Tathagata Das Sarma

Co-Founder

17 yrs 4 mos experience
Highly Stable

Key Highlights

  • 15+ years in strategic marketing leadership.
  • Expert in Analyst Relations and Market Intelligence.
  • Elevated Whatfix to a category-leading position.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on Analyst Relations.

Contact

Skills

Core Skills

Analyst RelationsGo-to-market StrategyMarketing StrategyRelationship BuildingNegotiationProgram PlanningProblem SolvingCommunicationPresentations

Other Skills

Account ManagementAnalysisAnalytical SkillsAnalyticsAttention to DetailB2B MarketingBusiness DevelopmentBusiness IntelligenceBusiness StrategyCollaborative WorkCompetitive AnalysisCompetitive IntelligenceConsultingCross-functional CollaborationsCustomer Relationship Management (CRM)

About

Tathagata (TD) is a strategic marketing leader with 15+ years of experience spearheading global Analyst Relations and Market Intelligence initiatives at industry leaders including Infosys, Capgemini, and AntWorks. At Whatfix over the past five years, he has strategically elevated the company to a category-leading position by cultivating relationships with key influencers and analysts while leveraging competitive insights. Currently heading Analyst Relations and Market Intelligence at Whatfix, TD plays a pivotal role in shaping go-to-market strategy, refining positioning, and enhancing executive visibility. He's recognized for establishing high-trust relationships with premier industry analysts and influencers, combining a unique mix of compelling storytelling, research expertise, and operational excellence. As a seasoned B2B tech marketer, TD brings comprehensive expertise across Analyst Relations, Influencer Marketing, Market & Competitive Research, Strategic Communications, PMO, and Account Management. He holds an Executive MBA in Marketing from SP Jain Global School of Management.

Experience

17 yrs 4 mos
Total Experience
3 yrs 4 mos
Average Tenure
11 mos
Current Experience

The iiar> (institute of influencer & analyst relations)

Co-Lead India Chapter

Jul 2025Present · 11 mos · India

  • The IIAR has been established to raise awareness of analyst relations and the value of industry analysts, promote best practice amongst analyst relations professionals, enhance communication between analyst firms and vendors, and provide opportunities for AR practitioners to network with their industry peers.

Whatfix

3 roles

Head of Analyst Relations and Market Intelligence

Promoted

Jan 2025Oct 2025 · 9 mos

Analyst RelationsIndustry Analyst RelationsGo-to-market StrategyCompetitive IntelligenceB2B MarketingPositioning (Marketing)+4

Senior Director - Head of Analyst and Strategic Influencer Relations

Jan 2023Dec 2024 · 1 yr 11 mos

Program PlanningMarketing StrategyPresentationsIndustry Analyst RelationsB2B MarketingAnalyst Relations+11

Director - Head of Analyst and Strategic Influencer Relations

May 2020Jan 2023 · 2 yrs 8 mos

Program PlanningPresentationsNegotiationRelationship BuildingTrainingAttention to Detail+5

Antworks

Director - Marketing

May 2019Apr 2020 · 11 mos · Mumbai, Maharashtra, India

Program PlanningPresentationsNegotiationRelationship BuildingTrainingAttention to Detail+5

Capgemini

2 roles

Global Analyst Relations Manager, Group Marketing & Communications

Apr 2018May 2019 · 1 yr 1 mo · Mumbai, Maharashtra, India

  • Managed Analyst Relations portfolio for Capgemini's Cybersecurity and Consulting (Invent) business units globally. Built an AR program from scratch and executed multiple touch points targeting key analysts from Gartner, Forrester, IDC and notable firms such as ALM Intelligence, Constellation Research, Everest Group, NelsonHall, PAC and HfS through both core and creative AR tactics. This resulted in significant positive coverage and courtesy the business value delivered, nominated as a ‘finalist’ at Capgemini's Global Marketing & Communications award 2017-18.
Program PlanningPresentationsRelationship BuildingTrainingAttention to DetailKnowledge Sharing+4

Global Analyst Relations Lead, Group Marketing & Communications

Jul 2015Apr 2018 · 2 yrs 9 mos · Mumbai, Maharashtra, India

  • Lead Analyst Relations program involving activities such as analyst briefings, inquiries, reporting and other core program tactics that drive insights to the business and moves it forward.
  • Set strategic direction for the program based on priorities keeping sales objectives and clients at the core. Thereby, guiding favorable analyst perception and coverage towards Capgemini’s service portfolio.
  • Collaborate with various functions internally such as PR, Marketing and Communications to generate maximum awareness benefitting customers and circle back in form of case studies to the analyst community.
  • Ensure proactive participation and desired outcome in all identified major reviews such as Gartner Magic Quadrant, Forrester Wave, IDC MarketScape etc. Also, keep an eye on the significant regional or topical reviews.
  • Build strong relationships and cultivate liaison between Tier1 analysts, customers and stakeholders to gain positive mindshare in the market.
PresentationsRelationship BuildingTrainingAttention to DetailKnowledge SharingInterpersonal Skills+4

Infosys bpm

5 roles

Marketing Executive, Influencer Relations

Apr 2014Jul 2015 · 1 yr 3 mos

  • Presented and led 'Voice of Youth' member team of Top 10 Young Performers (under 30 yrs) at Infosys BPO Annual Strategy Event STRAP 2014. Consistently rated High Performer in three appraisal cycles (Top 5% of Infosys).
  • Educate and update industry analysts worldwide about company’s strategic initiatives.
  • Develop annual analyst outreach plans to represent units and/or industry practices to the analyst community.
  • Co-ordinate with top execs to plan and execute analyst interactions that effectively convey Infosys' message.
  • Ensure unified global messaging to the analyst community by facilitating communication through various marketing channels.
  • Collaborate with global and regional marketing & PR teams to distribute thought leadership and news to analyst and advisory community.
  • Help plan and organize “analyst day” events.
  • Help educate Infosys' personnel, particularly sales teams, on the impact of analysts on our market and how to leverage analyst opinion in sales situations.
  • Work on key competitive research reports such as Magic Quadrants, PEAK, NEAT, BluePrints, MarketScapes, etc.
  • Tracking and summarizing key mentions by the market analysts by assigning tonality thereby incorporating into quantitative analysis reports with market analyst coverage.
Problem SolvingPresentationsRelationship BuildingTrainingAttention to DetailKnowledge Sharing+4

Process Lead

Jul 2013Apr 2014 · 9 mos

  • Led steady state governance portfolios and Purchasing team for a major mining conglomerate client. Also, managed a transition project for North American region.
  • Single point of contact for all client escalations related to steady state operations.
  • Ensure adherence to governance as per agreed operational SLAs and KPIs.
  • Build strong business relationships with diverse range of customers, co-workers and management.
  • Drive Continuous Improvement forum with client GPO and senior management.
  • Train and mentor team members by regular review and revise training plans, provide content for all business and process related trainings
  • Managed and led a team of operation reps in PMO and L&D functions, ensure all daily reporting and analysis related activities are adhered to monitor the client’s critical workflows in projects, systems and otherwise, to improve workflow processes.
PresentationsAttention to DetailCommunication

Business Improvement Consultant

May 2012Jul 2013 · 1 yr 2 mos

  • Worked as a BI consultant for a major global mining conglomerate on several major improvement projects and optimization initiatives with focus on organization development, improvement in procurement efficiency, customer care and outsourcing.
  • Global Business Services Transformation Project
  • Touchless Invoice Project
  • BPO Steady State Governance
  • Diversity and Inclusion Project
  • eProcurement Project
PresentationsAttention to Detail

Sr. Analyst, PMO

Jan 2011May 2012 · 1 yr 4 mos

  • Overlook the outsourcing oppurtunities and S&P operation practices of a major mining conglomerate
  • Operations Management - Support the operations management process by maintaining existing contractual policies and procedures.
  • Budget Reporting and Analysis - Support the financial reporting process by maintaining tools and processes for tracking, forecasting and budgeting activities. Produce periodic reports for analysis, conduct research on variances and prepare adhoc reports upon request.
  • Program Management - Run routine reports to prepare for status meetings and leadership updates. Closely monitors risks, issues and change requests for all projects. Work with project managers and close action items from weekly meetings. Act as the 1st response level to routine project questions on project office policies and procedures.
  • Support steady state or transition projects - Contribute to support projects as needed.
PresentationsAttention to Detail

Bid Analyst

Jul 2009Jan 2011 · 1 yr 6 mos

  • Review and publication of tender documentation for a major mining conglomerate, contract tenders through online bid and tender management tools such as Ariba. Communicate with suppliers throughout the tender process, summarize and review bids, run reverse auctions if required, assistance in tender evaluation and development of award recommendations in cooperation with sourcing personnel. Also, part of the transition team from Procuri to Ariba online e-procurement tool.

Infosys

Intern

Aug 2008Mar 2009 · 7 mos

  • Campus Ambassdor Program
Presentations

Education

S P Jain School of Global Management

Executive MBA — Marketing

Indian Institute of Management Ahmedabad

Certificate Course In General Management

Jan 2010Jan 2011

Osmania University

Bachelor’s Degree — Bachelor of Science

Jan 2006Jan 2009

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