Surya Mishra — Digital Marketing Specialist

• Digital Marketing Strategist with over 13+ years of in-depth experience in the Digital, IT, Travel, Real estate, and E-commerce, industries. Successfully helped companies to achieve page #1 in search engines and increased company’s exposure and profitability through SEO SMO, PPC “Display & Search Ads” Plans. A number-driven person who analyzes data for trends, anomalies, and opportunities in order to construct overall digital marketing campaigns. Career Highlights • Experienced in google analytics traffic monitoring, custom reporting • Wide range of experience as a Lead Generation/PPC/SEO/SEM Leader working with clients in an agency environment across a variety of industries • Optimization implementation for Google, Yahoo & MSN (Bing). • Deep understanding of marketing websites through search engines • Create, monitor, and evaluate PPC campaigns across Google Yahoo, Facebook, Linkedin, Twitter & Microsoft Ad Centre. • Knowledge of email marketing, WordPress, Joomla CMS & content management system • Excellent project Management and planning skills, Multi-tasking, Goal-oriented. • Studying the project thoroughly and achieving the possible ranking. • Managed team by motivating and guiding them for best overall performance. • Enjoy working as a team to complete assigned tasks on time with utmost satisfaction. • Proficient in Keyword Market Research and Organic SEO. • Able to resolve any technical issues faced by team members and clients. • Research and keep up to date on new SEO/PPC/SMO techniques and trends. • On-Page implementation and Website Enhancements for Static Websites also. • Pre SEO Analysis of Projects, Strategy formation for Optimization. • Website Keyword Research and Competitor Analysis. • Website Performance Tracking and Evaluation. • Website Keyword Ranking Report Generation. Specialties: Google Analytics Certified, Organic SEO, Search Engine Optimization, Project Management and Planning, Pay Per Click (PPC) Optimization, Email Marketing, Facebook Advertisement, Internet Marketing, Social Media Marketing (SMO), On-Page & Off-Page Optimization, Affiliate Marketing.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SEO and PPC strategies for E-commerce and IT sectors.

Location: New Delhi, Delhi, India

Experience: 18 yrs 10 mos

Skills

Digital Marketing
Seo
Ppc
Online Marketing
Web Promotions
Link Building

Career Highlights

Increased digital revenue by 75% through effective campaign management.
Expert in SEO strategies with a proven track record.
Strong leadership in managing diverse digital marketing teams.

Work Experience

EW Solutions Pvt. Ltd.

Digital Marketing Head (11 yrs 7 mos)

Via.com

Online Marketing Manager (2 yrs 4 mos)

Travelmasti Holidays Pvt. Ltd.

Online Marketing Manager (2 yrs 10 mos)

Expert Web Technology

SEO Consultant (6 mos)

PayAutoMata India Pvt. Ltd.

Sr. SEO (9 mos)

Broadway Infotech

SEO Executive (1 yr 4 mos)

Education

Master of Business Administration at Maharshi Dayanand University

Bachelor of Commerce at V.B.S Purvanchal University

Sangeet Prabhakar at Prayag Sangit Samiti (Allahabad)

Surya Mishra

Digital Marketing Specialist

New Delhi, Delhi, India18 yrs 10 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Increased digital revenue by 75% through effective campaign management.
Expert in SEO strategies with a proven track record.
Strong leadership in managing diverse digital marketing teams.

Stackforce AI infers this person is a Digital Marketing Expert specializing in SEO and PPC strategies for E-commerce and IT sectors.

Contact

Skills

Core Skills

Digital MarketingSeoPpcOnline MarketingWeb PromotionsLink Building

Other Skills

SMOGoogle AnalyticsLead GenerationGoogle AdwordsSocial Media MarketingMarket ResearchEmail MarketingAffiliate MarketingGoogle Local MapsKeyword ResearchSocial BookmarkingWeb AnalyticsTeam ManagementGoogle Webmaster ToolsHTML

About

Experience

18 yrs 10 mos

Total Experience

3 yrs 2 mos

Average Tenure

11 yrs 7 mos

Current Experience

Ew solutions pvt. ltd.

Digital Marketing Head

Nov 2014 – Present · 11 yrs 7 mos · Noida Area, India

Managing various activities such as web promotions, Brand promotion, Lead generation, SEO, PPC, SMO, Affiliate marketing, ranking reports, keyword list, meta tagging, promoting websites offline as well as online.
Managed all digital campaigns with monthly budget of more than Rs.60, 00,000 and increased the digital revenue by 75% with the total revenue.
Utilized re-targeting marketing strategies to increase site conversion rates by 300%.
Set the metric standards and measured the overall online marketing performance against company's Key Performance Index to make sure everything is on track and profitable.
Coordinating with web designers and development team for a user and robots friendly websites.
Managing team activities including task allocation & monitoring, technical support and guidance to team members throughout the project.
Regularly perform competitive analysis.
Keep interacting with other teams for our new marketing strategies and implement them.
Perform site structure analysis and recommend improvements.
Generate, analyze and monetize real-time traffic from Google News.
On-page, off page website optimization, social media traffic generation through SMO (like Facebook, Twitter, Google+) and insight tracking.
Work closely with support content team to generate/edit content and optimize them for search engine friendly architecture.
Deploy effective internal linking strategies to improve content and search engine visibility.
Creation of custom analytic reports (SEO/PPC/SEM.
Maintain technical issues, check feasibility for all data sources and websites, enhance and implement as required.
Review and test analytics tool tagging for site changes, new site features, and marketing initiatives to ensure data quality for site.
Assist in documenting and organizing all analytics tagging requirements.

SEOPPCSMOGoogle AnalyticsLead GenerationDigital Marketing

Via.com

Online Marketing Manager

Jul 2012 – Nov 2014 · 2 yrs 4 mos · New Delhi Area, India

Engaged in developing, implementing and managing online marketing strategies to create visibility, traffic and leads for online business websites which maximize profit, build brand images and assisted in cultivating long term relationship with the customers.
Planning and execution of online promotion plan/strategies using online avenues and resources.
Manage online promotional activities i.e. Google Merchant/Product Feed Programs, Viral Marketing and Affiliate Programs etc.
Hire, train, and supervise the work performance of employees in required internet marketing division
Research, analyze and monitor market trends and competitive environment.
Track the performance of keywords, banner ads, and other marketing campaigns.
Monitoring and Tracking
Business Intelligence
On-Page & Off-Page Optimization, Website promotion
Lead and manage Online Marketing for entire portal
Manage SEO team - SEO Executives, Content Writer
Manage Google Adwords Program
Manage Social Media Marketing
Measuring Results using Google Analytics/Omniture Tools

Online MarketingSEOGoogle AdwordsSocial Media MarketingMarket Research

Travelmasti holidays pvt. ltd.

Online Marketing Manager

Sep 2009 – Jul 2012 · 2 yrs 10 mos · New Delhi Area, India

Lead and manage Online Marketing for entire portal
Manage SEO team - SEO Executives, Content Writer
Work with Programmer on on-page improvements
Production of international standard landing pages, and diligent on A/B testing
Responsible for Email Marketing
Manage Google Adwords Program
Manage Social Media Marketing
Measuring Results using Google Analytics/Omniture Tools
Manage external marketing alliances with regards to outsourced marketing & advertising spend
Competitive Analysis
Manage other promotional activities i.e. Google Merchant, Product Feed Programs, Viral Marketing etc...
Website Analysis using different tools - Google Webmaster, Xenu, Check list etc...
Engaged in developing, implementing and managing online marketing strategies to create visibility, traffic and leads for online business websites which maximize profit, build brand images and assisted in cultivating long term relationship with the customers.
Brand development
Strategic Consulting, including business plan & sales strategy development.
Team Management
Hire, train, and supervise the work performance of employees in required internet marketing division
Google Analytics Report generation and Analysis
Blogging Activities for Client Projects
Off-Page Operations
Dynamic & CMS Platform Website Optimization
On-Page & Off-Page Optimization, Website promotion
Facebook, LinkedIn & Twitter Networking
Google Webmaster Tools, Yahoo Site Explorer & MSN Webmaster Center Optimization
Google Locale Business

Online MarketingSEOGoogle AdwordsEmail MarketingSocial Media Marketing

Expert web technology

SEO Consultant

Mar 2009 – Sep 2009 · 6 mos · New Delhi Area, India

Managing various activities such as web promotions, SEO, SMO, Affiliate marketing, ranking reports, keyword list, meta tagging, promoting websites offline as well as online.
Coordinating with web designers and development team for a user and robots friendly websites.
Managing team activities including task allocation & monitoring, technical support and guidance to team members throughout the project.
Regularly perform competitive analysis.
Keep interacting with other teams for our new marketing strategies and implement them.
Perform site structure analysis and recommend improvements.
Generate, analyze and monetize real-time traffic from Google News.
On-page, off page website optimization, social media traffic generation through SMO (like Facebook, Twitter, Google+) and insight tracking.
Work closely with support content team to generate/edit content and optimize them for search engine friendly architecture.
Deploy effective internal linking strategies to improve content and search engine visibility.
Creation of custom analytic reports (SEO, SEM) for Clients.
Maintain technical issues, check feasibility for all data sources and websites, enhance and implement as required.
Review and test analytics tool tagging for site changes, new site features, and marketing initiatives to ensure data quality for site.
Assist in documenting and organizing all analytics tagging requirements

SEOSMOAffiliate MarketingWeb Promotions

payautomata india pvt. ltd.

Sr. SEO

Dec 2008 – Sep 2009 · 9 mos · Gurgaon, India

Identified and implemented SEO/SMO strategies for increasing site traffic through organic search listings without being blacklisted
Researched and resolved HTML code and content, link architecture and navigation issues
Motivated & trained team members and assisted in layout of web pages when required
Analyzed website strategies and translated qualitative or anecdotal data into recommendations and tactics for revising the stategies
Managed SEO and SEM campaigns internationally with agencies or vendors and ensure all timelines and deliverables are adhered to
Used web tools to track site traffic & prepared site performance reports
Worked with agencies to ensure the website is following SEO best practices
Resolved technical issues faced by team members & clients
Planed out project tasks, prepared schedules & documentation
Set up Google Local Maps / Product Search to increase sales
Structured regional SEO strategy for targeted markets
Developed site optimization reports, managed link exchange projects
Researched links by keywords, monitored page ranking & cashed snap shots of pages
On-Page & Off-Page Optimization, Website promotion
Created meta tags of website pages
Handled sites, evaluated and tested existing site's content, pages & layout.
Conducted keyword research with Google AdWords
Created meta tags of website pages
Created Blogs, Forum discussions, Google | Yahoo Groups, RSS feed submission
Generated traffic through social bookmarking sites
Monitored & generated traffic & conversion reports by Google Analytics
Generated keyword ranking report
Analyzed competitors websites & prepared reports