Aug 2022 – Jul 2024 · 1 yr 11 mos · Gurugram · On-site

• This role sharpened my ability to scale complex categories, decode consumer behaviour, and build trust-driven growth frameworks and skills that directly shaped the foundation.
• Drove double-digit monthly growth and an 18% quarterly performance surge for a ₹10 Cr+ Home & Personal Care business.
• Led teams across strategy, pricing, media, and supply - delivering market-beating efficiency and execution speed.
• Built and optimised assortment, pricing, and ad performance (achieving up to 4000% ROAS) and stronger retention through precision benchmarking.
• Built high-value partnerships with HUL, P&G, and 30+ brands, accelerating non-food category expansion.

May 2022 – Dec 2022 · 7 mos

• This role taught me how to launch from scratch, move fast, and build
• Led new product development for the Home & Personal Care category under 1K’s House of Brands.
• Created and launched CLAP, a new homecare brand, and expanded it to 1,500+ stores in just 15 days.
• Managed the full cycle - manufacturing, inventory, quality, and vendor relations to ensure fast, reliable execution.
• Built a strong supplier network of trusted manufacturers to support long-term growth.

Nov 2021 – Apr 2022 · 5 mos

• Built 1K’s first beauty category from scratch, adding 20+ top cosmetic brands to the platform.
• Led private label launches for nail paints and lipsticks, boosting margins and brand visibility.
• Managed sourcing, pricing, quality, and delivery, ensuring fast execution and steady growth.
• Drove app promotions, offers, and consumer analytics to improve engagement and sales.

Nov 2020 – Nov 2021 · 1 yr · Gurugram · On-site

• Managed team, strengthening leadership, category growth, and execution.
• Led the Gifts category pan-India, driving order growth and ECR improvement in six months.
• Built SOPs for sourcing, cataloguing, and pricing, improving product quality and content efficiency.
• Launched 3 new gifting verticals, achieving 5% MoM growth and record orders from third-party and digital segments.
• Improved SEO ranking and achieved 190% growth during the International Rakhi campaign.

Apr 2019 – Jul 2020 · 1 yr 3 mos · Gurgaon, Haryana, India

• This role strengthened my ability to create structure and outshine to get recognised as best performer
• Led B2B subscription sales, building and expanding three key markets - Goa, Udaipur, and Chandigarh from scratch.
• Designed new product flows and improved user journeys to enhance the overall app experience and engagement.
• Developed strategies, internal policies, and procedures to improve product-market fit and operational efficiency.
• Achieved consistent sales targets and drove customer acquisition across multiple verticals.
• Recognised as Employee of the Quarter for outstanding performance and leadership in business growth.

May 2018 – Apr 2019 · 11 mos · Gurugram · On-site

• This early experience built my foundation in on-ground sales, execution, customer experience design, and post sales relationship assurance
• Achieved 100% MoM sales targets, onboarding paid vendors across health, wellness, and beauty categories.
• Helped transition the wedding makeup category from a lead-gen model to a full-stack offering in 8 cities.
• Improved vendor quality and profiling standards, ensuring better customer experience and service consistency.
• Trained and managed vendor partners to adopt and scale through Urban Company’s app ecosystem.