Sep 2017 – Aug 2021 · 3 yrs 11 mos · Greater Delhi Area

• Co-founded, scaled and successfully exited a branded content organization, generating $2M in yearly revenue
• Hired and led a team of 120 employees, achieving 10M+ social media followers, 100M+ monthly organic reach
• Crafted and executed digital content strategies for clients, optimizing marketing spend allocation and driving the transition from traditional to modern marketing channels and native advertising for enhanced ROI
• Raised $2M in equity funding and $100K in debt financing, by crafting compelling business plans and projections
• Established and scaled multiple business units, fostering a culture of strategic and data-driven decision-making
• Implemented tailored KPI frameworks to streamline operations and ensure cross-department alignment
• Led cross-functional teams in content creation, production, marketing (organic and paid), finance (planning and budgeting), and indirect functions (legal, HR, and accounting), driving alignment and operational efficiency

Sep 2017 – Jan 2019 · 1 yr 4 mos · Greater Delhi Area

• Eattreat was India's first and foremost food media company creating both editorial and multimedia content around food. Eattreat reached 500k+ monthly website hits, 500k YouTube subscribers, Facebook reach of 10M+ and $500k in yearly revenue.
• Role was identical to my strategy formulation & management and performance marketing role at Rusk Media
• Additionally, led the development of 'eattreat.in' website cum CMS - product specs, UI, UX and technical SEO
• Oversaw the on-page and off-page SEO strategy - achieved top 3 search rank for high competition keywords
• Post its closure, Eattreat's core team founded Rusk Media and employed its entire staff.

Jul 2016 – Aug 2017 · 1 yr 1 mo · Greater Hyderabad Area

• Worked on automation of information extraction, data sampling, clustering and analysis.
• Developed platform to auto generate quizzes on topics like celebrity, science, politics using the Satori Graph
• Designed pipeline to extract, store and display engagement metrics for Bing Trivia experiences in 25 markets
• Used Microsoft Bot Development Framework to write chat-logic for an edutainment chat-bot for children

Sep 2015 – May 2016 · 8 mos · Gurugram, Haryana, India

• We at RunnerBee are working to build a platform to provide a personal runner to everyone, on-demand. Using the services, people can outsource their errands and dedicate their time to something more productive.
• Stop Running Errands.
• Less Doing. More Living.

May 2015 – Jul 2015 · 2 mos · Mumbai Metropolitan Region

• Devised correlation based pairs-trading strategy for stock futures; employed momentum sensitive entry and exit.
• Restructured lookback horizons to exploit finer inefficiencies in market and reduce average equity holding periods.
• Automated the strategy using Interactive Brokers Trader Workstation API for testing on real time stock movements

May 2014 – Jul 2014 · 2 mos

• Implemented virtual file system with data and index blocks capable of imitating different data arrangement patterns.
• Simulated database cache to determine optimal query plan and caching algorithm for executing complex queries.
• Achieved average accuracy of 97.5% in forecasting cache utilization for multiple TPC-H queries on Oracle database.

May 2013 – Jul 2013 · 2 mos · Hyderabad

• Developed a request tracking system to handle requests, complaints and inquiries for both intranet and cloud resources at IDRBT. Set this system up and running on a local server.

Mar 2013 – Dec 2013 · 9 mos

May 2012 – Jun 2012 · 1 mo · Bangalore

• Worked as summer intern with Transitainment Ventures, a startup incubated in the NSRCEL at IIM Bangalore. Was involved in Database Management, On-field Marketing of their android app "CarryOn" and Analysis of content usage trends.