Apr 2022 – Oct 2023 · 1 yr 6 mos

• Served as primary point of contact for a $0.75M ad portfolio, leading a team of 4 to align cross-platform advertising strategy with client KPIs and business goals.
• Collaborated with stakeholders to create cross-functional dashboards for monitoring website page performance, contributing to a 15% increase in conversion rates
• Led strategic conversations with executive stakeholders to align multi-channel advertising campaigns with broader business objectives, uncovering upsell opportunities and improving client KPIs.
• Analyzed campaign performance and audience data using GA4 and Google Ads Manager to deliver business-aligned recommendations and upsell opportunities, increasing conversions by 10%.
• Built and delivered data-driven presentations to internal and client-side stakeholders, supporting strategic decision-making and campaign expansion.
• Used A/B Testing to optimize promotional campaigns which helped in increasing ad revenue by 20% for a major automobile company
• Collaborated with cross-functional teams to successfully deliver comprehensive solutions for clients.
• Redesigned the reporting process for (YOY) and (MOM) analysis, reducing report generation time by 30% and increasing data accuracy by 25%, enabling stakeholders to make more informed business decisions

Mar 2020 – Mar 2022 · 2 yrs

• Planned and promoted campaigns for various ad agencies across all major social platforms, including Facebook, Instagram, LinkedIn, TikTok and Twitter
• Proactively identified underperformance areas and collaborated with clients on mid-flight adjustments, enhancing retention and ROI.
• Supported campaign performance and account growth for enterprise clients, collaborating with stakeholders to deliver market-ready strategic recommendations.
• Translated marketing and performance data into executive-ready insights, supporting account growth and strategy refinement for enterprise clients.
• Worked with a leading TV brand on app installs, user demographics, and performance metrics, identifying underperforming areas for data-driven optimization
• Designed and implemented dynamic live dashboards in Salesforce Datorama, leading to a 35% revenue growth from 2020 to 2022

Aug 2019 – Feb 2020 · 6 mos

• Developed performance reports aligning insights with business objectives
• Conducted Pre-Launch campaign analysis of digital marketing channels via Adobe analytics
• Automated Excel dashboards using in-built formulas saving 40 hours of monthly efforts
• Optimized digital marketing campaigns by analyzing performance data and identifying areas for improvement.
• Monitored web analytics KPIs daily, providing timely recommendations for adjustments to maximize campaign success.

Jan 2019 – Feb 2019 · 1 mo

Jun 2018 – Sep 2018 · 3 mos · Mumbai Area, India

Sep 2017 – Sep 2017 · 0 mo · Bengaluru Area, India

Jan 2013 – Oct 2016 · 3 yrs 9 mos

• Sold & Auctioned computer hardware, video games & consoles. Seller with 5 star reviews and prompt buyer communication and delivery