Tathagata Das Sarma — Co-Founder
Tathagata (TD) is a strategic marketing leader with 15+ years of experience spearheading global Analyst Relations and Market Intelligence initiatives at industry leaders including Infosys, Capgemini, and AntWorks. At Whatfix over the past five years, he has strategically elevated the company to a category-leading position by cultivating relationships with key influencers and analysts while leveraging competitive insights. Currently heading Analyst Relations and Market Intelligence at Whatfix, TD plays a pivotal role in shaping go-to-market strategy, refining positioning, and enhancing executive visibility. He's recognized for establishing high-trust relationships with premier industry analysts and influencers, combining a unique mix of compelling storytelling, research expertise, and operational excellence. As a seasoned B2B tech marketer, TD brings comprehensive expertise across Analyst Relations, Influencer Marketing, Market & Competitive Research, Strategic Communications, PMO, and Account Management. He holds an Executive MBA in Marketing from SP Jain Global School of Management.
Stackforce AI infers this person is a B2B SaaS marketing expert with a focus on Analyst Relations.
Experience: 17 yrs 4 mos
Skills
- Analyst Relations
- Go-to-market Strategy
- Marketing Strategy
- Relationship Building
- Negotiation
- Program Planning
- Problem Solving
- Communication
- Presentations
Career Highlights
- 15+ years in strategic marketing leadership.
- Expert in Analyst Relations and Market Intelligence.
- Elevated Whatfix to a category-leading position.
Work Experience
The IIAR> (Institute of Influencer & Analyst Relations)
Co-Lead India Chapter (11 mos)
Whatfix
Head of Analyst Relations and Market Intelligence (9 mos)
Senior Director - Head of Analyst and Strategic Influencer Relations (1 yr 11 mos)
Director - Head of Analyst and Strategic Influencer Relations (2 yrs 8 mos)
AntWorks
Director - Marketing (11 mos)
Capgemini
Global Analyst Relations Manager, Group Marketing & Communications (1 yr 1 mo)
Global Analyst Relations Lead, Group Marketing & Communications (2 yrs 9 mos)
Infosys BPM
Marketing Executive, Influencer Relations (1 yr 3 mos)
Process Lead (9 mos)
Business Improvement Consultant (1 yr 2 mos)
Sr. Analyst, PMO (1 yr 4 mos)
Bid Analyst (1 yr 6 mos)
Infosys
Intern (7 mos)
Education
Executive MBA at S P Jain School of Global Management
Certificate Course In General Management at Indian Institute of Management Ahmedabad
Bachelor’s Degree at Osmania University