Sep 2022 – Aug 2023 · 11 mos · Gurugram, Haryana, India · Hybrid

Aug 2021 – Aug 2022 · 1 yr · New Delhi, Delhi, India

• Establish a systematic process for partner outreach and relationship management.
• Build and develop commercial and strategic relationships with our key targeted partners.
• Coordinate with the public relations team to ensure that any information going out is in the best interest of the company.
• Work with other teams internal to the organisation to ensure that Alliance and Partnership goals are synchronised with organisational goals.
• Encourage and supervise any collaborations with partner brands.
• Negotiate and finalise deals with partners and alliances that benefit the company
• Attend various trade fairs and networking events on behalf of the company.
• Work in liaison with the sales and marketing team to understand current market trends and build relationships accordingly.
• Strategize newer ways to grow current partnerships.

Jun 2020 – Jun 2021 · 1 yr · Gurgaon, Haryana, India

• ByteDance Ltd. is a Chinese multinational internet technology company headquartered in Beijing. It was founded by Zhang Yiming in 2012. ByteDance is reportedly worth over US$100 billion as of May 2020.
• ByteDance's core product, Toutiao, is a content platform in China and worldwide. Toutiao started out as a news recommendation engine and gradually evolved into a platform delivering content in a variety of formats, such as texts, images, question-and-answer posts, microblogs, and videos. Toutiao offers its users personalized information feeds that are powered by machine learning algorithms. A content feed is updated based on what the machine learns about a user's reading preferences.
• ByteDance acquired social media start-up Musical.ly on November 9, 2017 for up to US $1 billion. They combined it with TikTok on August 2, 2018 into a single global application, keeping the TikTok name. It also runs BuzzVideo and Vigo Video.
• ByteDance had over 800 million daily active users (over 1 billion accumulated users) across all of its content platforms as of November 2018. The company was valued at $78 billion as of November 2018 and is considered one of the most valuable unicorns in the world. The company has strategic partnerships with Chinese state-supported ventures in Beijing and Shanghai. ByteDance is backed by Kohlberg Kravis Roberts, SoftBank Group, Sequoia Capital, General Atlantic, and Hillhouse Capital Group. ByteDance has garnered public attention over allegations that it works closely with the Chinese government to censor and surveil content pertaining to Xinjiang re-education camps and other topics the government deems controversial.
• On May 19th 2020, ByteDance and Disney released an announcement that Kevin Mayer, head of Disney’s streaming business, will join ByteDance. From June 1st, Mayer will serve as the CEO of TikTok and as the COO of ByteDance, reporting directly to the company CEO Zhang Yiming.[14]

Oct 2017 – May 2020 · 2 yrs 7 mos · New Delhi Area, India

• In charge of digital marketing strategies for engagement campaigns across social media platforms.
• Framing strategies for establishing greater awareness about the company & its products.
• Conducting competitor analysis, keeping abreast of market trends & achieving market share metrics.
• Develop suitable brand initiatives to build brand equity.
• Strategize the positioning of product and services launches & prepare annual Marcom plan.
• Planning & managing public relations activities with concerned agencies.
• Conceptualize, develop, implement and manage bloggers and influencers.
• Constantly analyse web traffic reports and optimize communication for search engine marketing (SEM) to improve organic search results.
• Work with prodoctions houses & videos agency on creative development for online marketing.
• Plan channel communication.
• Develop the brand value proposition, assist in branding positioning, and assist in developing the advertising concept, and promotion.
• Implementing pre / post launch marketing activities for product knowledge dissemination & market development.
• Coordinate with the marketing, tech and operations team (15 executives) for integrating Digital platform i.e. design, tech and other integrations.
• Closely work in conjunction with the three agencies i.e. Advertising, PR & Digital to ensure 360 integration of marketing plan based on specific Media Objectives.
• Maintaining annual & monthly budget sheet & ensuring maximum ROI.
• Planning and maintaining relationships with Ad-networks/publishers for CPI, CPR, CPV, CPM, CPC etc. campaigns.
• Web Analytic Tools like Google Analytics.
• Mobile Analytic Tools like Apsalar, Appsflyer.
• Expertise in Affiliates Marketing, ASO, Email Marketing, Product Development, Product management, LPO, Growth driven approach etc.
• Managing BTL strategy and operations.

Nov 2015 – Oct 2017 · 1 yr 11 mos · New Delhi Area, India

• The Internet has empowered prospective customers and clients to the point that content has become the smartest way to market online. Long before our inception in “FILL YEAR”, we folks at Mobiplatter had a vision to help to not fill up a company webpage with not bland corporate crap. Valuable information that attracts attention, drives traffic, and builds your business, right from the clicks of their mobile devices.
• But enough about us—let’s talk about you. Whether you own a business or manage email newsletters for clients, you need a promotion service that takes care of the tedious stuff of reaching out to potential clients so that you can focus on your job.

Mar 2014 – Apr 2015 · 1 yr 1 mo · Gurgaon, India

• AdGlobal360 is India's Premier Digital Advertising Company serving more than 1200 clients, from different parts of the world, in diverse business verticals like Financial Services, Real Estate, Retail, Education and others.
• We are a full service internet marketing company with expertise on all the disciplines, like, high-performing landing pages, Google business listing, running PPC campaigns, SEO, SMO, Email Marketing, Online Reputation Management etc.
• Started operations in June 2009 in India. Our innovative value added products like Call-Tracking, Optimized Landing Pages etc. have been helping our clients extract maximum benefit from their marketing budgets.
• We are the premium SME partners certified from Google, the only one for a company in India, in September 2009 and ever since we have been working very closely with Google to educate businesses in India on the merits of being online.
• Our tracking tools like mini-CRM (lead management system) are integrated with online client campaigns to track their ROI and maps overlay provides the visual, command centre like feel to the entire marketing exercise.
• Our commitment to client servicing is based on our fundamental belief in abiding with the 3 T's with regards to professional conduct. These are:
• Transparency - What are the Costs?
• Targeting - What is the Strategy?
• Tracking - What is the ROI?
• Specialties
• PPC, SEO, SMO (Social Media Optimization), Digital Marketing, Internet Marketing, Local Listing, Email Marketing, Online Reputation Management, 360 Online Marketing
• Details can be explored at www.adglobal360.com

May 2013 – Mar 2014 · 10 mos · Gurgaon, India

• SALT OOH (Out of Home) Specializes in creating innovative Ambient and touchpoint media in offices, Malls and other locations with a well-defined target audience.
• Currently we own several large and small touch-point formats in DLF Cyber City office area including Lift branding, Building facades, Scrollers, Billboards, shoe-shine machines, trivision etc that offer our clients an opportunity to showcase their brands / products to more than 8,00,000 working professionals that either work in or visit this area on a daily basis.

Apr 2012 – May 2013 · 1 yr 1 mo · Noida Area, India

• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• "DESIGN, DEVELOP and PROMOTE your business"
• Only with WEBSARGA SOLUTIONS!!!
• Websarga is a part of Advel Group, a Delhi-NCR based business house, with initiatives spanning Advertising, Printing Solutions, Brand Consultancy, Marketing Research, Online Promotions and BTL Communications. Over the past 30 years, the group has been the growth engine for top of the line clientele.
• Currently Advel has four verticals functioning under its home.
• Advel Advertising & Marketing: A Creative/Brand Consultancy & Media Company
• Advel Printers: Printing Division
• Websarga Solutions: Wed Designing, Developing and Marketing Solutions-SEO/SMO/PPC
• 5W1H Events and Promotions: ATL/BTL Communication Company
• Our vision is to make your way to ROI, simpler and faster with state of the art tools, the right methodologies & need of the hour strategies. We aim for a symbolic relationship with all entities associated with us, including our clients, alliances, employees and the community to maximize value on a long term and sustainable basis.
• The vertical, Websarga Solutions, has set up with the ultimate vision to create a legacy in the world of Website Designing, Developing and Marketing Solutions. It is the policy of Advel Group to advance with the times and respond to competitions of the fast changing world. And we understand the need of the hour is to enter into the digital world and make a presence there. We are aiming to place ourselves at the pinnacle of excellence in the International Web Designing, Development and Marketing sector providing quality services and gain the loyalty of our clients.

Nov 2010 – Apr 2012 · 1 yr 5 mos · Gurgaon, India

• Working co-ordinating and collaborating with US Healthcare MBC's, Consultants, Physicians in terms of softwares and efficient Medical Billing Exposure.
• Strategic Consulting, including business plan & sales strategy development.

Apr 2006 – Nov 2010 · 4 yrs 7 mos · New Delhi

• VOCIS, A US based organization, offering a plethora of unique services customized for the medical service providers, ranging from Medical Transcription, Billing, Coding, Collections, Web Site Development,Internet Marketing, Virtual Staff Support along with the collection services among others specialized for the healthcare Industry. At VOCIS we are committed to achieving high levels of customer satisfaction by ensuring quality, cost effective and timely solutions.