Usama Anwar

Head of Design

Vienna, Vienna, Austria9 yrs 3 mos experience

Key Highlights

4+ years in user-centered product design.
Expertise in design systems and usability engineering.
Proven track record in fintech and logistics industries.

Stackforce AI infers this person is a Product Designer with a strong focus on Fintech and SaaS industries.

Contact

usamaanwar479@gmail.com LinkedIn

Skills

Core Skills

Design LeadershipUser Experience Design (ued)Ui/ux Design

Other Skills

Design Team CoordinationTechnical Project LeadershipDesign ManagementUser Interface PrototypingColor TheoryGraphic DesignLogo DesignUX ResearchUsabilityPrototypingTechnology LeadershipUser ResearchHeuristic EvaluationUser-centered DesignInteraction Design

About

Hi👋! I’m Usama, a Product Designer with 4+ years of experience designing user-centered digital products that drive real business outcomes. From improving user engagement and reducing churn to streamlining complex workflows for scale. My background in computer science and passion for usability engineering allow me to bridge the gap between product strategy, user needs, and scalable design execution. Over the years, I’ve contributed to a range of industries including fintech, logistics, and travel, where I led design for products like checkout and payments experiences, order management systems (OMS), warehouse dashboards (WMS), and online booking platforms. Whether it's simplifying multi-step payment flows, architecting operations tools, or improving conversion funnels, my approach is rooted in design thinking, backed by research, and aligned with measurable KPIs. I specialize in: End-to-end product design (research → wireframes → high-fidelity UI) Design systems & component libraries for scale UX writing, usability testing, and rapid prototyping Collaborating closely with cross-functional teams (Product, Engineering, Growth) I’m fluent in tools like Figma, Framer, Notion, and Miro, and I thrive in environments where user experience directly impacts the business. Whether designing for first-time users or enterprise operators, I aim to deliver clarity, consistency, and results.

Experience

9 yrs 3 mos

Total Experience

3 yrs 2 mos

Average Tenure

7 mos

Current Experience

Postex

3 roles

Design Team Lead

Promoted

Oct 2025 – Present · 7 mos · Lahore, Punjab, Pakistan

As Design Team Lead at PostEx, I’m responsible for guiding the design function, from product discovery to delivery and ensuring our user experiences are consistent, impactful, and aligned with business goals.
Key Responsibilities & Impact:
Leading a talented team of designers, fostering collaboration, feedback, and design excellence.
Establishing and refining design processes, internal QA standards, and design review frameworks to improve output consistency and efficiency.
Partnering cross-functionally with Product, Engineering, and Marketing to ensure cohesive and user-driven solutions across the ecosystem.
Driving usability improvements and design system enhancements to scale our product design efforts.
Mentoring junior designers, encouraging ownership, and supporting continuous growth within the team.

Design Team CoordinationTechnical Project LeadershipDesign ManagementDesign LeadershipUser Experience Design (UED)

UI/UX Engineer

Promoted

Jun 2022 – Oct 2025 · 3 yrs 4 mos · Lahore, Punjab, Pakistan

Hey, I'm working as UI/UX Engineer @ PostEx., and I'm responsible for designing user interfaces (UI) and research on user experience design (UED) for losgistic and fintech purpose of providing customer values with user friendly and ease of use designs, by using agile and scrum methodologies.
I am responsible for the whole product design life cycle, and some of my tasks include:
Creating user personas
Testing & validating personas
Competitor analysis
Examine how a new feature or product fulfils consumer and market demands
Writing user stories
Designing low fidelity wireframes
Usability testing
Collaborating directly with product developers to offer product and process enhancements
Designing user interface
Enhance the design of existing product and functionality
Receive input from product users
Developing a design system

User Interface PrototypingColor TheoryUI/UX DesignUser Experience Design (UED)

Associate UI/UX Designer

Mar 2022 – May 2022 · 2 mos · Lahore, Punjab, Pakistan

Coastah tours

Product Designer

Sep 2022 – Jan 2024 · 1 yr 4 mos · Washington DC-Baltimore Area · Remote

Lead the web design team to develop user friendly and visually appealing interfaces.
Collaborate with cross functional teams to ensure smooth integration of design elements.
Increased revenue to $40,000/month through online platforms by fixing user experience.
Creating wireframes, prototypes, and high fidelity designs to effectively communicate ideas.
Implement feedback on designs to meet user and business needs that give 47% increased in
repeated clients.
Ensure the consistency of design elements across various platforms and devices.

UI/UX DesignUX ResearchUser Experience Design (UED)

Dev house

2 roles

Product Designer

Promoted

Aug 2021 – Mar 2022 · 7 mos · Faisalabad, Punjab, Pakistan · Remote

I was working as product designer at Devhouse, and I was responsible for designing multiple projects. My responsibilities was:
Conducting research to understand product's users, their needs, and the market.
Initiate UX Research, User Personas and competitive analysis for product.
Created designs to ensure user-friendly aspect for large population.
Collaborate in cross-platform team to ensure design consistency and usability of product.

UsabilityPrototypingUser Experience Design (UED)UI/UX Design