Jan 2025 – Jul 2025 · 6 mos · Bengaluru, Karnataka, India · On-site

• As a member of the TMRW tech team, I contributed to the frontend development for various high-profile e-commerce brands including Wrogn, Bewakoof, Veirdo and Juneberry.
• Spearheaded growth-driven feature development across leading D2C brands including Wrogn, Veirdo, and Juneberry, with a strong focus on conversion optimization and user engagement.
• Enhanced Product Listing Pages (PLPs) through topline and inline optimizations, resulting in a 6% increase in user conversion.
• Designed and implemented quick filter functionality on Veirdo's PLP to streamline user navigation and improve product discoverability.
• Led the end-to-end development — from proof of concept to deployment — of a cart coupon application for Wrogn, contributing to a 16% uplift in cart conversions.
• Presented the solution architecture and feature build to the Tech Architects and CTO, receiving approval for rollout across the platform.
• Developed and integrated contextual cart nudges for Veirdo, achieving a 4% improvement in conversion rate.
• Contributed to the Shopify stack with the implementation of free shipping banners, dynamic pricing logic (best price vs. sale price), and other UI enhancements to improve overall purchase intent and clarity.

Jan 2024 – Jun 2024 · 5 mos · Remote

• Led the WordPress-based development and revamp of the company’s primary website, significantly enhancing its online presence, user experience, and SEO performance.
• Utilized drag-and-drop builders like Elementor and integrated essential plugins such as Yoast SEO, WPForms, WooCommerce, and WP Rocket to deliver a responsive, performant, and visually consistent site.
• Worked on custom theme configuration, plugin selection, content structuring, and mobile responsiveness to ensure cross-device compatibility and optimal loading speeds.
• Maintained direct communication with the CEO and company directors to align web features with business goals, branding strategy, and client expectations.
• Delivered iterative updates based on stakeholder feedback, contributing to a measurable increase in web traffic and client engagement.
• Gained hands-on experience with website deployment, DNS configuration, hosting environments, and basic SEO optimization practices.

Oct 2022 – Oct 2022 · 0 mo · Remote

• Successfully merged more than 4 PR's.

Aug 2022 – May 2024 · 1 yr 9 mos · National Institute of technology Kurukshetra, Haryana, India · On-site

• Guided students in achieving mental peace and harmony through meditation and book reading.
• Provided assistance in the wonderful environment of Thought Lab at National Institute of Technology Kurukshetra.
• Fostered a space for personal growth and self-discovery through mindfulness practices.

Mar 2022 – Aug 2022 · 5 mos · NIT, Kurukshetra