Sudhanshu Shekhar

Associate Partner

Bengaluru, Karnataka, India7 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

7+ years of experience in consumer insights and strategy.
Expert in leading quantitative research projects.
Strong client-facing experience driving commercial growth.

Stackforce AI infers this person is a Market Research and Consumer Insights expert with a strong analytical background.

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Skills

Core Skills

Market ResearchQuantitative ResearchData Analysis

Other Skills

Questionnaire DesignSampling PlansReport DevelopmentFeasibility AnalysisCost EstimationTimeline PlanningProject ManagementSQLSPSSExcelManagementMarketingLeadershipMarketing StrategySupply Management

About

Consumer Insights, Strategy, and Consulting Leader with 7+ years of experience driving data-led business growth across multiple sectors. Leading the delivery of high-quality quantitative research in fast-paced environments. Client-facing experience helped in market research generating insight that drives commercial growth for both clients and the business. I am Skilled in thriving in fast-paced environments, readily adapting to evolving business and technology challenges

Experience

7 yrs 3 mos

Total Experience

3 yrs 7 mos

Average Tenure

4 yrs 8 mos

Current Experience

Yougov

4 roles

Associate Director - Research Services

Promoted

Feb 2025 – Present · 1 yr 4 mos

Manager - CENX Client Services

Promoted

Jan 2024 – Jan 2025 · 1 yr

Team Lead - CENX Client Services

Sep 2022 – Dec 2023 · 1 yr 3 mos

Research Executive

Jul 2021 – Aug 2022 · 1 yr 1 mo

 Specialized in International and real-time research across multiple sectors including
Technology, Internet, media, e-commerce, digital.
 Designed questionnaires, managed sampling plans, and led report development.
 Supported commercial team with feasibility analysis, cost estimation, and timeline
planning
 Led selected high-impact projects independently from design to delivery.

Quantitative ResearchQuestionnaire DesignSampling PlansReport DevelopmentFeasibility AnalysisCost Estimation+2

Kantar

3 roles

Senior Research Manager

Apr 2021 – Jun 2021 · 2 mos

Research Manager

May 2019 – Mar 2021 · 1 yr 10 mos

Associate Research Manager

Jul 2018 – Apr 2019 · 9 mos

 Promoted twice within 3 years based on performance and delivery excellence
 Worked on End- to- end insights project planning to execution for Product, category, post launch tracking to brand tracking insights management consultancy.
 Handled market/ consumer research for Consumer durables, FMCG, E-commerce sectors on local as well as global assignments.
 Collaborated with strategic planning & brand marketing teams to align strategic recommendations to drive category and brand growth. This involves understanding the category landscape, tracking brand health, product launch and impact of communications to provide analysis related to branding/ product trough quantitative insights based on Primary & Secondary research.
 Analyzed large datasets using SQL, SPSS, Excel and Kantar’s in-house tools to support strategic planning initiatives.
 Developed market strategies with the objective of Availability, Product/category- Awareness & Trial and Acceptability of the Product.

Market ResearchData AnalysisSQLSPSSExcel

Intel corporation

HPG Operations Intern

Jul 2017 – Aug 2017 · 1 mo · Bengaluru Area, India

To Streamline end-to-end RUNDA app design process with automation where possible, with the coordination of Procurement and PEG Team
To design page layouts including structure, flow by making necessary changes.

Redbus

Product Management Intern

May 2017 – Jul 2017 · 2 mos · Bengaluru, Karnataka, India

Worked on the new product “BusHire”- Understanding the Supply Ecosystem for bus hire
Supply Mapping for three tier-1 cities and two tier-2 cities in India
Worked on Supply Mapping and CRM portal- Salesforce for Analyzing execution rate.
Performed data analysis, Survey and Research for BusHire using both offline and online mode.

24 carat financial service

Digital Marketing Intern

Dec 2016 – Jan 2017 · 1 mo · Indore, Madhya Pradesh, India

Preformed Competitor analysis and created new strategy for International markets.
Analytical support for the development of mobile app by using Google Analytics and webmaster
Providing support to clients on social media and website to improve the user experience.
Developed Social Media Strategy and Handled Social Media Pages.