Jun 2023 – Present · 2 yrs 11 mos · Salt Lake City Metropolitan Area · Hybrid

• Finding, Funding, and Helping Startups

Jun 2021 – Jun 2023 · 2 yrs · Salt Lake City Metropolitan Area · Hybrid

Jan 2019 – Jun 2021 · 2 yrs 5 mos

Feb 2018 – Jan 2019 · 11 mos

• After running Marketing for 1 year I was promoted to oversee all of Marketing, Sales, Customer Success, and Customer Support. All revenue generating activities flow through this growth funnel.

Oct 2016 – Feb 2018 · 1 yr 4 mos

• Divvy is a rapidly growing company that changes how organizations spend. My role as the Marketing head includes overseeing and scaling all teams. Specifically, I focus on demand generation, marketing operations, and automation, marketing communications, and content strategy.
• I built Divvy Marketing from myself and 2 interns into a thriving team that delivered 24,806 MQL's and 17,553 SQL's allowing the Sales team to grow from 6 people to well over 30 in less than a year. Over 90% of closed won business came from inbound Marketing leads.
• Leading our amazing team I've increased inbound lead flow by over 3000% quarterly, secured tier 1 media placements, implemented a content strategy, overhauled automations processes and helped sales beat booked business records month after month.

Dec 2014 – Oct 2016 · 1 yr 10 mos · Orem, Utah

• I lead the teams responsible for demand generation, channel marketing, content creation, public relations, analyst relations, competitive intelligence, social media, events, billboard, radio, TV, and print advertising, as well as strategic marketing partnerships. As well as the Sales functions, channel, inbound, outbound, and field.
• In addition, my team runs the "Jive Foundation,” Jive's corporate program to fund charities and meaningful causes.
• I work to create and implement our PR and AR strategy by teaming up with members of the media and analyst community to secure top tier placements. I oversee our competitive intelligence program focused on increasing close percentages and decreasing lost opportunities to competition, and guiding marketplace positioning and product direction.
• Since moving into the role of Marketing Communications Director, I've increased tier 1 media placements by over 400%. In publications like Forbes, Huffington Post, Entrepreneur and many more. Local media efforts have yielded a 104% increase in location based revenue. Jive has appeared in 200% more analyst reports and have won over 350% more awards. Social media reached has grown to exceed 15,000,0000 quarterly and the Jive Foundation writes between 5-10 grants to 501 (c)3's per month.

Jan 2010 – Apr 2014 · 4 yrs 3 mos

• Over demand generation, paid/organic social media, website management, and performance advertising.
• Demand generation efforts for new clients and physician relationships is the primary focus and most successful program.