Apr 2024 – Mar 2025 · 11 mos · Pune, Maharashtra, India · On-site

• Led the development and maintenance of comprehensive design systems, ensuring consistency and scalability across multiple products.
• Conducted user research, usability testing, and A/B testing to refine designs, resulting in a 20% improvement in user satisfaction scores.
• Utilized advanced prototyping tools like Figma to create interactive mockups, streamlining communication with stakeholders and developers.
• Collaborated closely with cross-functional teams using Agile methodologies to deliver innovative, user-centric solutions on time and within scope.
• Mentored junior designers on best practices for visual design, accessibility, and UI/UX standards, fostering a high-performing design culture.

Apr 2021 – Apr 2024 · 3 yrs · Pune, Maharashtra, India · On-site

• Designed and delivered user-centered interfaces, focusing on interaction design, visual hierarchy, and responsive layouts to enhance usability across web and mobile platforms.
• Conducted extensive user research and created detailed personas, user journey maps, and task flows to inform design decisions.
• Collaborated with developers and stakeholders to translate complex requirements into functional and visually appealing designs using tools like Figma, Sketch, and Adobe XD.
• Spearheaded the creation of reusable components and UI libraries, reducing design-to-development time by 20%.
• Enhanced product usability by conducting usability testing sessions and implementing feedback to improve workflows and reduce user drop-offs.
• Managed cross-functional teams in an Agile development environment, ensuring designs aligned with business goals and technical feasibility.

Aug 2019 – Nov 2020 · 1 yr 3 mos

• Designed visually compelling web layouts, social media graphics, and marketing collateral, enhancing brand identity and driving a 20% increase in user engagement.
• Developed and executed data-driven social media strategies, resulting in a 15% boost in website traffic and follower growth.
• Conducted content performance analysis using tools like Google Analytics and Hootsuite, refining campaigns for optimal reach and impact.
• Collaborated with cross-functional teams to align design strategies with broader marketing goals, ensuring cohesive branding across channels.
• Created reusable design templates and style guides, improving workflow efficiency and maintaining consistency in branding.
• Delivered creative solutions tailored to target audience insights, leading to a measurable increase in client satisfaction.

May 2019 – Jul 2019 · 2 mos

Dec 2017 – Apr 2019 · 1 yr 4 mos · Pune

• Designed digital and print assets, contributing to improved brand identity and user experience.
• Enhanced social media content strategy, driving interaction growth through data-driven insights.

Jul 2015 – Aug 2017 · 2 yrs 1 mo · New Delhi Area, India

• Delivered high-quality designs under tight deadlines for diverse projects, including branding, websites, and marketing materials.
• Improved client brand consistency and messaging through strategic visual solutions.

Feb 2014 – Apr 2015 · 1 yr 2 mos · Bhopal Area, India

• Designed impactful marketing assets for renowned brands, increasing brand visibility.
• Supported successful campaigns by translating complex requirements into effective visual designs.