Nov 2023 – Jul 2024 · 8 mos · Remote

• Managed up to 110 influencer partnerships monthly, ensuring alignment of content with the brand's messaging.
• Increased social media following by 11% through the auditing and repurposing of user-generated content.
• Boosted average video views by 300% by optimizing video content strategy and refining creation processes.
• Utilized influencer management platforms like Grin.Co and LTK for outreach and campaign coordination, engaging with over 500 potential partners.
• Projects:
• Case Study - Social Media Strategy for a B2B Company Looking to Expand DTC Social Following
• Skills:
• Research and Identification
• Outreach and Communication
• Campaign Execution
• Content Management
• Creator Performance Monitoring and Reporting
• Creator Relationship Management
• CRM Software used: Grin.Co & LikeToKnowIt

Apr 2023 – Jan 2024 · 9 mos · Mission Viejo, California, United States · Hybrid

• Designed 80+ marketing flyers for clients using Canva and Microsoft Publisher, maintaining brand consistency and creating visually appealing materials for print.
• Produced promotional materials distributed to an audience size of 5K, enhancing visibility and client engagement.
• Skills:
• Graphic Design: Canva & Microsoft Publisher
• Stakeholder Relationships
• C-Suite Communication

Oct 2021 – Oct 2025 · 4 yrs · Los Angeles Metropolitan Area · Hybrid

• Created marketing and sales strategies that helped grow business revenue from $1.5M in Year 1 to $2.3M in Year 4, achieving a 53% growth rate.
• Led social advertising strategy and execution across Meta platforms, achieving 20% growth rate monthly.
• Oversaw influencer partnerships to grow brand awareness from 3K to over 1M, supporting sales growth.
• Troubleshot issues for an online audience of 5.8K by crafting customer solutions and delivering long-term client strategies.
• Built and maintained cross-functional and external relationships with vendors, customers, and internal managers to streamline communication and drive operational efficiency.
• Achieved an average of 43K views per month in the last 30 days, increasing visibility and brand reach through original content creation and strategy.
• Developed and maintained a website, driving 20K unique visits and 80K page views while enhancing brand consistency, user retention, and digital engagement.
• Created 350+ pieces of graphic and video content for social media, utilizing Canva and Capcut to produce visually appealing and engaging materials that resonated with the audience.
• Skills:
• Advertising
• Marketing
• Strategy & Implementation
• Graphic Design
• Video Editing
• Community Engagement
• Content Creation
• Influencer Collaboration

Oct 2020 – Jun 2021 · 8 mos · Remote

• Created metric dashboards using Excel and Google Analytics to track key performance indicators (KPIs) for national marketing campaigns.
• Planned and executed a virtual International Women’s Day event, engaging over 400 attendees, highlighting strong event planning and organizational skills.
• Skills:
• Excel (Data Analytics, KPI Reporting)
• Google Analytics (Performance Tracking, KPI Reporting)
• Public Speaking (Corporate Presentations)
• Strategy (Created Marketing Strategy based on Data Analysis)
• Project Management (Led Department-Wide Process Documentation Effort)
• Event Planning (Corporate, Virtual)
• Client Presentation Development and Delivery

Jan 2020 – Jun 2020 · 5 mos

• Secured $5,000 in seed funding from Fortune 500 investors by creating a business plan, pitch deck, and a go-to-market research-driven strategy.
• Skills:
• Presenting & Pitching
• Project Management
• Public Speaking
• Market Research
• Community Outreach
• Marketing & Social Media Strategy

Nov 2019 – Feb 2020 · 3 mos

• Grew social media following by 8% per week by analyzing engagement data to craft digital growth strategies, enhancing content alignment with audience needs.
• Used Voyant Tools and Google Forms to develop a company-wide indexing strategy, streamlining processes to boost social media performance.
• Skills:
• Newsletter Copy
• Organic Social Media Engagement
• Community Building
• Social Media Management
• Internal Communication (Company Wide Indexing Strategy)
• Data Visualization (Tableau, Palladio)

Mar 2019 – Jul 2019 · 4 mos · Beverly Hills

• Wrote copy for city website, reaching an audience of 30,000+ and spotlighting local businesses.
• Increased social media engagement 100% through a community-driven strategy and CTA copy.
• Engaged 800+ business stakeholders as the primary marketing liaison between the city and local
• businesses.
• Skills:
• Copywriter (Write content for city website)
• Business Policy Research (Draft Business Policy Memorandums)
• Stakeholder Relationships (Point of Contact between City and 800 Businesses)
• Event Planning (Assist in Event Planning for city-wide events and networking engagements)