Tasmeena Sikander

Business Development Executive

Bengaluru, Karnataka, India9 yrs 6 mos experience

Key Highlights

11 years of diverse marketing experience across multiple industries.
Successfully improved conversion rates by 250% through A/B testing.
Expert in developing and executing digital marketing strategies.

Stackforce AI infers this person is a Marketing professional with expertise in E-commerce and Digital Marketing.

Contact

Skills

Core Skills

Marketing StrategyDigital MarketingE-commerceMarket Research

Other Skills

Lead GenerationSEOPPCData AnalysisMarketing Plan DevelopmentGerman languageFacebook MarketingGoogle AdwordsGoogle AnalyticsSocial Media MarketingGrowth HackingDigital MediaContent StrategyOnline MarketingSocial Media Optimization (SMO)

About

An innovative and detailed oriented Marketing professional with 11 years of experience in Insurance Industry, Retail Domain (E-commerce) and Market Research. As a part of my curriculum have done Facebook Ad campaigns,campaigns on Google Adword, Email Marketing campaign along with on hands experience with SEO and Google Display network.

Experience

9 yrs 6 mos

Total Experience

1 yr 7 mos

Average Tenure

Current Experience

Timber art design india

2 roles

Head Of Marketing Communications

Promoted

Sep 2021 – Sep 2022 · 1 yr · Bengaluru, Karnataka, India

Defined company’s brand personality including character, tone, typography & new brand colours.
Formulated brand positioning strategies & road map understanding business requirements.
Conceptualised creatives & visual identity for labels, packaging, brochures, hoardings, vouchers, invitations, banners, catalogues, & other marketing collaterals.
Plan and hosted the mattress launch event for 150 people including venue, guest list, gifts, conveyance, photography etc reducing expenses by 30%.
Creating different sets of consumer persona & audience Strategy for offline/online marketing Campaigns.
Created branded social media profiles & engaged targeted audiences through blogs, Facebook, Instagram, & other social media platforms.
Preparing & managing monthly, quarterly, annual budgets for the regional marketing requirements.
Performed rigorous A/B testing, which improved the conversion rate of marketing landing pages across company by 250%
Masterminded highly successful digital strategies for various platforms to increase brand awareness and attract customer engagement.
Tracked & reported on marketing campaign performance monthly to help with optimizing current and future plans.
Launched SEO campaign for high volume, long-tail keywords that generated unique visitors and 160 customers monthly Improved on-page SEO performance, improving in page speed & an increase in monthly organic traffic of 24%.
Created SEO-optimized blog posts for the company, which grew from 800 to 1200 monthly organic visitors to the site.
Oversaw numerous social media campaigns, including creating and deploying content, engaging with target audiences, boosting reach with strategic ad placements.
Expertise in Creating & executing PPC Campaigns.
Writing & optimizing Strong User Engaged Ad Copies.
Trained & mentored 20+ new and existing account executives and interns on solutions selling strategies, customer relationship management, and advanced product knowledge.

Marketing StrategyLead GenerationDigital Marketing

Business Head E-commerce & Digital Marketing

Jan 2020 – May 2020 · 4 mos · Bengaluru Area, India

Lead GenerationE-commerceDigital Marketing

Sprinklr

German Translator

Dec 2018 – Feb 2019 · 2 mos · Bengaluru Area, India

Analyze to score the relevant insights for each of the messages.
Ensure Quality of 90% is maintained throughout the tagging process across all Industries and verticals
Ensure that the daily task is completed on time
Each resource will have to deliver the agreed number of messages end of each working day.

Self employed

Marketing & Ecommerce Consultant

Jan 2018 – Jul 2019 · 1 yr 6 mos · Bengaluru, Karnataka, India

Served as a Ecommerce Consultant and Market analyst in areas such as Research Planning, Data Analysis-Interpretation and Marketing Plan Development for startup companies in India like Impexbiz, Pepideas and klik2.in
Synopsis of Accomplishments
Conducted pre-proposal meetings to identify client’s needs and expectations.
Researched secondary data in order to examine current market conditions and related competitors.
Researched and produced comprehensive, customized marketing plans for regional business owners.
Development and implementation of import and export business plans, marketing strategies and forecasts for products and services.
Developed detailed plan for Klik2.in business operations in 2017 by providing facilities in Ecommerce marketing.
Coordinate with site designers and content designers to design and launch the website (www.klik2.in)
Effectively handled a team of five to achieve desired objectives.
Planned marketing communication programs through various channels.
Revise the website content to remove any irrelevant and out dated information.
Prepared customer database and identify target audience.
Identified nonperformance areas and help clients in optimizing performance of all departments.
Ensured accuracy and authenticity in data by verifying the online content.
Include catchy tag-lines, captions and pictures to attract customer attention
Provide advice on pricing strategies.
Provide high level insights to client’s inquiries and contributed to clients deliverable's.
Determine the need for adding new lines for the existing products.

Lead GenerationMarket ResearchE-commerce

Amazon

Catalog Analyst

Feb 2012 – Sep 2013 · 1 yr 7 mos · Bengaluru, Karnataka, India

Handled day-to-day volumes of Critical Business Queries and ensured the given SLAs are met per quality standards.
Involved in short term projects to improve SLA & Quality
Developed Excel Macros to simply routine tasks, thereby saving time.
Identified fraudulent and counterfeit products and escalated internally to the relevant departments.
Supported both internal and external stakeholders using Amazon Retail System Platform in enhancing the retail selection.
Co-ordinated with vendors for delivery, purchase orders & product related queries and ensured optimum and correctness of stock was maintained at Amazon warehouses
Co-ordinated with colleagues working for other European marketplace to achieve catalog uniformity across Europe.
Periodic reporting to stakeholders.
Trained and mentored new team members
German Language Utilization - Communication with internal and external stake holders via ticketing system, e-mails and calls.

Zoluzen

Analyst

Oct 2009 – Dec 2010 · 1 yr 2 mos · Bengaluru, Karnataka, India

Data processing market research and based on output assist clients with various kinds of data analysis and synthesis.
Transcription and editing services ensuring the data in form of audio, video or any other is captured in all its precision, ready for market insight. Focus on research, business and academic transcription services.

Axa

Specialist

Jul 2003 – Jul 2007 · 4 yrs · Bengaluru, Karnataka, India

To achieve targets on a daily and weekly basis and to clear priorities daily.
Responsible for turnover and productivity.
Regularly updating the team on amendments.
Preparing format report for the team on a daily basis to estimate the actual versus pole position.
MIS and reporting. Prepared consolidation reports.
Initiated and organized Team Building activities and award functions.
Mentored and supported the trainees by extending support for the claims training.
Trained across different business lines.
Report and escalate fraudulent claims to internal departments.