ensure scalability across projects.
• Created marketing landing pages for additional clients, including a web-based Help Desk platform, enhancing user experience and brand alignment.
• Collaborated closely with cross-functional teams to deliver projects on time and aligned with client requirements.

Apr 2011 – Jun 2016 · 5 yrs 2 mos · Los Angeles, CA · Hybrid

• Led the creation and oversight of all front-end code for retail and brand e-learning product knowledge courses, ensuring responsive design and cross-platform compatibility.
• Collaborated with business development and creative stakeholders to onboard, customize and implement a fully responsive e-learning framework for authoring product training courses.
• Planned and executed time-sensitive promotions across multiple retail e-learning platforms, coordinating closely with stakeholders to meet deadlines.
• Contributed as part of an agile/scrum engineering team maintaining a platform connecting retailers and brands with retail sales professionals.
• Developed and maintained a suite of internal administrative tools using the Bootstrap framework to manage user content.
• Functioned as a Full-Stack Developer, working with ColdFusion and SQL on the back end and HTML5, CSS3, and jQuery on the front end.
• Gained experience in version control and collaboration using GitHub, ensuring code quality and team alignment.

Apr 2010 – Jan 2011 · 9 mos · Greater Tucson Area

• Developed and maintained web applications and client websites for location-based organizations in the travel and tourism industry, using ColdFusion and SQL on the back end and HTML5, CSS3, and JavaScript/jQuery on the front end.
• Performed regular layout and content updates to client websites and applications, ensuring consistency, responsiveness, and usability.
• Implemented custom add-on modules for in-house CMS and CRM products, including blogs and listing pages, integrating database-driven CRM data into client websites.
• Collaborated with internal teams to deliver functional, user-friendly solutions tailored to client needs.
• Gained foundational full-stack development experience, building expertise in both front-end and back-end technologies.