Sujit Senapati

Product Manager

Bengaluru, Karnataka, India14 yrs 3 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of experience in Digital Marketing and Web Analytics.
Expert in Google and Adobe Analytics implementation.
Proven track record of enhancing website performance and SEO.

Stackforce AI infers this person is a Digital Marketing and Analytics expert with a strong focus on E-commerce and SEO strategies.

Contact

Skills

Core Skills

Web AnalyticsDigital AnalyticsGoogle AnalyticsSeoDigital Marketing

Other Skills

Adobe AnalyticsAdobe Dynamic Tag Management (DTM)AnalysisAnalytical SkillsBusiness DevelopmentCompetitive AnalysisContent Management Systems (CMS)CookiesData AnalysisData VisualizationE-CommerceE-Commerce ConsultingE-commerce OptimizationE-commerce SEOEmail Marketing

About

Sujit, has been working in Digital Marketing and Web Analytics for more than a decade now and has evolved professionally along with the evolving analytics trends. He has worked with agencies and in-house projects from across industries. Have worked on various analytics implementation and reporting Sujit has excelled in Web Analytics Digital Analytics, SEO and Marketing Adobe Launch and GTM Google and Adobe Analytics BigQuery Javascript, SQL (basics) HTML and CSS Client Management Team Handling Project Delivery Crisis Handling He has excelled in previous company's work by winning accolades and excellence certificates. He is open to any constructive suggestions and works environment trying to match up with required job profiles.

Experience

14 yrs 3 mos

Total Experience

2 yrs

Average Tenure

3 yrs 4 mos

Current Experience

Exl

Senior Manager - Digital Analytics

Feb 2023 – Present · 3 yrs 4 mos · Remote

Built ecommerce tracking solutions using datalayer for client ecommerce website, optimizing website tracking with advanced solutions.
Debugged Android Studio apps and created custom dashboards in Looker, Power BI, and Google Analytics.
Managed data queries in BigQuery, identified root causes of datalayer performance issues, and created confluence data in Jira for streamlined reporting.

CookiesTechnical RequirementsGoogle AnalyticsAnalytical SkillsE-commerce OptimizationE-Commerce Consulting+7

Accenture

2 roles

Analytics Lead

Dec 2021 – Feb 2023 · 1 yr 2 mos

Google and Adobe analytics implementation using tagmanagers like Launch and Google Tag Manager
Tagging using TMS and without TMS.
Javascript enabled tracking and measurement using Google Tag Manager.
Client interaction and solutioning.
Build custom reports as per requirement.
Team management
Handling projects timely and project delivery.

CookiesTechnical RequirementsMarketing CampaignsE-Commerce ConsultingData VisualizationE-Commerce+6

Senior Analyst - Analytics Advisory

Jan 2019 – Nov 2021 · 2 yrs 10 mos

Digital Analytics Implementation and Reporting
Google Analytics Implementation with filters, segments and views.
Tag Management using Google and Adobe.
Due diligence and offering information gathered to new clients.
Client management
Auditing and Reporting
Daily and weekly reporting

Google Tag ManagerCookiesTechnical RequirementsGoogle AnalyticsAdobe Dynamic Tag Management (DTM)E-Commerce Consulting+5

Ciber india

Senior Consultant - Digital Analytics

May 2018 – Dec 2018 · 7 mos · Bengaluru Area, India

Work on Google Tag Manager to add events and various other tags.
Manage client websites pages
Create test as well as actual environment for testing your tags firing.
Creating tags and triggers using various methodologies.
CSS and HTML scraping to understand how to tag the website.
Writing Javascript codes for custom variables.
Google analytics reporting.
Dashboard creation.
Monthly and weekly reporting to the client.

Marketing CampaignsAdobe Dynamic Tag Management (DTM)E-Commerce ConsultingData VisualizationTagsDigital Analytics

Springpeople software private limited

Senior Manager SEO & Content Marketing

Apr 2017 – May 2018 · 1 yr 1 mo · Bengaluru, Karnataka, India

Enhancing the website performance.
Implementing key ideas in adding new solutions and pages to the website.
Maintaining the website upto date on regular basis.
Working on the CMS to update the web pages.
Developing inquisitive methods to promote the website on Google and bring it to the number one position in SERP.
Working in different analytics to correct all the errors on the website.
Managing a team to produce valuable content as well give solutions for website betterment.
Google analytics certified.
Google Tag management across the website and for new landing pages.
Building rules and setting up processes for SEO.
Maintaining a content calendar to build proper content.
Building the blog from scratch on WordPress CMS.

Technical RequirementsMarketing CampaignsData VisualizationOrganic SearchTagsSEO+1

Bankbazaar.com

Sr. Analyst - SEO & Online Marketing

Mar 2015 – Mar 2017 · 2 yrs · Bengaluru, Karnataka, India

Working on various website projects.
Working on International Versions of the website (Singapore, Philippines, UAE, Mexico)
Creating keyword analysis report, on page changes, offpage marketing.
Project analysis.
Reporting.
Meta changes
Website analysis and changes.
New pages creation.
Team Management

Organic SearchSEOE-commerce SEOPay Per Click (PPC)

24x7 learning solution private limited

Assistant Manager - Digital Marketing

Mar 2014 – Mar 2015 · 1 yr · Bengaluru, Karnataka, India

Handling the corporate website and maintain its presence across locations.
Assessing competition websites and doing website maintenance.
Doing website changes, SEO, SEM and digital marketing activities to widen the company's presence across USA.
Online Marketing and website optimization.
Content proof reading, marketing.
Working on the social media channels of the company like Facebook, LinkedIn, Twitter, Slideshare.

Organic Search

Seovalley solutions pvt ltd

Project Manager - Online Marketing

Dec 2011 – Mar 2014 · 2 yrs 3 mos · Bengaluru, Karnataka, India

Lead-Help building websites popularity by building better keywords and promoting them resulting in building traffic for the clients website. Also includes SMO and SEO reporting. Analysing and giving different solutions for the clients in improving their websites. Role also includes handling a team of SEO executives and helping them in resolving any queries.
Optimizing the websites which would help them to achieve good positions on the search engine. Understanding the clients requirement and managing the social media and put in internet marketing for the client side needs basically on Social Media Websites. Doing keyword search for improving the website search through search crawlers and understanding the basics of page ranking.

Search Engine Optimization (SEO)E-commerce SEOSearch Engine Marketing (SEM)SEO