Nov 2023 – Aug 2024 · 9 mos · St George, Utah, United States · Remote

• Building tools for therapists to grow their private practice.

Jan 2023 – Present · 3 yrs 4 mos · St George, Utah, United States · Remote

• Denada provides design and product services to YC Companies and other funded startups.
• Built a product consulting firm and hired a team of 4 (Designer, Engineer, Animator, Illustrator) advising Founders/CEOs/CTOs/CPOs across Boostly (YC S22), Laudable (YC S21) & other funded startups as a Y Combinator preferred service provider.
• Drove product strategy and design for new onboarding experience for Boostly (YC S22), including research, automating manual workflows, and creating a new self-service web application, which resulted in reducing customer onboarding time by 75%.
• Prioritized client’s product roadmap by customer journey mapping, creating storyboards, mockups, and prototypes, to get feedback from users. Partnered directly with CEO and Founding Engineer.

Oct 2022 – Dec 2022 · 2 mos · Boulder, Colorado, United States · On-site

• Antler is an early-stage VC and accelerator.
• Accepted among the top 2% of applicants. Led development and partnership growth of Radiant and launched a waitlist for new lending feature. Became Ratio.me’s exclusive Solana partner beating out other mature leaders in the space.

Dec 2021 – Nov 2023 · 1 yr 11 mos · Lehi, Utah, United States

• Radiant is a self-custody crypto wallet built for investing. It lets users trade, stake, and lend 100’s of cryptocurrencies with near-zero fees in 4 taps or less.
• Hired and built a team of 4 (Designer, 2 Engineers), beating to market several competitors with larger HC and funding. Became SME on payments and lending. Secured 3,000 beta users, a $10,000 partner grant, an honorable mention in the Solana Riptide hackathon, and acceptance into the Antler VC accelerator program.
• Built from 0-1 the 1st React Native crypto wallet on Solana. Led product vision, strategy, and owned roadmap for a new crypto wallet specialized for investing, including features focused on ROI tracking, asset researching, etc.

Jan 2020 – Oct 2022 · 2 yrs 9 mos · Lehi, Utah, United States

• UX Cabin is a boutique Product Design agency specializing in SaaS and mobile design.
• Led design and product work with 4 designers, building three products from scratch, resulting in a CES 2022 design award and millions in increased revenue for our clients.
• Co-led the redesign of Moen's smart home app, consolidating 3 newly acquired products into one and won CES awards. Created a design system used by Moen at large and led qualitative and quantitative research.

Jun 2016 – Nov 2018 · 2 yrs 5 mos · Provo, Utah Area

• InsideSales.com/Xant.ai is a sales productivity Saas tool making it faster and easier to do B2B sales.
• Owned strategic roadmap, and prioritization for all email and personalization features for flagship sales productivity product resulting in $0-$MM in revenue in 2 years. Worked closely with CEO, design lead, and 13 developers.
• Collaborated with VP of Customer Success and CTO to solve churn issues by implementing NPS tracking, measuring it over time, and fixing hard-to-replicate bugs. Ultimately increased NPS by 25% and normalized churn.

Mar 2014 – Jun 2016 · 2 yrs 3 mos · Provo, Utah Area

• Worked closely with the CEO while building the company’s first email products from scratch and led strategy and integration of the company’s first acquisition resulting in key technology advantages and an increase of revenue of 200% on the acquired product.
• Led a team of 20 developers on a massive push to get to market quickly and compete in a new segment resulting in a new revenue stream for the company and strategic data used to make sales predictions better.

May 2013 – Mar 2014 · 10 mos · Provo, Utah Area

• Built internal process improvements for $220k in yearly savings.
• Created framework for measuring internal process efficiency.
• Evaluated 5 new markets for the company to enter leading to promotion and entry into one of those markets.

Jan 2012 – Oct 2012 · 9 mos