Tarannum Sehgal

Head of Design

New Delhi, Delhi, India5 yrs 5 mos experience

Most Likely To Switch

Key Highlights

Led successful redesign of Lenskart app.
Developed innovative landing page builder platform.
Created immersive experiences for fashion shows.

Stackforce AI infers this person is a User Experience Designer with a strong focus on E-commerce and SaaS industries.

Contact

Skills

Core Skills

User Experience Design (ued)Interaction DesignVisual DesignExperience DesignBranding & IdentityUser Experience (ux)Creative Design

Other Skills

User-centered DesignWeb ApplicationsUser ResearchProduct DesignUX ResearchWireframingPrototypingInformation ArchitectureFigma (Software)Design ThinkingGraphicsWeb DesignTypographyCommunication DesignIconography

About

Motivated and idea-driven user experience designer, dedicated to creating research-led, detail-oriented design. Has helped numerous brands enhance user experience across a variety of platforms, exhibiting commendable problem-solving skills. Passionate about UX/UI and interaction design, and building immersive experiences.

Experience

5 yrs 5 mos

Total Experience

1 yr 4 mos

Average Tenure

2 yrs 11 mos

Current Experience

Lenskart.com

2 roles

UI Design Lead

Promoted

Mar 2024 – Present · 2 yrs 3 mos · Gurugram, Haryana, India

Leading a team of designers to elevate the interface and visual experience of the Lenskart app, ensuring a seamless and engaging user journey across markets.
1. Redesigned the Lenskart app end-to-end, introducing features like Reels and Stories that increased Home-to-PLP CTR by 20%.
3. Implemented tabbed homepage navigation, simplifying category browsing and driving a 2x boost in user conversions.
4. Strategized and launched business-driven features focused on personalization, user journeys, and product discovery, leading to a 15% increase in CTR.
4. Oversee monthly campaigns and site-wide sales across India, Singapore, and the UAE, collaborating closely with brand and product teams to deliver cohesive experiences.
5. Mentor and grow the design team, fostering creativity, efficiency, and design quality through training, feedback, and collaboration.

User-centered DesignWeb ApplicationsUser ResearchProduct DesignUser Experience Design (UED)Interaction Design+4

Design @ Lenskart

Jul 2023 – Mar 2024 · 8 mos · Gurugram, Haryana, India

Rezonant design

2 roles

Senior Digital Designer

Feb 2023 – Jul 2023 · 5 mos · Bengaluru, Karnataka, India

Visual Thinker

Aug 2021 – Jan 2023 · 1 yr 5 mos · Bengaluru, Karnataka, India

Developed responsive interfaces for major clients including Sumadhura, HSO, and Emeritus, focused on enhancing user experience and engagement with efficient and neat designs.
Closely collaborated with designers, content teams and developers to execute end-to-end UX/UI projects, ensuring smooth communication and efficient workflows.
Devised visual strategies and design assets for projects under employer branding, office and environmental graphics, wayfinding and publications.
Managed Rezonant’s Brand Archetypes program, including creating and conducting comprehensive workshops for firms to help define their brand personality.
Designed and developed detailed case studies for several projects to document and showcase the work done by Rezonant on their website.

Figma (Software)Design ThinkingWireframingExperience DesignUser ResearchGraphics+25

Fashion design council of india

Visual Designer at Lakme Fashion Week 2021

Feb 2021 – Mar 2021 · 1 mo · New Delhi, Delhi, India

Designed virtual backdrops for various fashion shows in Lakme Fashion Week 2021, creating immersive environments to complement the designer collections.

Design ThinkingExperience DesignGraphicsAnalytical SkillsTypographyVisual Design+5

Designbox

UI/UX Intern

Jan 2021 – May 2021 · 4 mos · Delhi, India

Single-handedly designed a landing page builder platform- Ecollat, to create an efficient and user-friendly web application. Executed a comprehensive UX design process including research, market study and competitor analysis, followed by a UI design and prototyping.

Design ThinkingWireframingUser ResearchGraphicsAnalytical SkillsWeb Design+21

Gently altered

Graphic Designer

Jun 2020 – Oct 2020 · 4 mos · New Delhi, Delhi, India

Developed an eccentric brand identity for Gently Altered’s lifestyle brands- Altered and Altered TV, helping them allure a vast audience.
Designed virtual backdrops for various fashion shows in the Phygital Edition of Lotus Make-up India Fashion Week 2020.
Designed 100+ creatives for Gently Altered’s website and social media.

Design ThinkingExperience DesignUser ResearchGraphicsAnalytical SkillsBranding & Identity+9

Bay81

Graphic Designer

Jun 2019 – Jul 2019 · 1 mo · New Delhi, Delhi, India

Redesigned Bay81’s brand identity by revising company logo and assets to match their brand personality and establish impact.
Worked with the creative team to storyboard motion graphics for client ads.

GraphicsAnalytical SkillsTypographyCreative DesignCommunication DesignCommunication+3