Jan 2025 – Apr 2026 · 1 yr 3 mos · Bengaluru, Karnataka, India · On-site

Aug 2023 – Present · 2 yrs 10 mos · Bengaluru · Remote

• Working with Agencies for high stakes clients on a seasonal basis. 360 approach to Google Ads, Meta Ads and Amazon Ads.
• Mentoring other Performance Marketers.
• Building Digital Products related to Performance Marketing.

Sep 2022 – Jul 2023 · 10 mos · Bengaluru, Karnataka, India · On-site

• Managed entire Paid Digital Marketing Channel -
• SEM ( Google ) , SMM ( FB + LinkedIn ) .
• Established all Paid marketing channels from
• scratch under bootstrapped budget and eye on
• 2.5 ROAS.
• Optimized all channels for 2.5x ROAS overall.
• Reduced CAC from 70% in 2022 to 39% in 2023.
• Made significant strides in increasing LTV by 9x
• promoting app sign-ups, low-ticket automated
• sales and auto-upselling.

Sep 2021 – Sep 2022 · 1 yr · Bengaluru, Karnataka, India

• Achieved 900% growth in Google Search leads for all focus Degree programs in Q4 2021 followed by
• 300% growth in Q1 2022 in EMEA International.
• Achieved 15 to 20% Revenue growth Q on Q in EMEA
• International. Managed to keep CAC below
• 40% in Q4 2021 and Q1 2022 consistently in EMEA International.
• Handled lead generation for 2 major Data Science Degrees, 3 major MBA Degrees, 2 major
• Doctorate Degrees and some certificate
• Managed to push Brand Search volumes in EMEA to break resistance at 5.4k in Sep 2021 to new
• high of 6.6k in Jan2022. Also managed to find
• new level of support from 3.2k in June 2021 to 4.4k in April 2022 through Google Discovery and FB
• Brand recall.
• Increased L2P of paid FB campaigns from 0.5% in Q3 2021 to 1% in Q4 2022. Handling $500k budget
• every Quarter.

Jul 2017 – Aug 2021 · 4 yrs 1 mo · Bengaluru, Karnataka, India · On-site

• Managed Facebook and LinkedIn paid lead generation
• campaigns with focus on ROAS. Also managing YouTube influencer
• campaigns.
• Handled budget of around $
• 500 k per month. Achieved 20,000 + leads
• globally across all categories and courses.
• Increased ROAS of FB from 4 to 5
• globally.
• Initiated LinkedIn lead gen campaigns and successfully achieved ROAS
• of 5 for India and 3
• globally.

Feb 2017 – May 2017 · 3 mos · Bengaluru Area, India

• Handling Affiliate Networks for Knowledgehut and Zeolearn.
• Onboarding and converting Affiliates for Revenue Share .

Jun 2015 – Dec 2016 · 1 yr 6 mos · Bangalore

• Handling Affiliate Networks for USA and CA .
• Onboarding and converting Affiliates for Revenue Share from Affiliates in US and CA.
• Handling a Team of 4 people in the Marketing Team.

May 2014 – May 2015 · 1 yr · Bengaluru Area, India

• Handled daily budget of INR 30,000. Handling Affiliate Marketing campaigns for
• ComplianceOnline ( MetricStream Pvt. Ltd.).

Jan 2011 – Apr 2014 · 3 yrs 3 mos · Noida Area, India

• Handling Affiliate Marketing for B2B lead generation for Buy Leads department
• of Indiamart.
• Handled a team of 2 people in the Affiliate Marketing Team.

Jun 2009 – Dec 2010 · 1 yr 6 mos

• Online Space selling.
• Event shows and Fests banner promotion in all
• Had Handled campaigns like Shine, CREMA, ISIL, and Strategy Academy.
• Partnerships with major universities for major information of Board results
• before the announcement.