Tessa Gregory

Digital Marketing Specialist

Oakland, California, United States12 yrs 2 mos experience
Highly StableAI Enabled

Key Highlights

  • Over 10 years of experience in content strategy.
  • Expert in translating technical language for non-experts.
  • Strong collaboration with cross-functional teams.
Stackforce AI infers this person is a content strategist in the SaaS industry with expertise in technical writing and user experience.

Contact

LinkedIn

Skills

Core Skills

Content StrategyTechnical WritingUser ExperienceUser Interface DesignMedia RelationsSocial MediaPublishing

Other Skills

ProofreadingWeb Content CreationCopywritingDigital PublishingSearch Engine Optimization (SEO)GrammarEditorialCopy EditingCommunicationWritingResearchXML editingArtificial Intelligence (AI)Style GuidesConstructive Feedback

About

I am a content strategist based in the San Francisco Bay Area with over 10 years of experience in the fields of science and technology. I have a deep passion for translating technical language into something that is understandable and relevant to non-experts. Areas of expertise: - Content Development - Content Style Guides - Information Architecture - Content Templates - UX Copywriting - Technical Writing - Content Audits - Content Performance Analysis & Insights - SEO Strategy - Project Management - Collaboration with large x-functional teams - Leadership When I’m not at work, I enjoy reading, playing the piano, dance, and spending time with loved ones.

Experience

12 yrs 2 mos
Total Experience
4 yrs 10 mos
Average Tenure
2 yrs 5 mos
Current Experience

Meta

Content Strategist

Dec 2023 – Present · 2 yrs 5 mos · San Francisco, California, United States · Hybrid

  • I work on the WhatsApp team as a content strategist (referred to internally as a Scaled Help Strategist).
  • My role converted from a contract to full-time on October 20, 2025.
  • Previous contract w/ US Tech Solutions: Dec. 11, 2023 - Oct. 17, 2025
  • Responsibilities:
  • Draft, edit, and publish WhatsApp support content aligned with content strategy.
  • Collaborate with cross-functional partners (product, design, operations).
  • Apply, maintain, and evangelize content standards and best practices.
  • Analyze data to drive content decisions, ensuring impactful support content.
  • Test and optimize content for generative AI platforms.
ProofreadingWeb Content CreationCopywritingTechnical WritingDigital PublishingSearch Engine Optimization (SEO)+10

Adobe

2 roles

Content Strategist

Promoted

Dec 2018 – May 2023 · 4 yrs 5 mos

  • Developed comprehensive content strategies, linking product goals to user needs.
  • Managed content projects, utilizing content management systems and project tools.
  • Cultivated cross-team partnerships with Product, Design, Marketing, Engineering.
  • Used data analytics to refine strategies, boosting content performance metrics.
  • Oversaw the development of style, voice, and tone guidelines for diverse products.
ProofreadingStyle GuidesConstructive FeedbackStrategic CommunicationsWeb Content CreationCopywriting+20

UI Copywriter

Jun 2018 – Dec 2018 · 6 mos

  • Created accessible UI microcopy and content across channels (YouTube, chatbots).
  • Formulated style guidelines for consistent user experiences.
ProofreadingStyle GuidesConstructive FeedbackWeb Content CreationCopywritingTechnical Writing+11

Public library of science

5 roles

Journal Media Manager

Promoted

Aug 2017 – Jun 2018 · 10 mos · San Francisco Bay Area

  • Designed content strategy for science communication: blogs, podcasts, videos.
  • Managed and edited freelance content, ensuring adherence to strict deadlines.
  • Produced multimedia content across channels, incorporating user feedback.
ProofreadingStyle GuidesConstructive FeedbackWeb Content CreationCopywritingJournalism+15

Editorial Media Associate

Promoted

Aug 2016 – Aug 2017 · 1 yr · San Francisco Bay Area

  • Developed and managed social media campaigns, enhancing engagement.
  • Coordinated news story production with external freelancers under tight deadlines.
ProofreadingConstructive FeedbackWeb Content CreationJournalismSocial MediaDigital Publishing+9

Senior Media Assistant

Promoted

May 2016 – Aug 2016 · 3 mos · San Francisco Bay Area

  • Assisted in editorial processes: press releases, news story distribution, media documentation.
ProofreadingSocial MediaDigital PublishingPublishingEditorialCopy Editing+6

Senior Publications Assistant

Dec 2014 – May 2016 · 1 yr 5 mos · San Francisco Bay Area

  • Facilitated the peer review process of scientific manuscripts and mentored Publications Assistants.
ProofreadingDigital PublishingPublishingCommunicationWritingProject Tracking

Publications Assistant

Aug 2013 – Dec 2014 · 1 yr 4 mos · San Francisco Bay Area

  • Facilitated the peer review process of scientific manuscripts.
ProofreadingDigital PublishingPublishingCommunicationWritingProject Tracking

Education

Harvard Business School Online

Other; CORe Credential of Readiness

Jan 2019 – Jan 2019

University of California, Berkeley

Bachelor's degree — Rhetoric and Composition

Jan 2009 – Jan 2013

University of California, Berkeley

Bachelor’s Degree — Music

Jan 2009 – Jan 2013

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